Winning at Etsy: A Hands-on, How-to Workshop
There are 35.8 million active buyers on the Etsy online marketplace, 67% of them shopping from their phone and 81% are repeat customers. With $2.84 billion in sales clocked in by their vendors, if you have a product to sell, it’s time to get on Etsy.
Rachael Victoria Adams presents this two-day, hands-on interactive workshop on March 12th and 19th in Willits. An expert at Etsy merchandising , marketing and sales, she has been selling products online since 1996. With three highly successful Etsy and Ebay shops representing her physical store in Caspar, Caspar Curiosities, Adams demonstrates how to master this powerful platform. She will cover how to create an attractive product, keep a full shop, how to create crisp photos and interesting content, deliver exceptional customer service, update your shop regularly, create Search Engine Optimization (SEO) and more. You will come away with a solid foundation of understanding how to navigate and build your Etsy shop in order to attract customers including how to set up your online store, create a lightbox to professionally photograph your own work, write content to attract audiences and use effective keywords to drive buyers to your products.
Adams notes, “There are a lot of variables when it comes to how much you can make on Etsy.” Adams says her revenues have varied greatly -- from as little as $5,000 one year to $100,000 another year, and knows people who have made quite a bit more than that on the platform. “You really have to have a good product, know how to talk about it and pretty much be married to your computer. Like everything in life, you get what you put into it.”
She emphasizes the importance of the customer with online businesses as well and how they can inform your product assortment, “You have to be flexible when it comes to customer demands and be able to meet them. I went to art school for painting, and my customers led me to creating and selling jewelry.”
If you are a brick and mortar store who needs to increase sales and customer loyalty, or you make a product at home you need to get in front of a buying audience, this Etsy two-day workshop is for you.
Getting the Most Out of the Etsy Platform: Two-Day Workshop
Tuesday, March 12th 12:00-2:00 PM
Tuesday, March 19th 12:00-2:00 PM
Willits City Hall, 111 East Commercial Street
Willits, CA, 95490
Click here to RSVP
If you are looking to Go Digital in 2019, check out our other workshops about online marketing and sales.
After you take our workshops, take full advantage of our free, one-on-one, expert business advising. We offer expert consultants to advise on setting up your business, making a profit, finding customers, getting a loan and more.