Building Your Marketing & Brand Strategy 

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Most entrepreneurs and business owners have heard the terms "marketing" or "brand" thrown around, but have you stopped to think about what these terms mean? Marketing is the set of tools that you use to implement your brand and your brand is who you are and what you do. With planning and strategy, these terms can be a plan of action to help you achieve your business goals, find out who your customers are, and how to keep them coming back for more. 

In the current business climate, the amount of information and media can be overwhelming. Did you know that it takes just 10 seconds for people to form an impression of your business? This means to ensure your business is remembered you need to build a focused marketing strategy and have a clear brand that customers will not only remember, but return to.

West Business Development Center (West BDC) has a new Marketing and Brand Workshop and Webinar Series designed to help guide you through the process of creating a marketing and brand strategy. Rachel Clark will lead this workshop, bringing her skills and experience of 14 years from helping clients transform their businesses. You will learn what key components comprise a successful marketing strategy and how to brand your business for success. 

Join your fellow entrepreneurs and business owners to learn or review the basic principles that make up a marketing strategy and key components to building a solid brand.

What you will learn:

  • How to develop a marketing strategy for your unique business

  • The difference between marketing and branding 

  • Marketing channels and finding your target markets

Register for this newest Marketing and Branding Workshop live in Fort Bragg and Ukiah


Marketing and Brand Strategy Workshop - Ukiah

Tuesday, October 22, 2019

12:00 PM - 2:00 PM

West Business Development Center

185 E Church St. 

Ukiah, CA 

RSVP HERE

Marketing and Brand Strategy Workshop - Fort Bragg 

Wednesday, November 6, 2019

9:00-11:00 AM

West Business Development Center

345 N Franklin St. 

Fort Bragg CA

RSVP HERE 

Included with the live Marketing and Brand Strategy Workshop is our NEW Webinar Series:

In addition to this workshop, you will receive access to 2 webinars that will dive deeper into the topics covered in the live workshop.

Webinar 1 - October 29, 2019, 10:00-11:00 AM

Your Brand Commitment Statement: Learn how to write a brand commitment statement and why it is important for your business.

Webinar 2 - November 5, 2019, 10:00-11:00 AM

Marketing Channels and Messages: Learn what channels are best for your business and target audiences and how to speak directly to them.


Free Business Advising at West Business Development Center

If you are a business of one or a company of 100 employees, at any stage from startup to established, WestBDC offers free business advising  -- on whatever topic you might be stuck on. If it’s finding the right loan to expand, staffing your business with the right people or even just wading through new minimum wage requirements, we have experts ready to help you right now. 

Click here to sign up for free advising. We’ll schedule a free, thirty-minute call and then we’ll assign you the free expert advisor you need.

See how these successful businesses set up, grew and expanded with West Business Development Center Free Advising services:

Stan’s Maple Café, Ukiah

MendoTechNet, Ukiah and Lakeport

SlamDunk Pizza, Ukiah

Are you a woman-owned business? 

Please join us for our monthly networking events where you can meet other women entrepreneurs and share best practices, knowledge and make friends.

Women's Mendopreneurs Empowerment Night – October 25th, Fort Bragg