Posts in Business Insights
It’s Time to Jump Start Your E-commerce Store

It’s undeniable that shopping and business operations have dramatically changed over the past even five years. Now 80% of Americans are online shoppers, with more than half of those shoppers making purchases on mobile devices. Despite the overwhelming amount of success in eCommerce, it can be difficult to know where and how to launch your own eCommerce store.

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Taking The Mystery Out of Finance

Do you struggle with finance in your business? It can be one of those daunting aspects of growing and running a small business. Did you know that micro-businesses can get started for $3,000 or less, whereas a whopping 30% of businesses fail because the owner runs out of money? It’s critical to understand your business's finances as the keys to the future success of your business. 

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Entrepreneur #realtalk: West BDC Clients Talk Challenges + Opportunities

People who own small businesses have a unique blend of passion, determination, and grit; qualities that are abundant in people who live in Mendocino and Lake Counties. Our business community is primarily made up of small businesses, and these businesses weave in and out of our very community itself, making it a wonderful place to live and return home to. At West Business Development Center we are focused on helping our small business owner clients meet every challenge with expert advice and tools so that our communities can thrive.

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Small Business Week in Mendocino & Lake Counties

For more than fifty years, by Presidential proclamation, the Small Business Administration celebrates Small Business Week recognizing the contributions of America’s entrepreneurs and small business owners. More than fifty percent of American either work for a small business or own one themselves – and small businesses create two out of three new jobs in the U.S. each year.

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Small Business: The Heart of Our Economic Growth

When policymakers and the public think of small businesses, most imagine single owner retail shops that have been in their neighborhood for dozens of years. But small business defined by the State of California, are any businesses with 100 people or less. On a national level, the Small Business Administration defines them as 500 or less employees. In this light, when considered collectively, small businesses truly hold the keys to our economic future.

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Get in on the Food Truck Game: Fort Bragg

Ever since Mark Manguera and Caroline Shin partnered with chef Roy Choi in Los Angeles and started a Kogi Korean BBQ truck in 2008, food trucks have sparked a dining out revolution. Far from just “street food”, food trucks offer top-notch cuisine and drive their success with mouth-watering Instagram posts and well-timed Tweets. The industry is now at $2 billion and growing every day, empowering minority and women-owned businesses, revitalizing communities and even driving economic growth.

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Independent Contractor vs Employee Free Webinar

West Business Development Center is co-sponsoring with Jefferson Economic Development Institute (JEDI) a free webinar focusing on the new California ABC test for independent contractor vs employee classification.

There are many types of workers in small businesses and the legal obligations can be confusing. This webinar will provide key insights into the differences between employees, interns, volunteers, and independent contractors. We will specifically discuss the new California state law and ABC independent contractor test and how to comply.

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Join the Food Truck Revolution: Get Started in Your Catering and Mobile Food Business

Ever since Mark Manguera and Caroline Shin partnered with chef Roy Choi in Los Angeles and started a Kogi Korean BBQ truck in 2008, food trucks have sparked a dining out revolution. Far from just “street food”, food trucks offer top-notch cuisine and drive their success with mouth-watering Instagram posts and well-timed Tweets. The industry is now at $2 billion and growing every day, empowering minority and women-owned businesses, revitalizing communities and even driving economic growth.

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How to Use Instagram For Your Business

Instagram is a simple-to-use platform with more than 1 billion users – and 72% of those users buy products they see on Instagram*. That means if you have a small business, you need to be there.

With more than 25 million other businesses on Instagram, you will join a platform that has the ability to broadcast your brand, your products, and special features to millions of potential customers.

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Your Website IS Your Brand

Long before anyone sets foot in your business they’ll visit your website – your website actually IS your brand to your customers and potential customers. According to Google’s 2016 data, 68% of consumers who conduct local searches on their smartphone go to a store within 24 hours, and nearly 50% make a purchase within a day. 91% of customers have visited a store because of an online experience and 37% use the Internet to find a store at least once per month. So, what does your website look like?

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Take Your Specialty Food Business from Passion to Profit in Lakeport

Cookies, cakes, fruits, nuts, jams, jellies, crackers, chips, pancakes, sauces, meats, seafood, mushrooms, organic, local, homemade – is your mouth watering yet? These are just a few of what we know as specialty food items – those delectable tidbits we fill up our grocery cart with or send to friends and family on special occasions.

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