Posts tagged Marketing & Branding
How to Use Instagram For Your Business

Instagram is a simple-to-use platform with more than 1 billion users – and 72% of those users buy products they see on Instagram*. That means if you have a small business, you need to be there.

With more than 25 million other businesses on Instagram, you will join a platform that has the ability to broadcast your brand, your products, and special features to millions of potential customers.

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Your Website IS Your Brand

Long before anyone sets foot in your business they’ll visit your website – your website actually IS your brand to your customers and potential customers. According to Google’s 2016 data, 68% of consumers who conduct local searches on their smartphone go to a store within 24 hours, and nearly 50% make a purchase within a day. 91% of customers have visited a store because of an online experience and 37% use the Internet to find a store at least once per month. So, what does your website look like?

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Take Your Specialty Food Business from Passion to Profit in Lakeport

Cookies, cakes, fruits, nuts, jams, jellies, crackers, chips, pancakes, sauces, meats, seafood, mushrooms, organic, local, homemade – is your mouth watering yet? These are just a few of what we know as specialty food items – those delectable tidbits we fill up our grocery cart with or send to friends and family on special occasions.

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