WestBDC Webinar Series


The Foundations of Finance: Webinar Series

Build and Manage an Income Statement and Balance Sheet

September 24, 2019, 12:00-1:30PM

Delve deeper on your income statement and balance sheet. Learn key systems that will ensure you integrate the key information being derived from these reports into daily, weekly and monthly management decisions.

Instructor: Rachel Clark has worked as an EMyth Business Coach for 14 years, helping clients transform their businesses and lives using the tools, methodologies, and principles of the EMyth coaching program. Using her formal education in Marketing and Economics (coupled with years of experience in Executive Recruiting), Rachel helps clients ready to work on their leadership and business skills

Build and Manage a Cash Flow and Budget Forecast

October 1, 2019, 12:00-1:30PM

Learn how to build a cash flow and budget system. Learn key systems that will ensure maintain proper cash flow and budget maintenance.

Instructor: Rachel Clark has worked as an EMyth Business Coach for 14 years, helping clients transform their businesses and lives using the tools, methodologies, and principles of the EMyth coaching program. Using her formal education in Marketing and Economics (coupled with years of experience in Executive Recruiting), Rachel helps clients ready to work on their leadership and business skills


Ecommerce 101: Webinar Series

Creating a Sitemap for your Store and Writing Marketing Copy

October 3, 2019, 12:00-1:00PM

Please join us with Veronika Monell, owner and marketing strategist of JumpStartNOW, showing you the power of ecommerce. Her superpower is strategizing with business owners. She will share her expertise to help you learn how to organize your website content and create powerful copy.

The topics covered will include:

  • Structuring your website

  • Creating a powerful site map 

  • Developing website content 

  • Creating a content strategy

Ecommerce Store Analytics and Optimization

October 10, 2019, 12:00-1:00PM

Please join us with Veronika Monell, owner and marketing strategist of JumpStartNOW, showing you the power of ecommerce. Her superpower is strategizing with business owners. She will share her expertise to help you learn how to use your store analytics and optimize your ecommerce strategy. 

The topics covered will include:

  • Understanding your store analytics

  • Utilizing the data to streamline your store

  • Optimize your marketing strategy

  • Understand search engine optimization

Ecommerce Store  Best Practices

October 24, 2019, 12:00-1:00PM

Please join us with Veronika Monell, owner and marketing strategist of JumpStartNOW, showing you the power of ecommerce. Her superpower is strategizing with business owners. She will share her expertise to help you learn how to identify and implement ecommerce store best practice.

The topics covered will include:

  • Sales tax responsibility

  • Terms of use and privacy policy

  • Customer Service

  • Return Policy

Online Marketing for Ecommerce

November 7, 2019, 12:00-1:00PM

Please join us with Veronika Monell, owner and marketing strategist of JumpStartNOW, showing you the power of online marketing. Her superpower is strategizing with business owners. She will share her expertise to help you learn how to develop a successful online marketing strategy. 

The topics covered will include:

  • Developing a social media strategy

  • Identifying how to reach your prospects

  • Advertising and lead generation

  • Affiliate marketing

  • Influencer marketing

Selling on FB and Instagram

November 21, 2019, 12:00-1:00PM

Please join us with Veronika Monell, owner and marketing strategist of JumpStartNOW, showing you the power of selling on Facebook and Instagram. Her superpower is strategizing with business owners. She will share her expertise to help you learn how to develop a successful social media selling strategy. 

The topics covered will include:

  • Setting up your online store

  • Understanding analytics

  • Marketing your products or services

How to Successfully Sell on Amazon with an Effective Product Page 

December 5, 2019, 12:00-1:00PM

Please join us with Veronika Monell, owner and marketing strategist of JumpStartNOW, showing you the power of selling on Amazon. Her superpower is strategizing with business owners. She will share her expertise to help you learn how to develop a successful Amazon strategy by building optimized product pages.

The topics covered will include:

  • Identifying selling options

  • Developing product page

  • Understanding best practices.

  • Understanding analytics


Marketing & Brand Strategy: Webinar Series

Your Brand Commitment Statement

October 29, 2019, 10:00-11:00 AM

Learn how to write a brand commitment statement and why it is important for your business.

Instructor: Rachel Clark has worked as an EMyth Business Coach for 14 years, helping clients transform their businesses and lives using the tools, methodologies, and principles of the EMyth coaching program. Using her formal education in Marketing and Economics (coupled with years of experience in Executive Recruiting), Rachel helps clients ready to work on their leadership and business skills.

Marketing Channels and Messages

November 5, 2019, 10:00-11:00 AM

Learn what channels are best for your business and target audiences and how to speak directly to them.

Instructor: Rachel Clark has worked as an EMyth Business Coach for 14 years, helping clients transform their businesses and lives using the tools, methodologies, and principles of the EMyth coaching program. Using her formal education in Marketing and Economics (coupled with years of experience in Executive Recruiting), Rachel helps clients ready to work on their leadership and business skills.


Human Resources 101: Webinar Series

Hiring for Success!– The difference between a good and a bad hire
October 23, 2019, 12:00-1:00PM

What you will learn:
-Learn how to improve the efficiency of your hiring process
-Consistently make better hires
-Reduce turnover by hiring the right person for the job


Instructor: Human resource specialist Lisa McCormack of Affogato Consulting has worked with various companies in the development of HR programs and is an advisor with West Business Development Center. Understanding the importance of implementing a strong foundation is key to operating a safe and legal environment.

Take a wrecking ball to your annual performance review process!

November 6, 2019, 12:00-1:00PM

What you will learn:

-Understand why traditional performance review processes fail

-Gain knowledge of alternatives to traditional performance reviews

-Feel confident to implement a new approach to performance management that your managers and employees will embrace

Instructor: Human resource specialist Lisa McCormack of Affogato Consulting has worked with various companies in the development of HR programs and is an advisor with West Business Development Center. Understanding the importance of implementing a strong foundation is key to operating a safe and legal environment.


Sales 101: Webinar Series

Lead Management Foundations

November 20, 2019 - 12:00-1:00 PM

Learn how to manage a lead when you didn't get the sale. Learn what tools to use to support your actions and proper timing and communication. 

Instructor: Rachel Clark has worked as an EMyth Business Coach for 14 years, helping clients transform their businesses and lives using the tools, methodologies, and principles of the EMyth coaching program. Using her formal education in Marketing and Economics (coupled with years of experience in Executive Recruiting), Rachel helps clients ready to work on their leadership and business skills.

Effective Presentations

December 4, 2019, 12:00-1:00PM

What and how to say everything at the right time. Learn how to communicate with your target audience and make the sale.

Instructor: Rachel Clark has worked as an EMyth Business Coach for 14 years, helping clients transform their businesses and lives using the tools, methodologies, and principles of the EMyth coaching program. Using her formal education in Marketing and Economics (coupled with years of experience in Executive Recruiting), Rachel helps clients ready to work on their leadership and business skills.


Business Basics: Webinar Series

Your Roadmap to a Successful Enterprise: The Complete Business Plan Outline 

Nov 4, 2019, 12:00-1:00 PM

A business plan is important because it organizes your business idea into a document that you will use to guide your business growth, assist in obtaining funding, hire key employees and anticipate challenges.

What you will learn in this webinar:

  • Walk through a complete typical business plan outline

  • How to describe your business idea or concept

  • Organize and project your business idea into objectives and goals.

  • The three primary components. The Narrative or Management of the business, the Marketing of the business and the business Financials.

  • And more!

Instructor: Stephen “SteveO” O’Mara has been helping folks start and grow their businesses since 1995. Working in Mendocino, Sonoma, Lake and Sacramento Counties, SteveO has advised entrepreneurs from all over the world.

Is Your Business Feasible?

December 3, 2019, 12:00-1:00 PM

How do you know your business idea will work? A business feasibility study tests your business idea(s) to prove your business is viable.  Your Feasibility can also become the foundation for a full business or marketing plan.

This webinar will explore the six (6) areas of your business idea which you will want to cover in your feasibility.

  • The Business Description of the products and/or services being offered.

  • The Market and industry trends, competition, sales potentials and target customers.

  • The Operational aspect of how you’ll get your products and services into the hands of your customers.

  • The Financial start up and capital needs and how they will be met.

  • The Organization – the legal form of business, owners and management, and employees duties and responsibilities.

  • The summary on the prospects of success using the facts and reasoning your feasibility presents.

Instructor: Stephen “SteveO” O’Mara has been helping folks start and grow their businesses since 1995. Working in Mendocino, Sonoma, Lake and Sacramento Counties, SteveO has advised entrepreneurs from all over the world.






SBA Webinars

The SBA offers a wide variety of webinars to teach you how to start and maintain your business.

SBA Learning Center

The SBA also makes available online courses to keep your business skills sharp.