Description:
Social media is increasingly central to how small food businesses and food systems organizations communicate with their communities, but building a consistent, effective and strategic presence can be challenging in practice, particularly for organizations whose primary focus is on the food itself, not on marketing.
This free webinar is designed for people working in the local and regional food space -whether that’s a small-scale producer or food business, a farmers market, a food cooperative, a community-supported agriculture or fishery program, or an organization working on food access and food systems education.
We’ll use Fishful Future, a digital outreach campaign focused on connecting San Diego consumers with locally landed seafood, as a detailed case study, walking through the strategic decisions the campaign made, why they made them, and what the results taught us. From there we’ll move into the broader principles that apply across food businesses and food organizations: how to identify and reach your audience, how to develop a consistent voice, how to plan content without it becoming a burden, and how to use storytelling to communicate the values behind your work in a way that connects with people.If you are a small-to-mid-scale food producer, food retailer, food systems nonprofit, cooperative organization, community food program, or anyone working at the intersection of local food and community outreach – please join us.
Presenter
Emily Soye Miller has been a seafood educator and commercial fisheries consultant in the San Diego area since 2017. She led Fishful Future, a social media campaign for local seafood awareness, from 2023 through 2025, and in a recent role at California Sea Grant, conducted business, marketing, and project management trainings for people working in the seafood sector.
