Description:
This free webinar is designed for people working in the commercial fishing and local seafood space, whether that’s an independent fisherman selling direct, a fishing cooperative, a community-supported fishery, a seafood market, or an organization working on seafood access and fisheries outreach.
We’ll use Fishful Future, a digital outreach campaign focused on connecting San Diego consumers with locally landed seafood, as a detailed case study, walking through the strategic decisions the campaign made, why they made them, and what the results taught us. From there we’ll move into the broader principles that apply across fishing businesses and seafood operations: how to identify and reach your audience, how to develop a consistent voice, how to plan content without it becoming a burden, and how to use storytelling to communicate the values behind your work in a way that connects with people.
If you are a commercial fisherman, part of a fishing cooperative, community-supported fishery, seafood retailer, or anyone working at the intersection of local seafood and direct community outreach – please join us.
Presenter
Emily Soye Miller has been a seafood educator and commercial fisheries consultant in the San Diego area since 2017. She led Fishful Future, a social media campaign for local seafood awareness, from 2023 through 2025, and in a recent role at California Sea Grant, conducted business, marketing, and project management trainings for people working in the seafood sector.
