$30 General Admission
$25 for Chamber or Women in Business Members
Learn to Use Social Media to Build Your Small Business to Build & Maintain A Valuable Online Presence.
Building a website and social media presence for your business will do nothing if it is not strategically maintained. Social Media requires constant attention, the number of posts and content changes to be effective and competitive in the online space will depend upon your followers and business type as well as a delicate marriage between your online storefront and your in-house or brick and mortar business.
Through easy, hands-on activities promoting self-learning about what makes engaging and great digital content participants will learn how to maintain, not simply to build, a strong and effective social media persona for your business brand. You will have the opportunity to engage in content development branding, and mock online business activities to identify your own strategies; and we will discuss important ratios, as well as the space where online and physical presence meet.
You will learn:
What makes good digital content in social media and your website
How to effectively brand your online presenceWhat real-time systems are connected to online business
The requirements & realities of maintaining your online presence well
How to begin to develop your online marketing strategies
How to integrate online marketing activity with real-time business
Best practices and etiquette for online customer service
Alyson Bailey is the owner of Edify, a local business consulting service. She is also a reporter for the Willits Weekly. Alyson specializing in online content development, social media management, ecommerce marketing and strategic and change management development. Alyson is committed to supporting and educating our local small business owners about all the possibilities that a strategic and learning focused approach to marketing will benefit our community and the growth of our local economy.