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Marketing and Brand Strategy: Workshop & Webinar Series

  • West Business Development Center 185 E Church St. Ukiah, CA 95482 USA (map)

Marketing and Brand Strategy: Workshop & Webinar Series

Learn what key components comprise a successful marketing strategy and difference between marketing and branding. A well developed marketing strategy can help you communicate your brand and vision to your audience and assist you in reaching your goals faster.

Join us as we learn and review the basic principles that make up a marketing strategy and key components to building a solid brand.

What you will learn:

  • How to develop a marketing strategy for your unique business

  • The difference between marketing and branding 

  • Marketing channels and finding your target markets

Webinar Series:

In addition to this workshop you will receive access to 2 webinars that will dive deeper into the topics covered in the live workshop.

Webinar 1- October 29, 2019, 10:00-11:00 AM

Your Brand Commitment Statement: Learn how to write a brand commitment statement and why it is important for your business.

Webinar 2-November 5, 2019, 10:00-11:00 AM

Marketing Channels and Messages: Learn what channels are best for your business and target audiences and how to speak directly to them.

This workshop is taught by:

Rachel Clark has worked as an EMyth Business Coach for 14 years, helping clients transform their businesses and lives using the tools, methodologies, and principles of the EMyth coaching program. Using her formal education in Marketing and Economics (coupled with years of experience in Executive Recruiting), Rachel helps clients ready to work on their leadership and business skills.


October 22, 2019



*Please note we ask all workshop attendees to be in the classroom at their seats ten minutes prior to class. Class will begin promptly at 1:00PM


West Business Development Center, 185 E Church St. Ukiah, CA 95482


General Admission: $30

WIB/Chamber Members: $25

West Center Clients: $20


In the event West BDC must cancel a workshop for any reason, all registered participants will be notified and 100% of the fee refunded.