$30 General Admission
$25 Women in Business or Chamber members
$20 West Center clients
Long before anyone sets foot in your business they’ll visit your website – it is your brand to most people.
As the internet continues to become the main tool for trip planning and purchases, the importance in hospitality of a strong website and web presence continues to grow. Yet many hospitality websites are outdated, cumbersome, or disconnected from the property they represent. It is more critical than ever to create a seamless experience for virtual visitors – both on traditional desktops/laptops and on mobile devices – and to ensure you are putting your best foot forward.
We will discuss fundamentals, and then take a deep dive into participant websites to see what works and what doesn’t – and use that as a jumping off point to discussing how sites can be improved.
The topics covered will include:
• Why is a great website so important?
• How are changing demographics affecting usage habits?
• What is mobile responsiveness, and why is it important?
• What are some free/affordable platforms?
• What role does social media play?
• Where do you start if you know your website needs to improve?
Sign up today for this exciting and informative workshop. Limited seating available.
Instructor: Brendan McGuigan is a marketing consultant who has worked with businesses on web strategy for 23 years and social media marketing for 10 years. He works with mid- to large-sized hospitality businesses in Mendocino County, Sonoma County, Napa County, and San Francisco.
His focus is on discovering not just best practices, but uncovering ‘what works for you’ – with the belief that the best marketing plan is the one you are able to commit to in the long term, not just for the next month or two.