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Your Website is Your Brand

  • West Business Development Center 185 East Church Street Ukiah, CA, 95482 United States (map)

$30 General Admission
$25 Women in Business or Chamber members
$20 West Center clients

Long before anyone sets foot in your business they’ll visit your website – it is your brand to most people. 

As the internet continues to become the main tool for trip planning and purchases, the importance in hospitality of a strong website and web presence continues to grow. Yet many hospitality websites are outdated, cumbersome, or disconnected from the property they represent. It is more critical than ever to create a seamless experience for virtual visitors – both on traditional desktops/laptops and on mobile devices – and to ensure you are putting your best foot forward.

We will discuss fundamentals, and then take a deep dive into participant websites to see what works and what doesn’t – and use that as a jumping off point to discussing how sites can be improved.

The topics covered will include:

• Why is a great website so important?

• How are changing demographics affecting usage habits?

• What is mobile responsiveness, and why is it important?

• What are some free/affordable platforms?

• What role does social media play?

• Where do you start if you know your website needs to improve?

Sign up today for this exciting and informative workshop. Limited seating available.

Instructor: Brendan McGuigan is a marketing consultant who has worked with businesses on web strategy for 23 years and social media marketing for 10 years. He works with mid- to large-sized hospitality businesses in Mendocino County, Sonoma County, Napa County, and San Francisco.

His focus is on discovering not just best practices, but uncovering ‘what works for you’ – with the belief that the best marketing plan is the one you are able to commit to in the long term, not just for the next month or two.

Workshop Disclaimer:

In the event West BDC must cancel a workshop for any reason, all registered participants will be notified and 100% of the fee refunded.