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Get Ready for the 2019 Tourist Season

  • Fort Bragg Town Hall 363 N Main St Fort Bragg, CA United States (map)

Get Ready for the 2019 Tourist Season

How to capture customers and retain their loyalty in the Digital Age

Get ready for the Summer Season. Attract the tourists you want and understand what interests today’s customer. Join local merchants, restaurateurs and hospitality professionals, preparing the for the tourist season by attending the workshop to ensure your business is having the most optimal presence and using the best marketing tactics.

Nationally recognized retail and hospitality industry expert Marc Willson (The Willson Group, Virginia SBDC, US. Small Business Administration) will teach you how to stay relevant amid changing customer expectations, using technology to your advantage, and how to stay relevant today’s economy. This workshop will provide actionable tasks that you can immediately implement to improve your business.

What you will learn in this workshop:

  • Get more customers this tourist season

  • How to compete  in the age of Amazon

  • Create and communicate your niche

  • Make your business a shopping destination

  • Out maneuver on social platforms

  • Differentiate and define your customer

This workshop is taught by:

Marc Willson is a national speaker on retail management and a retail consultant working for the Virginia Small Business Development Center Network he brings 35 years of retail experience to bear in helping retail, restaurant, and tourism-related small businesses refine and promote their concepts to the public.


Friday, May 17, 2019


1:00 PM 3:00 PM

*Please note we ask all attendees to be in Town Hall ten minutes prior to class so we may start on time


Fort Bragg Town Hall, 363 N Main St. Fort Bragg, CA 95437 (map)


Brought to you by:

  • West Business Development Center

  • Visit Mendocino

  • Mendocino Coast Chamber of Commerce

  • City of Fort Bragg


In the event West BDC must cancel a workshop for any reason, all registered participants will be notified and 100% of the fee refunded.