Filtering by: Ukiah

Human Resources? What Small Business Owners Need to Know Today
Dec
11
6:00 PM18:00

Human Resources? What Small Business Owners Need to Know Today

  • West Business Development Center (map)
  • Google Calendar ICS

Cost
$30 General Admission
$25 for Chamber or Women in Business Members

As a small business owner, it’s hard to know with certainty all of the Human Resources regulations that exist and which ones apply to your company, and even more, how to comply with them!

At this great new Human Resources workshop for small business, you will learn the best practices in job descriptions, employee handbooks, pay classifications, and understand the compliance requirements and all the necessary employment paperwork, from new hire to termination. After attending this workshop you will understand the record-keeping requirements that you must comply with as a small business owner as well as the areas of compliance you must maintain and how to do so to best protect your business and your employees.

You'll learn how to navigate through sticky employee / employer situations; performance issues, leaves of absence, how to help employees transition out of your organization, how to handle compensation, references, unemployment, workplace injuries and much, much more.

If you're like most small business owners, there isn't room in your budget to hire a human resources person, much less a consultant. This workshop outlines the basic compliance issues that small businesses need to know today to continue operating without fear of non-compliance, bad morale, fines, or even costly lawsuits.

Instructor
Lisa McCormack has spent over thirty years as an HR practitioner and leader. Much of her experience has been in high technology, working with small companies undergoing rapid growth and change. Lisa has worked with highly successful companies and numerous venture-backed start-ups, resulting in her pragmatic approach to problem-solving and conflict resolution, which produces practical solutions and effective results. Lisa lives and works on the Mendocino coast and owns Affogato Human Resources, an HR consulting firm based out of San Jose, CA.

View Event →
Understand How Changes in Minimum Wage Law Will Impact Your Business
Nov
28
6:00 PM18:00

Understand How Changes in Minimum Wage Law Will Impact Your Business

  • West Business Development Center (map)
  • Google Calendar ICS

California's minimum wage law increases each year until it reaches $15 per hour in 2024.

The annual increase in minimum wage needs to be the catalyst for you to take a hard look at your business model. When minimum wage increases, the price of doing business increases in every area. As a small business owner you should be doing a quarterly review of your pricing structure and focusing on a few increases within the year instead of waiting too long and getting hit with larger price increases that will massively impact your bottom line and operating budget.

All California small businesses will feel the impact from these wage increases; from price increases from their vendors, rising insurance costs, and the general cost of doing business in the State.  Attend this workshop to be informed and prepared to deal with these changes, determine strategy and feasibility options for your business by making smarter and more strategic decisions based on increasing efficiency and productivity. Small business owners need to strategize by providing better employee training and retention to streamline your workforce and keep those great employees that make your business great.

The workshop is offered by the West Business Development Center in partnership with the Greater Ukiah Chamber of Commerce.

INSTRUCTOR: Steve Lamb has worked with West Business Development Center clients since 2012.  Steve brings over 20 years of experience in management and operations in the telecommunications industry and has owned his own company, the Interview Team. Steve’s particular areas of expertise include strategic and tactical planning, budgeting and financial analysis, project development and management. Steve says that one of his favorite things about working with West Company clients is “suggesting clients look at a particular issue from a perspective which is different from any they previously considered. This is the advantage of the clarity and non-emotional analysis of being on the outside looking in.


View Event →
Learn the Business Basics to Turn Your Ideas into Action
Nov
27
6:00 PM18:00

Learn the Business Basics to Turn Your Ideas into Action

  • West Business Development Center (map)
  • Google Calendar ICS

Cost
Free for West Company Clients
$25 General Admission
$20 Chamber or Women in Business Network Member

Owning a business is not an easy task. It take perseverance, resilience and flexibility. Some days you may feel you are challenged beyond your capacity. But for the vast majority of entrepreneurs owning their business provides them with the ability to put their ideas into action, build community and gives them the freedom to choose their own path.

This workshop will provide you with start-up guidance, and a general overview of elements to consider when starting and owning a business. Topics Include: Business Licensing Requirements • Business Taxes • Legal Form of Organization • Components of a Business Plan • Financial Readiness • Business Loans • Marketing Messages • Target Markets • Technology Tools for Business Productivity

Instructor
Stephen “SteveO” O’Mara has been helping folks start and grow their businesses since 1995. Working in Mendocino, Sonoma, Lake and Sacramento Counties SteveO has advised entrepreneurs from all over the world. A business advisor, a professor and investor, SteveO says, “Business startup is simple. I explain it simply and share the lessons taught me by entrepreneurs like you. So, tell me - what is your ‘Big Idea?’ ”

View Event →
Independent Contractor? Employee? Business Owners Need to Know
Nov
1
6:00 PM18:00

Independent Contractor? Employee? Business Owners Need to Know

  • The Community Foundation of Mendocino County (map)
  • Google Calendar ICS

Cost
$30 General Admission | $25.00 Women in Business Members
$10 Nonprofit Partners | Free to Chamber Members

Attend this very timely and important workshop designed to protect local small business owners to ensure the correct and compliant worker classification. Sponsored by West Company, the Greater Ukiah Chamber of Commerce, and the Community Foundation of Mendocino County, this workshop will provide the very necessary information on classification of your workers as employees vs independent contractors.

Like most small business owners, you probably aren't too confident that you're correctly classifying workers as independent contractors versus employees, especially But misclassifying your workers can result in serious fines and penalties that will significantly hurt your business - at both the federal and state level, a small business owner can be required to pay years in back taxes, pay back wages, retroactive insurance premiums, many other penalites as well as there being the real risk of potential lawsuits. The bottom line is that to protect yourself as an employer you must take this issue seriously and understand the correct way to classify your workers.

In April of this year, the Supreme Court of California established new rules for determining whether a worker is an independent contractor or an employee for purposes of California’s Industrial Welfare Commission (IWC) Wage Orders. The Wage Orders set forth California’s requirements for minimum wage, overtime pay, record keeping, and meal and rest periods, among other wage and hour obligation.

Several tests are used by various government agencies for classifying workers, but before we look at the tests, let’s take a closer look at the definition of an independent contractor.

The tests for independent contractors include several factors, and it’s important to note that there is no single deciding factor—all factors must be considered in the full context of a particular case.

So the new rules surrounding worker classification are complicated, making it extremely important to get it right to avoid penalties and lawsuits.

This workshop will educate you on the new A, B, C test and ensure you are correctly classifying your workers and protecting your company and assets.

Instructor
Lisa McCormack has spent over thirty years as an HR practitioner and leader. Much of her experience has been in high technology, working with small companies undergoing rapid growth and change. Lisa has worked with highly successful companies and numerous venture-backed start-ups, resulting in her pragmatic approach to problem-solving and conflict resolution, which produces practical solutions and effective results. Lisa lives and works on the Mendocino coast and owns Affogato Human Resources, an HR consulting firm based out of San Jose, CA.

View Event →
Learn to Use Social Media to Build Your Online Business
Oct
19
4:00 PM16:00

Learn to Use Social Media to Build Your Online Business

Cost
$30 General Admission
$25 for Chamber or Women in Business Members

Learn to Use Social Media to Build Your Small Business to Build & Maintain A Valuable Online Presence.

Building a website and social media presence for your business will do nothing if it is not strategically maintained. Social Media requires constant attention, the number of posts and content changes to be effective and competitive in the online space will depend upon your followers and business type as well as a delicate marriage between your online storefront and your in-house or brick and mortar business.

Through easy, hands-on activities promoting self-learning about what makes engaging and great digital content participants will learn how to maintain, not simply to build, a strong and effective social media persona for your business brand. You will have the opportunity to engage in content development branding, and mock online business activities to identify your own strategies; and we will discuss important ratios, as well as the space where online and physical presence meet.

You will learn:

  • What makes good digital content in social media and your website

  • How to effectively brand your online presenceWhat real-time systems are connected to online business

  • The requirements & realities of maintaining your online presence well

  • How to begin to develop your online marketing strategies

  • How to integrate online marketing activity with real-time business

  • Best practices and etiquette for online customer service

Instructor
Alyson Bailey is the owner of Edify, a local business consulting service. She is also a reporter for the Willits Weekly. Alyson specializing in online content development, social media management, ecommerce marketing and strategic and change management development. Alyson is committed to supporting and educating our local small business owners about all the possibilities that a strategic and learning focused approach to marketing will benefit our community and the growth of our local economy.

View Event →
Marketing Matters! Learn Low Cost, No Cost Marketing Strategies
Sep
27
6:00 PM18:00

Marketing Matters! Learn Low Cost, No Cost Marketing Strategies

  • West Business Development Center (map)
  • Google Calendar ICS

Cost
$30 General Admission
$25 for Chamber or Women in Business Members

Marketing Matters! The success of a small business depends on the business owner’s abilitiy to market their products and services effectively. You may have a great product and amazing service, but if people don’t know your business exists, you are not going to have any sales. Successful marketing keeps your small business afloat. By learning and implementing all available no cost and low cost marketing tools, methods and techniques, you will grow your business.

This marketing workshop will teach you how to best utilize and tailor these methods to your business model, to retain current customers, and acquire new ones. Implementation of these creative, no-cost, low-cost marketing tips and tricks will increase your sales, grow your business, expand the reach of your brand, and improve business connectivity.

You will learn the simple steps necessary to improve the visibility of your business in the local and the online marketplace. Practical physical and online tools, methods, and use will be explained and discussed. You will be encouraged to engage in interactive engagement with others to establish new business connections that help generate mutual growth while improving customer/client interaction.

In this workshop you will learn:

  • How to use, improve and control your online business presence.

  • Great no cost and low cost marketing methods and how to implement them immediately.

  • How to engage and network with other businesses in our community to establish mutually beneficial marketing techniques and drive sales growth.

Instructor
Baqi Kopelman has a wide and varied background in marketing and advertising. He has created, produced, scripted and directed over 800 unique medical, real estate and other professional commercials for national campaigns for healthcare and business marketing companies. Baqi additionally produces high level photography for companies and individuals through his own photography business based on the Mendocino Coast.

View Event →
Turning Ideas into Action — Business Basics
Sep
19
6:00 PM18:00

Turning Ideas into Action — Business Basics

  • West Business Development Center Ukiah office (map)
  • Google Calendar ICS

Cost
Free for West Company Clients
$25 for Non West Company Clients

Owning a business is not an easy task. It take perseverance, resilience and flexibility. Some days you may feel you are challenged beyond your capacity. But for the vast majority of entrepreneurs owning their business provides them with the ability to put their ideas into action, build community and gives them the freedom to choose their own path.

This workshop will provide you with start-up guidance, and a general overview of elements to consider when starting and owning a business. Topics Include: Business Licensing Requirements • Business Taxes • Legal Form of Organization • Components of a Business Plan • Financial Readiness • Business Loans • Marketing Messages • Target Markets • Technology Tools for Business Productivity

Instructor
Stephen “SteveO” O’Mara has been helping folks start and grow their businesses since 1995. Working in Mendocino, Sonoma, Lake and Sacramento Counties SteveO has advised entrepreneurs from all over the world. A business advisor, a professor and investor, SteveO says, “Business startup is simple. I explain it simply and share the lessons taught me by entrepreneurs like you. So, tell me - what is your ‘Big Idea?’ ”

View Event →
Profit Mastery Workshop - 6 Sessions
Sep
19
12:00 PM12:00

Profit Mastery Workshop - 6 Sessions

  • West Business Development Center Ukiah office (map)
  • Google Calendar ICS

First Session is FREE
Cost: $500
Chamber/WIBN: $400

For many business owners driving financial performance in their business is their Achilles heel. West Company has been successfully proving business owners, key managers with information and tools that can move them from Profit Mystery to Profit Mastery.

Profit Mastery combines humor and plain English with real-world experience to give business owners and advisors the skills and tools they need to drive immediate improved financial performance. Profit Mastery consists of 16 hours of hands-on classroom activities and presentation designed for the highest comprehension and retention.

In this workshop you will determine and evaluate the current financial position of a case study business utilizing industry benchmarks and formulas. Using the Road Map, you will gain the tools to chart a course for the future of your business. You will leave with a process to assess the performance of your business and a strategy to implement change.

Six week series, Wednesdays, September 19th to October 24th, 2018

  • September 19th is a FREE introductory session lunch event at the Stans Maple Cafe, Ukiah

  • Wednesday, September 19th, 2018 @ 12pm-1:30pm (Intro - 1)

  • Wednesday, September 26th, 2018 @ 5pm-8pm (Session 2a)

  • Wednesday, October 3rd, 2018 @ 5pm-8pm (Session 2b)

  • Wednesday, October 10th, 2018 @ 5pm-8pm (Session 3)

  • Wednesday, October 17th, @ 5pm-8pm (Session 4)

  • Wednesday, October 24th, @ 5pm-8pm (Session 5 & 6)

Over the 6 weeks Profit Mastery will show you how to:

  • Manage your cash flow, make better financial decisions, and develop a plan to grow your business!

  • Identify causes of financial distress and how to cure them.

  • Use specific tools you can apply immediately to improve the financial health of your business.

ATTENTION CPA: This course provides you with 16 hours of CE

Each participant recieves a resource workbook containing all of the worksheets for the course so they may complete the same financial review and analysis as demonstrated in the case studies.

How to sign up: pre-register online for full course or sign-up at the luncheon session on July 18th and register at that time.

View Event →
Small Business Marketing Matters! Learn Low Cost, No Cost Marketing Strategies
Aug
29
6:00 PM18:00

Small Business Marketing Matters! Learn Low Cost, No Cost Marketing Strategies

  • West Business Development Center Ukiah office (map)
  • Google Calendar ICS

Marketing Matters! The success of a small business depends on the business owner’s abilitiy to market their products and services effectively. You may have a great product and amazing service, but if people don’t know your business exists, you are not going to have any sales. Successful marketing keeps your small business afloat.

In a marketplace is dominated by smart phones, digital platforms social media, and analytics, small business owners must stay competitive to survive. By learning and implementing all available no cost and low cost marketing tools, methods and techniques, you will grow your business.

This marketing workshop will teach you how to best utilize and tailor these methods to your business model, to retain current customers, and acquire new ones. Implementation of these creative, no-cost, low-cost marketing tips and tricks will increase your sales, grow your business, expand the reach of your brand, and improve business connectivity.

You will learn the simple steps necessary to improve the visibility of your business in the local and the online marketplace. Practical physical and online tools, methods, and use will be explained and discussed. You will be encouraged to engage in interactive engagement with others to establish new business connections that help generate mutual growth while improving customer/client interaction.

In this workshop you will learn:

  • How to use, improve and control your online business presence
  • No cost and low cost marketing methods and how to use them
  • How to engage and network with other businesses to establish mutually beneficial marketing techniques and drive sales growth

Instructor
Baqi Kopelman has a wide and varied background in marketing and advertising. He has created, produced, scripted and directed over 800 unique medical, real estate and other professional commercials for national campaigns for healthcare and business marketing companies. These commercials feature the individual doctors as the star of each 30 second spot. Additionally, Baqi produces high level photography for companies and individuals through his own photography business.

View Event →
What's Your Big Idea? — Business Basics
Aug
14
6:00 PM18:00

What's Your Big Idea? — Business Basics

  • West Business Development Center Ukiah office (map)
  • Google Calendar ICS

Owning a business is not an easy task. It take perseverance, resilience and flexibility. Some days you may feel you are challenged beyond your capacity. But for the vast majority of entrepreneurs owning their business provides them with the ability to put their ideas into action, build community and gives them the freedom to choose their own path.

This workshop will provide you with start-up guidance, and a general overview of elements to consider when starting and owning a business. Topics Include: Business Licensing Requirements • Business Taxes • Legal Form of Organization • Components of a Business Plan • Financial Readiness • Business Loans • Marketing Messages • Target Markets • Technology Tools for Business Productivity

Cost: Free for West Company Clients / $25 for Non West Company Clients

Instructor
Stephen “SteveO” O’Mara has been helping folks start and grow their businesses since 1995. Working in Mendocino, Sonoma, Lake and Sacramento Counties SteveO has advised entrepreneurs from all over the world. A business advisor, a professor and investor, SteveO says, “Business startup is simple. I explain it simply and share the lessons taught me by entrepreneurs like you. So, tell me - what is your ‘Big Idea?’ ”

View Event →
Building an Online Storefront with the Etsy Platform
Aug
9
6:00 PM18:00

Building an Online Storefront with the Etsy Platform

  • West Business Development Center Ukiah Office (map)
  • Google Calendar ICS

2 day Hands-on Workshop
Thursday, August 2, 2018 6pm – 7:30pm
Thursday, August 9, 2018 6pm – 7:30pm

With customers everywhere embracing the convenience of shopping from their computer or smartphone, it’s time to think about your own e-commerce strategy. Etsy is a tremendous tool for artisan, studio artists, designers, or craft suppliers to market and sell their work.

This 2 day hands-on workshop will give you insights into how to create an online storefront that gets attention and sales. Students will receive homework and share their work during class

What you will learn in this workshop:

  • Understand the value of an online storefront
  • How to get started setting up your online store
  • Creating a lightbox to photograph your work
  • How to write content to attract audiences
  • Creating effective keywords to drive traffic

Instructor
Rachael Victoria Adams is the owner of Caspar Curiosities, an art gallery and boutique in the rural village of Caspar, California. She has been selling art and antiques online since 1996 and e-commerce is a crucial aspect of the success of her business. She currently has three thriving e-commerce shops on both Etsy and EBay representing her physical store in Caspar. Rachael has mastered the ins and outs of these internet platforms as well as adapted and grown with the progression of their technology.

View Event →