Filtering by: Ukiah
Startup Mendocino Gala Event
Aug
25
3:00 PM15:00

Startup Mendocino Gala Event

Startup Mendocino Finalists (Left to Right)  Brian Newell & Jennifer Anderson, Lia Wilson & Scarlett Trillia, Lama Nasser-Gammett, Tom Jacobson, Kate Maxwell & Adrian Fernandez Baumann  Click  here  or click the photo to learn about our  Five Finalists  who will be competing on the 25th.

Startup Mendocino Finalists (Left to Right)

Brian Newell & Jennifer Anderson, Lia Wilson & Scarlett Trillia, Lama Nasser-Gammett, Tom Jacobson, Kate Maxwell & Adrian Fernandez Baumann

Click here or click the photo to learn about our Five Finalists who will be competing on the 25th.

Join us for the First Annual Startup Mendocino Gala at the Mendocino College Theater

Determine the fate of who wins Startup Mendocino by coming to the Competition Gala!

YOU will get to vote on the winning presentation - and determine the fate of which entrepreneur is worthy of taking home the grand prize.

Wine, food, entertainment and an amazing live presentation of five entrepreneurs vying for a $10,000 grand prize will make this a must-attend event.

Ticket price includes:

  • Family friendly entertainment

  • Wine from Frey Organic Vineyards, beer from North Coast Brewery, refreshments, pizza from Slam Dunk Pizza, and other delicious local snacks and desserts

  • Music from Mama Grows Funk a Fort Bragg-based funk band

  • *If you wish to drink alcoholic beverages at this event you will be required to show ID

Date:
Sunday, August 25, 2018

Time:
3:00 PM - 6:00 PM

Location:
Mendocino College Theater - 1000 Hensley Creek Rd, Ukiah, CA 95482


Startup Mendocino Gala Event is Sponsored by:

The John and Sandra Mayfield Economic Development Fund of The Community Foundation of Mendocino County

Adventist Hospital

Savings Bank of Mendocino County

Economic Development and Financing Foundation

North Coast Brewery

Mendocino College

Harvest Market

The John Pack and Linda Francis Family Fund at the Community Foundation of Mendocino County

America's SBDC

Frey Organic Vineyards

Slam Dunk Pizza

Startup Mendocino is supported by the Small Business Administration and California Governor Gavin Newsom's Office of Business & Economic Development.



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E Commerce: Getting the Most Out of The Etsy Platform: Event Canceled
Jun
18
to Jun 27

E Commerce: Getting the Most Out of The Etsy Platform: Event Canceled

  • West Business Development Center (map)
  • Google Calendar ICS

Event Canceled

E Commerce: Getting the Most Out of The Etsy Platform

Last year Etsy reported that small businesses selling on the platform contributed $4.7 billion to the economy. Now is the time to capture your slice of those in sales on Etsy! If you have a  product to sell or already owe an Etsy online store that isn’t getting the sales you want this workshop is for you. With customers everywhere embracing the convenience of shopping from their computer or smartphone, it’s time to think about your own e-commerce strategy.

Etsy expert and owner of Caspar Curiosities, Rachael Victoria Adams will be teaching you everything you need to know to make your Etsy store a success in this two-day workshop in Ukiah. Be sure to sign up early as this workshop will fill up quickly.

What you will learn in this workshop:

  • How to open or update your Etsy online store

  • How to style photos for the best results

  • What keywords to drive traffic to your store

  • How to write content to attract audiences

  • What brings value to your unique store

This workshop is taught by:

Rachael Victoria Adams is the owner of Caspar Curiosities, an art gallery, and boutique in the rural village of Caspar, California. She has been selling art and antiques online since 1996 and e-commerce is a crucial aspect of the success of her business. She currently has thriving e-commerce shops on both Etsy and eBay, representing her physical store in Caspar. Rachael has mastered the ins and outs of these internet platforms, as well as adapted and grown with the progression of their technology. Learn more about Caspar Curiosities here.

Read more about this workshop on our blog.

Date & Time:

Part 1 - Tuesday, June 18th 12:00 - 2:00 PM

Part 2 - Thursday, June 27th 12:00 - 2:00 PM

*Please note we ask all workshop attendees to be in the classroom and at their seats ten minutes prior to class.

Location:

West Business Development Center 185 E. Church Street Ukiah, CA 95482 (map)

Cost:
$60 General Admission
$50 Women in Business or Chamber members
$40 West Center Clients

Disclaimer:

In the event West BDC must cancel a workshop for any reason, all registered participants will be notified and 100% of the fee refunded.

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Shopify: Start your Online Store: WORKSHOP CANCELED
Jun
5
5:30 PM17:30

Shopify: Start your Online Store: WORKSHOP CANCELED

***This workshop has been canceled

Shopify: Start your Online Store

Did you know that total sales revenue on Shopify reached $63 billion in 2018? And it’s growing. If you are ready to start selling online take this workshop to learn how to quickly (and successfully) you can start. Shopify is one of the top eCommerce platforms. This workshop will cover everything you need to know to set up your own Shopify store, from adding products to connecting your business’s social media. Sign up today to start making your online store a success.

Instructor note:

*Please bring a laptop so you can work on your store during the session.

What you will learn in this workshop:

Why choose Shopify over other eCommerce platforms

How to add products and create collections in your Shopify store

How to connect to social media and use analytics tools

How to navigate and use your Shopify store

Best practices for Shopify success (dos and don’ts)

This workshop is taught by:

Instructor: Marinela Miclea runs Mendo Digital, a local Web optimization company and approved Shopify partner, and writes the popular Mendo Coast Biz column in The Mendocino Beacon and Fort Bragg Advocate-News. Certified in SEO, digital marketing, marketing strategy, and social marketing, Marinela has 20+ years of experience in high-tech and marketing. She serves as Communications Director for Coast Women in Business as well as Advisor for the West Business Development Center, host of the Mendocino Small Business Development Center (SBDC) Program.

Date:

June 5, 2019

Time:

5:30 - 7:30 PM

*Please note we ask all workshop attendees to be in the classroom and at their seats ten minutes prior to class.

Location:

West Business Development Center 185 E. Church Street Ukiah, CA 95482 (map)

Cost:

$30 General Admission

$25 Women in Business or Chamber members

$20 West Center Clients

Disclaimer:

In the event West BDC must cancel a workshop for any reason, all registered participants will be notified and 100% of the fee refunded.

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Learn the Business Basics to Turn Your Ideas into Action: WORKSHOP CANCELED
Jun
4
5:30 PM17:30

Learn the Business Basics to Turn Your Ideas into Action: WORKSHOP CANCELED

WORKSHOP CANCELED

Learn the Business Basics to Turn Your Ideas into Action

Do you have a passion that you want to turn into profit? Join the 3.9 million other small businesses in California that are turning dreams into reality. This engaging workshop provides you with guidance, and a overview of elements to consider when starting and owning a business. This is the perfect starting point to build the knowledge you need to succeed, so sign up to get started today.

What you will learn in this workshop:

  • Components of a Business Plan

  • Business Loans

  • Technology Tools for Business Productivity

  • Legal Form of Organization

  • Business Licensing Requirements

  • Financial Readiness

  • Marketing Messages

  • Target Markets

You have seen those entrepreneurs succeed in following their passions. Now it’s time to join them. To become a West Business Development Center Client, click Get Started, and an adviser will contact you to schedule a meeting.

 

This workshop is taught by:

Instructor Stephen “SteveO” O’Mara has been helping folks start and grow their businesses since 1995. Working in Mendocino, Sonoma, Lake and Sacramento Counties, SteveO has advised entrepreneurs from all over the world. A business advisor, a professor and an investor, SteveO says, “Business startup is simple. I explain it simply and share the lessons taught me by entrepreneurs like you."

Date:

June 4, 2019

Time:

5:30-7:30PM

*Please note we ask all workshop attendees to be in the classroom at their seats ten minutes prior to class. Class will begin promptly at 5:30 PM

Location:

West Business Development Center 185 E. Church Street Ukiah, CA 95482 (map)

Cost:
$30 General Admission
$25 Women in Business or Chamber members
$20 West Center Clients

Disclaimer:

In the event West BDC must cancel a workshop for any reason, all registered participants will be notified and 100% of the fee refunded.


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Customer Service: The Heart of Your Brand: EVENT POSTPONED
May
22
6:00 PM18:00

Customer Service: The Heart of Your Brand: EVENT POSTPONED

WORKSHOP POSTPONED- TBA

Customer Service: The Heart of Your Brand

Nine out of ten U.S. consumers say they would pay more to ensure a superior customer experience. So, what does it take to make a great customer service experience? Learn from hospitality expert Julia Siderakis easy tactics to incorporate into your business today. You will learn how to take the basics of great customer service and deliver it with modern trends to ensure your business is memorable so customers keep coming back!

What you will learn:

  • Tools for excellent customer service in all industries

  • What today’s customers are looking for in business interactions

  • How to give customers a memorable experience  

  • Exceeding expectations for face-to-face and online communication

  • How to become and grow as a customer service leader


This workshop is taught by:

Julia Siderakis has owned and operated culinary establishments for 35 years.  Recently retired from restaurant ownership after 27 years, Julia now has joined the West Business Development Center team as restaurant advisor. She is an instructor with Mendocino Community College in the Culinary Arts Management Program and the Business Information Worker Program covering all aspects of customer relations and management.  

*Please note: We ask all workshop attendees arrive 10-15 minutes early to class for sign in and networking. Class starts promptly at 6 pm.

Cost:
$30 General Admission
$25 Women in Business or Chamber members
$20 West Center Clients

Disclaimer:

In the event West BDC must cancel a workshop for any reason, all registered participants will be notified and 100% of the fee refunded.


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Learn the Business Basics to Turn Your Ideas into Action
May
21
5:30 PM17:30

Learn the Business Basics to Turn Your Ideas into Action

Learn the Business Basics to Turn Your Ideas into Action

Do you have a passion that you want to turn into profit? Join the 3.9 million other small businesses in California that are turning dreams into reality. This engaging workshop provides you with guidance, and a overview of elements to consider when starting and owning a business. This is the perfect starting point to build the knowledge you need to succeed, so sign up to get started today.

What you will learn in this workshop:

  • Components of a Business Plan

  • Business Loans

  • Technology Tools for Business Productivity

  • Legal Form of Organization

  • Business Licensing Requirements

  • Financial Readiness

  • Marketing Messages

  • Target Markets

You have seen those entrepreneurs succeed in following their passions. Now it’s time to join them. To become a West Business Development Center Client, click Get Started, and an adviser will contact you to schedule a meeting.

 

This workshop is taught by:

Instructor Stephen “SteveO” O’Mara has been helping folks start and grow their businesses since 1995. Working in Mendocino, Sonoma, Lake and Sacramento Counties, SteveO has advised entrepreneurs from all over the world. A business advisor, a professor and an investor, SteveO says, “Business startup is simple. I explain it simply and share the lessons taught me by entrepreneurs like you."

Date:

Tuesday, May 21, 2019

Time:

5:30-7:30PM

*Please note we ask all workshop attendees to be in the classroom at their seats ten minutes prior to class. Class will begin promptly at 5:30 PM

Location:

West Business Development Center 185 E. Church Street Ukiah, CA 95482 (map)

Cost:
$30 General Admission
$25 Women in Business or Chamber members
$20 West Center Clients

Disclaimer:

In the event West BDC must cancel a workshop for any reason, all registered participants will be notified and 100% of the fee refunded.


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Concept to Launch: Creating a Successful Culinary Business
Apr
25
6:00 PM18:00

Concept to Launch: Creating a Successful Culinary Business

Concept to Launch: Creating a Successful Culinary Business

Does your heart beat faster at the word menu? Are you a food entrepreneur looking for ways to up your culinary game? Have you been in business for years and want to spice the business up?  

In this workshop, you will learn the 3 M’s of creating a successful culinary business: menu, marketing, and management. Update or develop your skills in creating a successful menu focused around demographics, desire, and taste. Once you have your menu, you will focus on leadership and learn how to build a creative and thriving business team.

What you can expect to learn:

  • How to operate a business with management skills

  • How to create a focused and delicious menu

  • Techniques to ensure your culinary team is productive and driven

  • Where to look for resources in your local area

  • How to market a culinary business

Instructor: Julia Siderakis has owned and operated culinary establishments for 35 years.  Recently retired from the local restaurant Ukiah Garden Cafe’ after 27 years, Julia Siderakis now has joined the West Business Development Center team as our restaurant advisor. She is an instructor with Mendocino Community College in the Culinary Arts Management Program and the Business Information Worker Program covering all aspects of customer relations and management.  

Cost
$30 General Admission
$25 Women in Business or Chamber members
$20 West Center Clients

Supported by the Mendo Lake Food Hub


Workshop Disclaimer:

In the event West BDC must cancel a workshop for any reason, all registered participants will be notified and 100% of the fee refunded.

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Get Started in Your Catering and Mobile Food Business
Apr
18
6:00 PM18:00

Get Started in Your Catering and Mobile Food Business

Get Started in Your Catering and Mobile Food Business

Does of the idea of starting or growing your catering business light a fire within you? Can you taste it? If so sign up for this workshop that will teach you how to take your concepts and transform them into a successful reality.


This workshop will focus on meeting and solving the many challenges that come with running a catering business or food truck. Being creative in the kitchen is fundamental, as well as understanding the day to day management of a business. Restaurateur and Culinary Arts Management Lead Instructor, Nicholas Petti, will provide the necessary basics of planning and operating an off-site catering and mobile food business.

What you can expect to learn:

  • How to operate an off-site catering and mobile food business

  • Understanding labor laws, OSHA, and various operational standards for the industry

  • How location placement and menu choices can affect success

  • How to set up locations, and contracts

  • How to establish payment procedures and policies for culinary services


Workshop Instructor: Nicholas Petti is a well-known restaurateur in Fort Bragg,CA and the head of instruction of Mendocino Community College’s Culinary Arts Management Program.  He is a leader in the culinary community winning acclaims and awards for his crab cakes every year in the Mendocino Crab and Wine Days, and countless community “Farm to Table” fundraisers. As a culinary arts instructor he introduces his students to traditional foods from around the world while introducing the most modern techniques and artfully created approaches. Mendocino Community College was the fortunate educational institution to have him lead their program, and we are pleased to welcome him to our West Business Development Center culinary workshop series.

Cost
$30 General Admission
$25 Women in Business or Chamber members
$20 West Center Clients


Supported by the Mendo Lake Food Hub

Workshop Disclaimer:

In the event West BDC must cancel a workshop for any reason, all registered participants will be notified and 100% of the fee refunded.

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How to Use Instagram for your Business
Apr
11
12:00 PM12:00

How to Use Instagram for your Business

How to Use Instagram for your Business

Instagram for your business… understanding the platform, the possibilities and improving use. Engage with customers and other businesses on Instagram with confidence. Learn simple techniques for improving your digital photos and video.

Have you looked at your Instagram account lately? Do you have a business Instagram account yet? Could your photos could be better or more engaging? If you are feeling unsure how to create an interesting and inviting Instagram account for your business then register for this new workshop! All you need is a device with Instagram downloaded and be ready to start a publishing memorable content for your business.   

This workshop is perfect for beginning and advanced social media users for their business. It will refine your skills and help you create engaging content. With the assistance of expert instructor and photographer Baqi Kopleman, you will be guided through various functions of the app and build an understanding of what, when, and why to publish on Instagram.

What you will learn:

  • How to use Instagram to promote your business

  • Learning easy techniques for digital photos and video

  • Review postings, hashtags, comments and stories functions

  • What to plan for social media to benefit your business

  • How to take better photos and videos with mobile devices

There are over 25 million active businesses using Instagram to market and connect with customers today. If you are looking to increase awareness for your business or create new networks then you will not want to miss out on this workshop. Make sure to sign up today to save your seat!

Instructor: Baqi Kopelman has a wide and varied background in marketing and advertising. He has created, produced, scripted and directed over 800 unique, professional commercials for national campaigns for healthcare and business marketing companies. Baqi produces high level photography for companies and individuals through his own photography business based on the Mendocino Coast.

Cost
$30 General Admission
$25 Women in Business or Chamber members
$20 West Center clients

Workshop Disclaimer:

In the event West BDC must cancel a workshop for any reason, all registered participants will be notified and 100% of the fee refunded.

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Learn the Business Basics to Turn Your Ideas into Action
Apr
4
6:00 PM18:00

Learn the Business Basics to Turn Your Ideas into Action

Learn the Business Basics to Turn Your Ideas into Action


Do you see successful small business owners and wish sometimes you could do the same? Do you have a passion that you have thought about turning into profit? Join the 3.9 million other small businesses in California that are turning dreams into reality. This workshop is the perfect starting point to build the knowledge you need to succeed.  
This engaging and informative workshop provides you with start-up guidance, and a general overview of elements to consider when starting and owning a business. Whether your idea is a food truck, Etsy store, or a brick and mortar, West Business Development Center and instructor Steve O’Mara can get you started now.

What you will learn:

  • Business Licensing Requirements

  • Business Taxes

  • Legal Form of Organization

  • Components of a Business Plan

  • Financial Readiness

  • Business Loans

  • Marketing Messages

  • Target Markets

  • Technology Tools for Business Productivity


You have seen those entrepreneurs succeed in following their passions. Now it’s time to join them. To become a West Business Development Center Client go to Get Started, and an adviser will contact you to schedule a meeting.


Instructor: Stephen “SteveO” O’Mara has been helping folks start and grow their businesses since 1995. Working in Mendocino, Sonoma, Lake and Sacramento Counties SteveO has advised entrepreneurs from all over the world. A business advisor, a professor and investor, SteveO says, “Business startup is simple. I explain it simply and share the lessons taught me by entrepreneurs like you. So, tell me - what is your ‘Big Idea?’ ”

Cost
$30 General Admission
$25 Women in Business or Chamber members
Free – West Center clients

Workshop Disclaimer:

In the event West BDC must cancel a workshop for any reason, all registered participants will be notified and 100% of the fee refunded.

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Your Website is Your Brand
Mar
28
6:00 PM18:00

Your Website is Your Brand

Cost
$30 General Admission
$25 Women in Business or Chamber members
$20 West Center clients

Long before anyone sets foot in your business they’ll visit your website – it is your brand to most people. 

As the internet continues to become the main tool for trip planning and purchases, the importance in hospitality of a strong website and web presence continues to grow. Yet many hospitality websites are outdated, cumbersome, or disconnected from the property they represent. It is more critical than ever to create a seamless experience for virtual visitors – both on traditional desktops/laptops and on mobile devices – and to ensure you are putting your best foot forward.

We will discuss fundamentals, and then take a deep dive into participant websites to see what works and what doesn’t – and use that as a jumping off point to discussing how sites can be improved.

The topics covered will include:

• Why is a great website so important?

• How are changing demographics affecting usage habits?

• What is mobile responsiveness, and why is it important?

• What are some free/affordable platforms?

• What role does social media play?

• Where do you start if you know your website needs to improve?

Sign up today for this exciting and informative workshop. Limited seating available.

Instructor: Brendan McGuigan is a marketing consultant who has worked with businesses on web strategy for 23 years and social media marketing for 10 years. He works with mid- to large-sized hospitality businesses in Mendocino County, Sonoma County, Napa County, and San Francisco.

His focus is on discovering not just best practices, but uncovering ‘what works for you’ – with the belief that the best marketing plan is the one you are able to commit to in the long term, not just for the next month or two.


Workshop Disclaimer:

In the event West BDC must cancel a workshop for any reason, all registered participants will be notified and 100% of the fee refunded.

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Women's Mendopreneurs Empowerment Night - March
Mar
22
6:00 PM18:00

Women's Mendopreneurs Empowerment Night - March

The Mendocino Women’s Business Center at West Business Development Center is pleased to announce the January hosting of the monthly empowerment gathering at a woman owned business located in Ukiah on March 22, 2019!  Join us at Slam Dunk Pizza—where Stephanie Dunken, owner and a successful West Business Development Center client, will be hosting the Mendocino Women's Business Center's January "Women Mendopreneurs Empowerment Night" Join us to to connect, collaborate, learn, make new friends, and gratefully enjoy the bounty of local Mendo food and beverages.

*Everyone is welcome!

Stephanie Dunken, owner of Slam Dunk Pizza in Ukiah, is a local businesswoman and experienced business owner with a demonstrated background in the food and beverage industry. She is highed skilled in customer service, sales, management, strategic and event planning and management. history of working in the food & beverages industry. A strong woman entrepreneur, she graduated from Mendocino College and is a passionate business owner in our local community.  

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From Kitchen to Market: Make a Profit from Your Family Recipe
Mar
14
12:00 PM12:00

From Kitchen to Market: Make a Profit from Your Family Recipe

Cost
$45 General Admission
$40 for Women In Business and Chamber members
$35 West Center clients

Have you ever thought of taking that delicious family recipe and turning it into a business? Already own a food manufacturing business and want to expand? Have a fantastic niche food idea you know will make those taste buds water? Well, for food entrepreneurs, there’s no better time to enter the market than right now, and the Mendocino County West Business Development Center can show you the way!

Whatever your motivation, join us for this Kitchen to Market business workshop and gain a competitive edge by learning the ups and downs, the ins and outs of the rapidly growing specialty food industry.

What you can expect to learn:

  • Kitchen to Market licensing,

  • Fees and certifications necessary to get started,

  • The planning and production process, 

  • Capitalization options and contacts to help you get started,

  • Current and future industry trends,

  • Creative marketing ideas and more....

This 3 hour workshop includes take-home packet with worksheets and resource guides.

Make sure to sign up today before seats fill for this exciting workshop.

Instructor: Anni Minuzzo a specialty food expert with over 30 years of experience in the food and beverage industry, 20 of which were spent owning a wholesale baking company. She has a broad network of professional associations and a long lens and hands-on expertise on this exciting industry's trending culture.  

Supported by the Mendo Lake Food Hub 

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Optimize Your Cash Flow & Lower Your Expenses
Mar
5
5:30 PM17:30

Optimize Your Cash Flow & Lower Your Expenses

Cost
$30 General Admission
$25 Women in Business or Chamber members
$20 West Center Clients

Are you just holding onto your monthly bank statement as a financial report for your small business? Only using competitor prices to set your own? Storing receipts for your business costs in a box to be balanced later? Now it is the time to freshen your cost structure skills, by taking this workshop to get your business ahead of the game!

Designed for those who have little or no business experience, this workshop will take you through the process of creating a cost and price structure that will allow your business to stay current with the marketplace.

In this workshop you will be use Cost and Pricing tools to review a business which will give you hands-on experience. Teaching through example, you will return home confident with the principles of costs structures. When you understand these principles and put them into practice it will set your business in motion so that it is financially successful.

What you will learn:

  • How to find the true cost of your business

  • Four way to lower expense and optimize your cash flow

  • How to design the best system for your business, by using the West Business Development Center Cost and Pricing structure tool

At the workshop, instructor Steve Lamb will develop the cost and price structure of a fictional business.  Watch and following along as you build the cost and price structure for your business. At the end of the workshop, you will have a complete cost and price structure you can use going forward to grow your business.

 

Sign up today, as there is limited available seating for this informative workshop!

 

After signing up for this workshop you will receive via email with an Excel Workbook for you to enter some basic information about your business.  Bring your laptop and the updated Excel Workbook to the workshop.

Step 1 – sign up for the workshop and we will email you the Cost & Price Excel Workbook.

Step 2 – enter some basic expense and revenue information before the workshop.

Step 3 – bring your laptop and the updated Excel Workbook to the workshop.


Instructor: Steve Lamb has worked with West Business Development Center clients since 2012.  Steve brings over 20 years of experience in management and operations in the telecommunications industry and has owned his own company, the Interview Team. Steve’s particular areas of expertise include strategic and tactical planning, budgeting and financial analysis, project development and creating and maintaining positive relationships with governmental and regulatory agencies.

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Open the Doors: Up and Running in the Food Service Biz
Feb
21
6:00 PM18:00

Open the Doors: Up and Running in the Food Service Biz

  • West Business Development Center (map)
  • Google Calendar ICS

Cost
$30 General Admission
$25 for Women In Business and Chamber members
$20 West Center clients

Learn how to open the doors to your restaurant audiences and prospects.  Stephen O’Mara with over 30 years of entrepreneurial business experience will provide attendees the tools to effectively write the modern day business plan to achieve a more structured overall approach to your culinary venture.  Julia Siderakis, an experienced restaurateur will complement the workshop with expertise in the necessary additions to running a culinary business in a highly attractive and competitive industry.

What you can expect to learn:

➲ What financial institutions and lenders are looking for in a business plan to draw their 

    interest to your funding request.

➲ How to narrow down a broad plan and make it intellectually attractive, to the point, and

   memorable to persons of interest

➲ What makes the restaurant business plan different from other types of industries

➲ To make projections of food costs and how to ignite creative marketing to compete

➲ What to look for in institutional and private lenders

➲ What your credit history and past business experience can offer your financial backers.

Workshop Instructors:

Both Stephen O’Mara and Julia Siderakis have over 50 years combined experience in the entrepreneurial spirit of owning and operating significant and prosperous businesses.  As they have gradually retired from those businesses, they have integrated their expertise into the West Business Development Center as advisors, board members, and workshop leaders.  In more recent years, instruction in the career and business programs at Mendocino Community College have welcomed their vast knowledge into their course offerings, certificate, and degree programs.

Supported by the Mendo Lake Food Hub 

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Social Media for the Hospitality Industry
Feb
19
6:00 PM18:00

Social Media for the Hospitality Industry

  • West Business Development Center (map)
  • Google Calendar ICS

Cost
$30 General Admission
$25 Women in Business or Chamber members
$20 West Center clients

Does your business’s social media need a little dusting off, or perhaps you are unsure how to get started promoting your business through social media?

Learn how to make social media work for you, and how to develop a content calendar that will keep you on track and constantly growing your digital presence. Join us with social media expert Brendan McGuigan for a walkthrough of best practices, case studies, and platform-specific strategies. The focus will be on building a toolkit and plan that works for you and your business, to ensure you are able to stick with it and to deliver measurable results in both the near- and long-term.

By the end of the workshop you will have a clear understanding of the different social platforms, what is needed to actively engage potential customers, and strategies you can use to deliver results.

Topics that will be covered:

• How can social media increase your occupancy and improve your bottom line?

• How to develop content streams to showcase the best your property has to offer

• How to target Facebook and Instagram ads and continue to iterate them

• How to focus on your key-converting demographics

• What to measure, and how to measure it

• Using in-house talent to manage your social presence

• Strengths and weaknesses of major social platforms for hospitality businesses

Instructor: Brendan McGuigan is a marketing consultant who has worked with businesses on web strategy for 23 years and social media marketing for 10 years. He works with mid- to large-sized hospitality businesses in Mendocino County, Sonoma County, Napa County, and San Francisco.

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Women Mendopreneurs Empowerment Night - February
Feb
15
6:00 PM18:00

Women Mendopreneurs Empowerment Night - February

The Mendocino Women’s Business Center at West Business Development Center is pleased to announce the February 2019 monthly empowerment gathering at a woman owned business located in Ukiah on Friday February 15th!  Join us to connect, collaborate, learn, and gratefully enjoy the bounty of local Mendo food and beverages.

Join us on Friday February 15th  for the monthly Women's "Mendopreneurs" Empowerment Night at Ukiah Valley Networking Agency.  Come and meet the awesome and amazing Maureen "Mo" Mulheren, local successful Independent Insurance Agent, Ukiah City Council Member, and the  Executive Director of Ukiah Valley Networking Agency. as well as other great local entrepreneurs and small business owners in our community. Join us and enjoy! 

*Everyone is Welcome!

Maureen "Mo" Mulheren ~ An amazing local woman in business success story, Maureen "Mo" Mulheren is a Ukiah native, the mother of two wonderful daughters, a business owner and a self-employed Independent Insurance Agent. In November 2018 she was re-elected to the Ukiah City Council. "the City Council needs people connected to the community....I am the council member that knows how the community at large feels about the issues and has the back bone to voice their opinion and not just be a wall flower."

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eCommerce Strategies for Small Businesses
Feb
14
1:00 PM13:00

eCommerce Strategies for Small Businesses

  • West Business Development Center (map)
  • Google Calendar ICS

Cost
$30 General Admission
$25 for Women In Business and Chamber members
$20 West Center clients

Don’t miss out on generating more revenue, get your products and services online, now. Join us with eCommerce expert, Veronika Monell, owner of JumpStartNOW, showing you the power of eCommerce. Her superpower is strategizing with business owners. She will share her expertise to identify opportunities and help you learn how to sell and market your products online in today’s fast-paced digital world.

The topics covered will include:

  • Why is eCommerce an opportunity

  • What you should consider before you start

  • What is your eCommerce strategy

  • How to Identify your ideal customers

  • How to develop your online store

  • Managing your store including analytics

  • What to consider when selling on Amazon

  • Build an online marketing strategy

Instructor
Veronika Monell is the owner of JumpStartNOW, a local Sacramento consulting and online marketing agency. She has helped hundreds of businesses navigate the ever changing marketing and business dynamics of today’s fast-paced world. She strategically put the pieces for her clients’ businesses together to create a clear picture. Veronika helps her clients get to the first or the next million.

She serves as chair of this year’s Sacramento Metro Chamber Ambassador Committee and was awarded the Ambassador of the Year 2017. JumpStartNOW has been recognized as a small business with inclusive employment practices for people with disabilities by the Northern California Business Advisory Council.

https://www.linkedin.com/in/veronikamonell and www.jumpstart-now.com.

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Learn the Business Basics to Turn Your Ideas into Action
Feb
6
6:00 PM18:00

Learn the Business Basics to Turn Your Ideas into Action

  • West Business Development Center (map)
  • Google Calendar ICS

Cost
$30 General Admission
$25 Women in Business or Chamber members
Free – West Center clients

At West Business Development Center we know that starting and running your own business is not an easy task. It takes resilience, flexibility, perseverance, and education. Yet for most entrepreneurs, running their own business provides them with the independent ability to put their ideas into action, experience the freedom to choose their own path, and to build community and sustainability.

This engaging and informative workshop provides you with start-up guidance, and a general overview of elements to consider when starting and owning a business. Topics Include: Business Licensing Requirements • Business Taxes • Legal Form of Organization • Components of a Business Plan • Financial Readiness • Business Loans • Marketing Messages • Target Markets • Technology Tools for Business Productivity

To become a West Business Development Center Client go to "Get Started", and an adviser will contact you to schedule a meeting.


Instructor

Stephen “SteveO” O’Mara has been helping folks start and grow their businesses since 1995. Working in Mendocino, Sonoma, Lake and Sacramento Counties SteveO has advised entrepreneurs from all over the world. A business advisor, a professor and investor, SteveO says, “Business startup is simple. I explain it simply and share the lessons taught me by entrepreneurs like you. So, tell me - what is your ‘Big Idea?’ ”

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Human Resources? What Small Business Owners Need to Know Today
Dec
11
6:00 PM18:00

Human Resources? What Small Business Owners Need to Know Today

  • West Business Development Center (map)
  • Google Calendar ICS

Cost
$30 General Admission
$25 for Chamber or Women in Business Members

As a small business owner, it’s hard to know with certainty all of the Human Resources regulations that exist and which ones apply to your company, and even more, how to comply with them!

At this great new Human Resources workshop for small business, you will learn the best practices in job descriptions, employee handbooks, pay classifications, and understand the compliance requirements and all the necessary employment paperwork, from new hire to termination. After attending this workshop you will understand the record-keeping requirements that you must comply with as a small business owner as well as the areas of compliance you must maintain and how to do so to best protect your business and your employees.

You'll learn how to navigate through sticky employee / employer situations; performance issues, leaves of absence, how to help employees transition out of your organization, how to handle compensation, references, unemployment, workplace injuries and much, much more.

If you're like most small business owners, there isn't room in your budget to hire a human resources person, much less a consultant. This workshop outlines the basic compliance issues that small businesses need to know today to continue operating without fear of non-compliance, bad morale, fines, or even costly lawsuits.

Instructor
Lisa McCormack has spent over thirty years as an HR practitioner and leader. Much of her experience has been in high technology, working with small companies undergoing rapid growth and change. Lisa has worked with highly successful companies and numerous venture-backed start-ups, resulting in her pragmatic approach to problem-solving and conflict resolution, which produces practical solutions and effective results. Lisa lives and works on the Mendocino coast and owns Affogato Human Resources, an HR consulting firm based out of San Jose, CA.

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Understand How Changes in Minimum Wage Law Will Impact Your Business
Nov
28
6:00 PM18:00

Understand How Changes in Minimum Wage Law Will Impact Your Business

  • West Business Development Center (map)
  • Google Calendar ICS

California's minimum wage law increases each year until it reaches $15 per hour in 2024.

The annual increase in minimum wage needs to be the catalyst for you to take a hard look at your business model. When minimum wage increases, the price of doing business increases in every area. As a small business owner you should be doing a quarterly review of your pricing structure and focusing on a few increases within the year instead of waiting too long and getting hit with larger price increases that will massively impact your bottom line and operating budget.

All California small businesses will feel the impact from these wage increases; from price increases from their vendors, rising insurance costs, and the general cost of doing business in the State.  Attend this workshop to be informed and prepared to deal with these changes, determine strategy and feasibility options for your business by making smarter and more strategic decisions based on increasing efficiency and productivity. Small business owners need to strategize by providing better employee training and retention to streamline your workforce and keep those great employees that make your business great.

The workshop is offered by the West Business Development Center in partnership with the Greater Ukiah Chamber of Commerce.

INSTRUCTOR: Steve Lamb has worked with West Business Development Center clients since 2012.  Steve brings over 20 years of experience in management and operations in the telecommunications industry and has owned his own company, the Interview Team. Steve’s particular areas of expertise include strategic and tactical planning, budgeting and financial analysis, project development and management. Steve says that one of his favorite things about working with West Company clients is “suggesting clients look at a particular issue from a perspective which is different from any they previously considered. This is the advantage of the clarity and non-emotional analysis of being on the outside looking in.


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Learn the Business Basics to Turn Your Ideas into Action
Nov
27
6:00 PM18:00

Learn the Business Basics to Turn Your Ideas into Action

  • West Business Development Center (map)
  • Google Calendar ICS

Cost
Free for West Company Clients
$25 General Admission
$20 Chamber or Women in Business Network Member

Owning a business is not an easy task. It take perseverance, resilience and flexibility. Some days you may feel you are challenged beyond your capacity. But for the vast majority of entrepreneurs owning their business provides them with the ability to put their ideas into action, build community and gives them the freedom to choose their own path.

This workshop will provide you with start-up guidance, and a general overview of elements to consider when starting and owning a business. Topics Include: Business Licensing Requirements • Business Taxes • Legal Form of Organization • Components of a Business Plan • Financial Readiness • Business Loans • Marketing Messages • Target Markets • Technology Tools for Business Productivity

Instructor
Stephen “SteveO” O’Mara has been helping folks start and grow their businesses since 1995. Working in Mendocino, Sonoma, Lake and Sacramento Counties SteveO has advised entrepreneurs from all over the world. A business advisor, a professor and investor, SteveO says, “Business startup is simple. I explain it simply and share the lessons taught me by entrepreneurs like you. So, tell me - what is your ‘Big Idea?’ ”

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Independent Contractor? Employee? Business Owners Need to Know
Nov
1
6:00 PM18:00

Independent Contractor? Employee? Business Owners Need to Know

  • The Community Foundation of Mendocino County (map)
  • Google Calendar ICS

Cost
$30 General Admission | $25.00 Women in Business Members
$10 Nonprofit Partners | Free to Chamber Members

Attend this very timely and important workshop designed to protect local small business owners to ensure the correct and compliant worker classification. Sponsored by West Company, the Greater Ukiah Chamber of Commerce, and the Community Foundation of Mendocino County, this workshop will provide the very necessary information on classification of your workers as employees vs independent contractors.

Like most small business owners, you probably aren't too confident that you're correctly classifying workers as independent contractors versus employees, especially But misclassifying your workers can result in serious fines and penalties that will significantly hurt your business - at both the federal and state level, a small business owner can be required to pay years in back taxes, pay back wages, retroactive insurance premiums, many other penalites as well as there being the real risk of potential lawsuits. The bottom line is that to protect yourself as an employer you must take this issue seriously and understand the correct way to classify your workers.

In April of this year, the Supreme Court of California established new rules for determining whether a worker is an independent contractor or an employee for purposes of California’s Industrial Welfare Commission (IWC) Wage Orders. The Wage Orders set forth California’s requirements for minimum wage, overtime pay, record keeping, and meal and rest periods, among other wage and hour obligation.

Several tests are used by various government agencies for classifying workers, but before we look at the tests, let’s take a closer look at the definition of an independent contractor.

The tests for independent contractors include several factors, and it’s important to note that there is no single deciding factor—all factors must be considered in the full context of a particular case.

So the new rules surrounding worker classification are complicated, making it extremely important to get it right to avoid penalties and lawsuits.

This workshop will educate you on the new A, B, C test and ensure you are correctly classifying your workers and protecting your company and assets.

Instructor
Lisa McCormack has spent over thirty years as an HR practitioner and leader. Much of her experience has been in high technology, working with small companies undergoing rapid growth and change. Lisa has worked with highly successful companies and numerous venture-backed start-ups, resulting in her pragmatic approach to problem-solving and conflict resolution, which produces practical solutions and effective results. Lisa lives and works on the Mendocino coast and owns Affogato Human Resources, an HR consulting firm based out of San Jose, CA.

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Learn to Use Social Media to Build Your Online Business
Oct
19
4:00 PM16:00

Learn to Use Social Media to Build Your Online Business

Cost
$30 General Admission
$25 for Chamber or Women in Business Members

Learn to Use Social Media to Build Your Small Business to Build & Maintain A Valuable Online Presence.

Building a website and social media presence for your business will do nothing if it is not strategically maintained. Social Media requires constant attention, the number of posts and content changes to be effective and competitive in the online space will depend upon your followers and business type as well as a delicate marriage between your online storefront and your in-house or brick and mortar business.

Through easy, hands-on activities promoting self-learning about what makes engaging and great digital content participants will learn how to maintain, not simply to build, a strong and effective social media persona for your business brand. You will have the opportunity to engage in content development branding, and mock online business activities to identify your own strategies; and we will discuss important ratios, as well as the space where online and physical presence meet.

You will learn:

  • What makes good digital content in social media and your website

  • How to effectively brand your online presenceWhat real-time systems are connected to online business

  • The requirements & realities of maintaining your online presence well

  • How to begin to develop your online marketing strategies

  • How to integrate online marketing activity with real-time business

  • Best practices and etiquette for online customer service

Instructor
Alyson Bailey is the owner of Edify, a local business consulting service. She is also a reporter for the Willits Weekly. Alyson specializing in online content development, social media management, ecommerce marketing and strategic and change management development. Alyson is committed to supporting and educating our local small business owners about all the possibilities that a strategic and learning focused approach to marketing will benefit our community and the growth of our local economy.

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Marketing Matters! Learn Low Cost, No Cost Marketing Strategies
Sep
27
6:00 PM18:00

Marketing Matters! Learn Low Cost, No Cost Marketing Strategies

  • West Business Development Center (map)
  • Google Calendar ICS

Cost
$30 General Admission
$25 for Chamber or Women in Business Members

Marketing Matters! The success of a small business depends on the business owner’s abilitiy to market their products and services effectively. You may have a great product and amazing service, but if people don’t know your business exists, you are not going to have any sales. Successful marketing keeps your small business afloat. By learning and implementing all available no cost and low cost marketing tools, methods and techniques, you will grow your business.

This marketing workshop will teach you how to best utilize and tailor these methods to your business model, to retain current customers, and acquire new ones. Implementation of these creative, no-cost, low-cost marketing tips and tricks will increase your sales, grow your business, expand the reach of your brand, and improve business connectivity.

You will learn the simple steps necessary to improve the visibility of your business in the local and the online marketplace. Practical physical and online tools, methods, and use will be explained and discussed. You will be encouraged to engage in interactive engagement with others to establish new business connections that help generate mutual growth while improving customer/client interaction.

In this workshop you will learn:

  • How to use, improve and control your online business presence.

  • Great no cost and low cost marketing methods and how to implement them immediately.

  • How to engage and network with other businesses in our community to establish mutually beneficial marketing techniques and drive sales growth.

Instructor
Baqi Kopelman has a wide and varied background in marketing and advertising. He has created, produced, scripted and directed over 800 unique medical, real estate and other professional commercials for national campaigns for healthcare and business marketing companies. Baqi additionally produces high level photography for companies and individuals through his own photography business based on the Mendocino Coast.

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Turning Ideas into Action — Business Basics
Sep
19
6:00 PM18:00

Turning Ideas into Action — Business Basics

  • West Business Development Center Ukiah office (map)
  • Google Calendar ICS

Cost
Free for West Company Clients
$25 for Non West Company Clients

Owning a business is not an easy task. It take perseverance, resilience and flexibility. Some days you may feel you are challenged beyond your capacity. But for the vast majority of entrepreneurs owning their business provides them with the ability to put their ideas into action, build community and gives them the freedom to choose their own path.

This workshop will provide you with start-up guidance, and a general overview of elements to consider when starting and owning a business. Topics Include: Business Licensing Requirements • Business Taxes • Legal Form of Organization • Components of a Business Plan • Financial Readiness • Business Loans • Marketing Messages • Target Markets • Technology Tools for Business Productivity

Instructor
Stephen “SteveO” O’Mara has been helping folks start and grow their businesses since 1995. Working in Mendocino, Sonoma, Lake and Sacramento Counties SteveO has advised entrepreneurs from all over the world. A business advisor, a professor and investor, SteveO says, “Business startup is simple. I explain it simply and share the lessons taught me by entrepreneurs like you. So, tell me - what is your ‘Big Idea?’ ”

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Profit Mastery Workshop - 6 Sessions
Sep
19
12:00 PM12:00

Profit Mastery Workshop - 6 Sessions

  • West Business Development Center Ukiah office (map)
  • Google Calendar ICS

First Session is FREE
Cost: $500
Chamber/WIBN: $400

For many business owners driving financial performance in their business is their Achilles heel. West Company has been successfully proving business owners, key managers with information and tools that can move them from Profit Mystery to Profit Mastery.

Profit Mastery combines humor and plain English with real-world experience to give business owners and advisors the skills and tools they need to drive immediate improved financial performance. Profit Mastery consists of 16 hours of hands-on classroom activities and presentation designed for the highest comprehension and retention.

In this workshop you will determine and evaluate the current financial position of a case study business utilizing industry benchmarks and formulas. Using the Road Map, you will gain the tools to chart a course for the future of your business. You will leave with a process to assess the performance of your business and a strategy to implement change.

Six week series, Wednesdays, September 19th to October 24th, 2018

  • September 19th is a FREE introductory session lunch event at the Stans Maple Cafe, Ukiah

  • Wednesday, September 19th, 2018 @ 12pm-1:30pm (Intro - 1)

  • Wednesday, September 26th, 2018 @ 5pm-8pm (Session 2a)

  • Wednesday, October 3rd, 2018 @ 5pm-8pm (Session 2b)

  • Wednesday, October 10th, 2018 @ 5pm-8pm (Session 3)

  • Wednesday, October 17th, @ 5pm-8pm (Session 4)

  • Wednesday, October 24th, @ 5pm-8pm (Session 5 & 6)

Over the 6 weeks Profit Mastery will show you how to:

  • Manage your cash flow, make better financial decisions, and develop a plan to grow your business!

  • Identify causes of financial distress and how to cure them.

  • Use specific tools you can apply immediately to improve the financial health of your business.

ATTENTION CPA: This course provides you with 16 hours of CE

Each participant recieves a resource workbook containing all of the worksheets for the course so they may complete the same financial review and analysis as demonstrated in the case studies.

How to sign up: pre-register online for full course or sign-up at the luncheon session on July 18th and register at that time.

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Small Business Marketing Matters! Learn Low Cost, No Cost Marketing Strategies
Aug
29
6:00 PM18:00

Small Business Marketing Matters! Learn Low Cost, No Cost Marketing Strategies

  • West Business Development Center Ukiah office (map)
  • Google Calendar ICS

Marketing Matters! The success of a small business depends on the business owner’s abilitiy to market their products and services effectively. You may have a great product and amazing service, but if people don’t know your business exists, you are not going to have any sales. Successful marketing keeps your small business afloat.

In a marketplace is dominated by smart phones, digital platforms social media, and analytics, small business owners must stay competitive to survive. By learning and implementing all available no cost and low cost marketing tools, methods and techniques, you will grow your business.

This marketing workshop will teach you how to best utilize and tailor these methods to your business model, to retain current customers, and acquire new ones. Implementation of these creative, no-cost, low-cost marketing tips and tricks will increase your sales, grow your business, expand the reach of your brand, and improve business connectivity.

You will learn the simple steps necessary to improve the visibility of your business in the local and the online marketplace. Practical physical and online tools, methods, and use will be explained and discussed. You will be encouraged to engage in interactive engagement with others to establish new business connections that help generate mutual growth while improving customer/client interaction.

In this workshop you will learn:

  • How to use, improve and control your online business presence
  • No cost and low cost marketing methods and how to use them
  • How to engage and network with other businesses to establish mutually beneficial marketing techniques and drive sales growth

Instructor
Baqi Kopelman has a wide and varied background in marketing and advertising. He has created, produced, scripted and directed over 800 unique medical, real estate and other professional commercials for national campaigns for healthcare and business marketing companies. These commercials feature the individual doctors as the star of each 30 second spot. Additionally, Baqi produces high level photography for companies and individuals through his own photography business.

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Building an Online Storefront with the Etsy Platform
Aug
9
6:00 PM18:00

Building an Online Storefront with the Etsy Platform

  • West Business Development Center Ukiah Office (map)
  • Google Calendar ICS

2 day Hands-on Workshop
Thursday, August 2, 2018 6pm – 7:30pm
Thursday, August 9, 2018 6pm – 7:30pm

With customers everywhere embracing the convenience of shopping from their computer or smartphone, it’s time to think about your own e-commerce strategy. Etsy is a tremendous tool for artisan, studio artists, designers, or craft suppliers to market and sell their work.

This 2 day hands-on workshop will give you insights into how to create an online storefront that gets attention and sales. Students will receive homework and share their work during class

What you will learn in this workshop:

  • Understand the value of an online storefront
  • How to get started setting up your online store
  • Creating a lightbox to photograph your work
  • How to write content to attract audiences
  • Creating effective keywords to drive traffic

Instructor
Rachael Victoria Adams is the owner of Caspar Curiosities, an art gallery and boutique in the rural village of Caspar, California. She has been selling art and antiques online since 1996 and e-commerce is a crucial aspect of the success of her business. She currently has three thriving e-commerce shops on both Etsy and EBay representing her physical store in Caspar. Rachael has mastered the ins and outs of these internet platforms as well as adapted and grown with the progression of their technology.

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