Reopening & Recovery: Marketing

After weeks of social distancing and sheltering in place, people are eager to get “back to normal,” but what does normal look like in the context of a pandemic? In a world where your target market’s main focus is safety, how does your brand measure up? Customer habits are changing, and marketing and branding practices will have to keep up. Whether or not you’re planning to reopen soon, the time to start planning your post-COVID-19 marketing strategy is now.