Fundamentals of PR: How to Reach a Million People Without Spending a Million Dollars

PR is one of the oldest and most well-known forms of marketing, but is still an untapped strategy for most busy business owners.

The good news is, you don't need to hire a PR agency or expert to do some of the basics to get your business on the map. In this workshop, we'll outline the key tactics used by the top publicists and marketers that you can do yourself in a sustainable way that makes sense for your business. 

This session will cover:

• Basics of how PR works in 2025
• Different types of media outlets and how they typically work
• How to reach out to the press to pitch yourself
• Ways to create your own newsworthy moments