Meet the 2024 Startup Mendocino Participants

We welcome the entrepreneurs selected for this years startup Mendocino program. They will become part of the growing StartUp Mendocino peer-to-peer network which provides ongoing collaboration beyond the program’s timeline.

During the 19-week program participants will be introduced to new approaches in a series of five modules that address business and financial planning, successful branding and marketing, technology and best practices for e-commerce, time management, and how to pitch your business.

Alex Fields
Tour Mendocino

Stephanie Reynolds
Naturopath LLC
Redwood Valley

Jennie Bower
Golden Coast Florals
Little River

Erin Moynahan
Courageous Engagement

Mackenzie O’Donnell
Mendocino Magic

Mahkayla Raudio
Sip Wine Bar
Fort Bragg

Ona Rynearson
Happy Hermit Bakery
Fort Bragg

Rick Beal
Mendocino Baking Company LLC

Eric Langton
LG Electric

Heather Law
Law Artistry

Austin London
SUDZZZ Powerwashing

Courtney Bailey

Meet the Teaching Team

Rachel Clark
StartUp Mendocino Instructor

Rachel has been helping clients transform their business as a coach for 16 years using the tools and principles to help advance their goals. Her formal education in Marketing and Economics, and years of experience in Executive Recruiting has empowered her to work with clients who are ready to boost their leadership and business growth.

Mike Sholin
Cohort Leader

As a successful business owner and West Center Director, Mike brings real world rural business insights to his cohort. His sales, management, and advisory background aim to empower small ventures. Holding a BA from UC Berkeley and an MBA from St. Mary’s College, he’s poised to lift our StartUp Mendocino businesses to new heights.

Lisa McCormack
Cohort Leader

Lisa leverages 30+ years in HR leadership to simplify complexities for small businesses. Her tenure at Intel and startups fosters pragmatic solutions. Co-founding Affogato HR Consulting, she’s adept at relationship-building and conflict resolution. Lisa holds a bachelor’s in industrial and organizational psychology and SPHR certification.

Julia Siderakis

Julia Siderakis
Cohort Leader

With nearly four decades in the culinary field and three as a restaurateur, Julia is a seasoned expert. She advises businesses, teaches business classes at Mendocino College, and collaborates for Mendocino County’s economic growth. Her involvement in community boards and business expansion underscores her commitment to local success.