Women make up 40% of new entrepreneurs and business startups in the United States. They choose entrepreneurship for a variety of reasons:
Women are still the primary caregivers for children and elders so having the ability to set their own schedules gives women the flexibility they need to balance work and home.
Gender parity for promotions in the workplace is still a work in progress. Women business owners can charge what they are worth. The gender pay gap is real and women earn about 80% of what their male counterparts do. Being their own boss gives women autonomy over their pay. Being an entrepreneur levels the playing field. Women can advance their careers more quickly when they’re the boss.
Women entrepreneurs can control their own professional destiny. The pandemic highlighted the fragility of the working world. Women who thought they were in a steady safe job suddenly found themselves on unemployment and dealing with home-schooling kids. Working for yourself means you are in the driver’s seat.
We are thrilled to profile the Women’s Business Center of Mendocino County, California, which has been successfully helping entrepreneurs achieve their dreams for over 35 years. The video was created as part of the 35th anniversary of the Small Business Administration’s Office of Women’s Business Ownership on March 28, 2023.
Covid-19 Impact on Women-Owned Businesses
Collaborating entities at the federal, state and local organization level have released a California state report conveying a picture of impact the COVID-19 pandemic is having on women business owners. The study shares how the issue of women’s participation in the workplace is critical to every community’s economic success, but systemic inequity prevents women entrepreneurs from fully contributing.
Testa Vineyards: Maria Martinson’s Journey
Testa Vineyards has a long and hallowed history as part of the fabric of Mendocino County. Established in 1912 by Gaetona and Maria Testa, the vineyard had been growing grapes for other wineries for years but now boasts its own winemaking operations and vintages, a three-bedroom farmhouse rental, another vacation home, wine club, and wedding venue.
We are Part of Something Bigger
The Mendocino WBC is proud to be part of the California WBC network, which is sponsored by the Small Business Administration. The 16 Women’s Business Centers around the state work in collaboration to leverage their expertise and resources to assist women and men in igniting their dream of business ownership. Together we build resilient communities and grow stable economies.
Making connections is what we’re all about. Check our list of local and regional women’s organizations, which are ideal for networking.
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