Description
If you’re an artist, you have a business. We want you and your art business to thrive.
In this workshop, artists across the disciplinary spectrum will meet over six weeks to identify our values, strengths, and goals and translate that into a healthy business model. This workshop is ideal for the emerging or established artist or cultural producer who is ready to level-up, make a better living, pay off debt, or pursue new income streams.
This training is a cohort learning model – participants are not anonymous watchers (think peer to peer learning and breakout rooms.) The relationships you build are an important part of the experience. Only 20 seats available – first come, first serve!
Tuition: $75 for the 6-part, 12 hr series.
Session Schedule:
- 3/14/2024 Thursday, 10 am – 12 pm
- 3/21/2024 Thursday, 10 am – 12 pm
- 3/28/2024 Thursday, 10 am – 12 pm
- 4/4/2024 Thursday, 10 am – 12 pm
- 4/11/2024 Thursday, 10 am – 12 pm
- 4/18/2024 Thursday, 10 am – 12 pm
Participants will:
- Identify and affirm core values, mission & goals.
- Gain confidence & skills in the business side of their art practice.
- Clarify & articulate their business model.
- Assess personal strengths & available opportunities.
- Create structures to meet business goals.
- Receive peer feedback & insights from a leading art business professional.
- Share knowledge & build supportive relationships with other artists.
Lead Presenter: ALLISON WYPER is an artist, consultant, and arts entrepreneur with 20 years of experience providing administrative, marketing, and production support for individuals and organizations. I specialize in thoughtful professional development program design, one-on-one coaching, marketing and communications, intuitive website design, and economical administrative systems.
_____________________________________________________________________________________________________________________________________
Session Descriptions
3/21/24 Thursday 10-12
SESSION 2 : Understanding Your Customers, Delivering Your Value
Understanding your customers and the needs you fulfill.
- Who are Your People
- Pains/Gains Empathy Map
Using the Business Model Canvas to envision your art business as a system that delivers your mission to the people who need and value it
- Writing Your Value Proposition
- Your Customer Relationships & Channels
3/28/24 Thursday 10-12
SESSION 3 : Marketing = connecting your people with what you do.
Using your core values, business goals, and customer understanding for more meaningful branding and promotion.
- 30-second pitch with feedback
- Marketing strategy
4/4/24 Thursday 10-12
SESSION 4 : What do you need to earn to thrive?
Personal expenses & cost setting. Understanding systemic precarity in the art world, and what we can do to thrive as a community.
- Your personal financial goals
- Setting your hour/day/week rates
Money Management & Taxes, guest speaker: AMY SMITH is a dance and theater artist, educator, and facilitator. She works to dismantle oppressive structures through financial well-being workshops, tax preparation, consulting with arts organizations, co-facilitating anti-racism sessions, and as a dance and theater educator. She holds a BA from Wesleyan University and wrote the money management chapter of The Business of Art: An Artist’s Guide to Profitable Self-Employment,.
4/11/24 Thursday 10-12
SESSION 5 Where is the $ coming from?
Earned, contributed, and hybrid income strategies.
- Revenue pie chart & potential revenue streams
- Pricing strategy
- Pricing Your Art, guest speaker: JEREMIAH OLAYINKA OJO is the Founder and Managing Director of Ilèkùn Wa, an art business advisory firm facilitating & cultivating opportunities for visual artists of African descent. Jeremiah is a renowned arts and culture management consultant, working internationally in artist development, gallery management, and art fair operations, and is also the Founder of Creative Milieu, LLC, a creative professional development enterprise that sources, trains and connects creatives through an integrated online-learning and staffing agency for the Creative Economy.
4/18/24 Thursday 10-12
SESSION 6 The Art of the Pitch
- What is your business? What do you make/do/sell?
- Who is your Customer/Audience, and what is your Value Proposition?
- How do you connect with your audience? What are your Marketing Channels?
- What Income Streams will keep you going and help you thrive?
- What are 1-2 next steps that you will take in the next 4 weeks to move your business forward?
