Using Local Marketing to Foster Brand Loyalty

The aim of locale marketing, also known as location-based marketing, is to increase brand visibility, engagement, and sales within a particular region or community. This marketing approach recognizes that consumer preferences, behaviors, and needs can vary significantly based on their location. By implementing locale marketing strategies, businesses can establish a stronger connection with their local customers, foster brand loyalty, and gain a competitive advantage over larger, non-local competitors. It's especially beneficial for businesses with physical stores or those targeting specific regional markets.

Strategies we will explore during the webinar include:

  • Creating content that is relevant to the local audience.
  • Participating in local events, sponsoring community initiatives, and supporting local charities or causes.
  • In-Store Promotions or special offers.
  • Collaborating with other local businesses or influencers.
  • Engaging with the local community on social media platforms.
  • Encouraging satisfied customers to leave positive reviews.


Lani Lott is an experienced marketing and promotional consultant with over two decades of experience. As President of L. L. Consulting, she has provided advising and training services in collaboration with a diverse range of agencies. Her expertise extends to areas such as e-commerce, virtual networking, digital marketing, social media management, business planning, market research, customer service, hospitality, retail management, and assessing capital and funding needs. Lani brings a deep understanding of marketing strategies, digital technologies, and business development to her webinars. Attendees can expect to gain valuable insights, practical strategies, and actionable advice to thrive in today's marketing landscape.

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