Description:
Tuition: $75 for 10 hours (5 sessions) of instruction to residents outside of Mendocino, Lake and Sonoma Counties. Spaces are limited! Registration will close at 12:00 PM on Friday, August 29th.
With DYI website builders like Squarespace, it’s easier than ever to control your online presence––but just because you don’t need fancy design apps or coding skills doesn’t mean that the task of designing a website can’t be overwhelming. This 5-part online workshop will get you organized and feeling confident creating a new Squarespace website for your project or business. You’ll receive a VIP tour of the Squarespace backend and get valuable tips to help save your time and sanity. As part of a small cohort of creatives and small business owners, you’ll have the opportunity to ask questions and troubleshoot issues in real time, and receive feedback from real people who are learning alongside you.
We’ll discuss:
– the importance of clarifying the purpose of your site and its intended audience;
– organizing and preparing your visual and written content;
– how to work with (but not limit yourself to) professionally designed templates;
– how to clarify your brand through visual elements and written voice;
– the pros and cons of Squarespace’s many add-on features, including e-commerce, Acuity scheduling, email newsletters, and client invoicing.
Upon registration, you will receive a pre-workshop task list to help you hit the ground running!
Tuition: $75 for 10 hours (5 sessions) of instruction to residents outside of Mendocino, Lake and Sonoma Counties.
Time commitment: Expect to spend 2 hours/week in class and each week, you will be given an assignment to help move you toward launching your site, keeping you on track and accountable.
Program Outline:
Session #1 – September 2
What do you want your website to do for you? Organizing your page outline & CTAs. Clarifying your brand and website goals.
Your homework: assemble page content; format images; upload videos to Vimeo or YouTube.
Session #2 – September 9
Start your Squarespace site. Orientation. Types of pages. Create page architecture. Uploading assets to the library.
Your homework: start building your pages.
Session #3 – September 16
Styling & design. Clarifying your brand. Progress check-in and troubleshooting.
Your homework: continue to build out your site.
Session #4 – September 23
Expanding your site with Squarespace add-ons: e-commerce, Acuity scheduling, invoicing, email marketing, etc. Progress check-in and troubleshooting.
Session #5 – September 30
Final steps before launch. How to register or transfer your domain. SEO tools and best practices. Feedback from the group. Troubleshooting. Launch your site and celebrate!
Lead Presenter:
Allison Wyper has been designing Squarespace websites and coaching artists and creatives on how to present their work online since 2014. She is a Squarespace Gold Circle member who has worked with small business owners, theater makers, choreographers, visual artists, filmmakers, fashion and interior designers, writers, academics, healers, composers, anthropologists, and more. She leads quarterly small group coaching cohorts through the process of creating a Squarespace website from scratch. A performing artist by training, she came to this work self-taught, gradually growing her skills and knowledge alongside her clients. She founded her company, Rhizomatic Arts, to help artists work independently, not alone. Learn more at http://rhizomaticarts.com.
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