Description:
In this practical one-hour webinar, restaurant owners and food business operators in Sonoma and Mendocino Counties will learn how to identify the real reasons their business may be struggling and what actions they can take right away to stay open and stabilize operations. The session will cover how to rethink menu strategy, improve marketing, respond to lower customer traffic, manage rising operating costs, and make better decisions using the numbers that truly matter. By the end of the webinar, participants will leave with a clear action plan to assess weaknesses, prioritize changes, and take the next steps toward a stronger and more sustainable restaurant business.
General Objective
Participants will leave with a practical 30-day plan to identify the main risks affecting their business, strengthen profitability, and make smarter decisions about menu, marketing, operations, and customer retention. They will also have the opportunity to receive 1:1 advising.
Specific Topics
How to identify the most common reasons restaurants are struggling in 2026.
How to determine whether the real problem is low traffic, weak pricing, labor costs, food costs, or menu performance.
How to redesign the menu to improve profitability and simplify operations.
How to create low-cost marketing strategies that attract repeat customers and increase sales.
How to evaluate whether your current offerings, products, and operating hours are still working.
What numbers every restaurant owner should review weekly to stay ahead of cash flow problems.
What You Will Learn
How to recognize the key warning signs affecting your restaurant’s stability.
What immediate changes you can make to your menu, pricing, and operations to protect profitability.
How to respond strategically to a decline in customer traffic and rising operating costs.
What practical actions you can take over the next 30 days to stabilize your business and avoid closure.
What indicators to review regularly to make better financial and operational decisions.
Presenter:
Julia Siderakis, a seasoned business owner of 27 years, integrated services and offerings to serve both local and global customers. She prioritized adapting to changing demographics, trends, and evolving business needs in the 21st century, aligning them with her company’s original mission and values. Julia values customers as guides, fostering successful business relationships, and is committed to local community partnership and business responsibility. Julia continues to support local businesses in startups, revitalization, partnerships, downsizing, and diversification. As a business owner, partner, and advisor, she strives to help small business entrepreneurs achieve their dreams.
