Leveraging Facebook for Sales: Part 1, Ad Campaigns and Boosting

No matter what type of business you have, promoting your products and services to drive sales should always be one of your top priorities.  However, many businesses find that traditional advertising can be expensive and not always reach their target audience.  As a result, many businesses and organizations have turned to social media as a viable marketing option to advertise and have found Facebook advertising to be an affordable approach to drive sales, connect with current and potential customers and build brand awareness.