Leveraging Meta Suite: Enhance Your Social Media Marketing


"Meta" is the parent company of Facebook, which includes various platforms like Facebook, Instagram, WhatsApp, and more.  Learning how to use Meta Suite, specifically for Facebook and Instagram features, involves understanding how these two platforms are interconnected and how you can leverage their combined capabilities to enhance your social media marketing and engagement. 

Key points we will explore over the hour include:

  • How to leverage Meta's advertising tools to allow you to run ads across Facebook and Instagram simultaneously helping to maximize your reach and impact.

  • Using the scheduling feature to plan your posts and videos across all platforms and how the planner feature can ensure you are sharing among the Facebook Groups you have joined.

  • Understanding how to effectively store relevant hashtags and search for new ones to post on both platforms thus increasing the visibility of your content. 

  • Instagram and Facebook have e-commerce features, such as Instagram Shopping and Facebook Shops, which allow you to showcase and sell products directly on the platforms. Utilize these features through Meta Suite to enhance your online sales.


Lani Lott is an experienced marketing and promotional consultant with over two decades of experience. As President of L. L. Consulting, she has provided advising and training services in collaboration with a diverse range of agencies. Her expertise extends to areas such as e-commerce, virtual networking, digital marketing, social media management, business planning, market research, customer service, hospitality, retail management, and assessing capital and funding needs. Lani brings a deep understanding of marketing strategies, digital technologies, and business development to her webinars. Attendees can expect to gain valuable insights, practical strategies, and actionable advice to thrive in today's marketing landscape.

social media strategy session with hands around table