Mastering Social Media Engagement


Social media platforms offer a unique opportunity to interact with customers, receive feedback, and foster a sense of community around a brand. In a social media marketing campaign, businesses can create and share content such as posts, images, videos, and stories that resonate with their target audience. By understanding their customers' preferences and behaviors, businesses can tailor their content and messaging to effectively communicate their value proposition and build relationships with potential and existing customers.

During this webinar we will share how to create your marketing  “avatar” or ideal customer, effectively using hashtags as key search features, and the three basic types of content that every business should strive to incorporate in their posting strategy to drive engagement. Social media can be a powerful and valuable marketing channel when utilized strategically and authentically to engage with the audience and drive business success.



Lani Lott is an experienced marketing and promotional consultant with over two decades of experience. As President of L. L. Consulting, she has provided advising and training services in collaboration with a diverse range of agencies. Her expertise extends to areas such as e-commerce, virtual networking, digital marketing, social media management, business planning, market research, customer service, hospitality, retail management, and assessing capital and funding needs. Lani brings a deep understanding of marketing strategies, digital technologies, and business development to her webinars. Attendees can expect to gain valuable insights, practical strategies, and actionable advice to thrive in today's marketing landscape.

hands at laptop with social media icons hovering above