Modern Marketing Strategies: Traditional and Digital


Balancing traditional marketing with digital strategies is a key aspect of creating a well-rounded and effective marketing approach. Each method has advantages and integrating both can help businesses achieve their marketing objectives more comprehensively.  The marketing landscape is constantly evolving so staying agile and being willing to adapt your strategies based on changing consumer behavior will support your niche in the marketplace. 

In this webinar, we will discuss:

  • the importance of ensuring your branding is consistent across all channels, whether traditional or digital.
  • how to leverage traditional channels such as print ads, billboards, direct mail, and TV/radio advertising
  • balancing your digital platforms to help you reach your audience and track your campaign performance. 

By striking the right balance between traditional and digital marketing strategies, businesses can create a holistic marketing approach that maximizes their reach, engagement, and overall marketing success.


Lani Lott is an experienced marketing and promotional consultant with over two decades of experience. As President of L. L. Consulting, she has provided advising and training services in collaboration with a diverse range of agencies. Her expertise extends to areas such as e-commerce, virtual networking, digital marketing, social media management, business planning, market research, customer service, hospitality, retail management, and assessing capital and funding needs. Lani brings a deep understanding of marketing strategies, digital technologies, and business development to her webinars. Attendees can expect to gain valuable insights, practical strategies, and actionable advice to thrive in today's marketing landscape.

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