Businesses that rely on a local customer base need to ensure that they’ll get found when people search with “near me” and/or specific locations. Local search engine optimization (SEO) is key, and setting up a Google Business Profile account is only part of the equation. In this webinar you’ll also find out how to determine your local SEO strategy, assess your online competitors to identify ranking opportunities, optimize your content (text, images, videos) with keyphrases that include location, and track your progress.
Marinela Miclea is owner and founder of Mendo Digital, an approved Shopify partner and digital marketing company specializing in search engine optimization (SEO), content writing, and social media optimization (SMO). Certified in digital marketing, SEO, and social media marketing, she has 20+ years of experience in marketing for high-tech enterprises. Marinela earned a Marketing Strategy certificate from Cornell University’s Johnson Graduate School of Management and a Bachelor of Arts degree in Sociology from UCLA. She serves as consultant advisor for the West Business Development Center and Lake County SBDC.