Take the first step to open or strengthen your daycare with solid foundations and access to new funding opportunities.
General Description
This intensive and practical 4-hour seminar will guide you through the legal, administrative, and management steps required to open or strengthen your childcare center. You will also learn marketing strategies to attract families, organizational techniques to manage staff and operations, and financial tools to access loans and grants.
Participants will also receive free, personalized professional advising to continue advancing in the creation or strengthening of their daycare.
Additionally, participants will learn about funding opportunities for the childcare sector, including a $10,000 grant available in September 2025.
General Objective
Provide Spanish-speaking entrepreneurs with practical, updated, and culturally relevant tools to create, formalize, and consolidate a successful, profitable, and sustainable daycare in Mendocino and Sonoma County.
Specific Objectives
• Understand and apply legal and licensing requirements to open and operate a daycare in California.
• Design a business plan with a clear structure and realistic projections.
• Develop local and digital marketing strategies to attract and retain families.
• Strengthen administrative, operational, and human resource management.
• Explore financing options, grants, and loans available for the sector.
What You Will Learn / Goals to Achieve
• How to obtain and maintain licenses and comply with state regulations.
• Strategies to attract families and differentiate your daycare in the community.
• Tools to organize daily operations and staff management.
• Concrete steps to apply for financing and grants, including the opportunity available in September 2025.
Seminar Agenda (4 hours)
Module 1 – Legality and Licensing in California
• Legal requirements, inspections, and parent contracts.
• Safety and hygiene standards.
Module 2 – Marketing and Family Engagement
• Emotional branding and community trust.
• Use of social media and Google Business.
• Local strategies to fill slots.
Module 3 – Management and Growth
• Staff and physical space organization.
• Innovation and service expansion.
• Self-care and entrepreneur well-being.
Module 4 – Finance and Sustainability
• Fee calculation and monthly budgeting.
• Basic income and expense control.
• Financing and grant opportunities.
Support Materials
• Checklist of legal requirements and licenses.
• Basic business plan template for daycare.
• Practical guide to digital and community marketing.
• Financial control sheet with sample monthly budgets.
Instructor
Elizabeth Peña is a results-oriented professional with extensive experience in business development, sales strategies, and revenue growth. She currently serves as Business Development Manager at The Financial Times, where she has driven significant revenue increases through strategic digital media sales and client acquisition in the financial and technology sectors.
With leadership roles at Demandforce, AURA, and UC Berkeley, Elizabeth has a proven track record in building high-performance teams, optimizing sales processes, and establishing strategic alliances. She holds an MBA in International Management and Development, along with certifications in big data and international economics, making her a versatile leader with a global perspective.
Reserve your spot now and start building the daycare you’ve always dreamed of!
More information: call (707) 278-8913, send a WhatsApp message to (707) 841-0152, or email valentina@westcenter.org.
