Crafting Your Business Identity: The Power of Branding

It doesn't matter if you are a business that offers a product or service, your customers want to know what makes you the one they want to do business with. Knowing our Why, What, and Who...We can create a brand that best represents our business and take our customers on our business journey. 

This webinar provides the insightful approach of finding our focus, learning about target audiences and competition, and developing our business personality and how it relates and contributes to our local businesses and our communities.  Once we determine these areas, the creativity is allowed to flow and grow with building our visual presence with designs and logos, and slogans that build upon our Why's, What's, and Who we want our business to be to all others of interest. Join us for this webinar to learn more about building your brand!

Presenter: 

Julia Siderakis, a seasoned business owner of 27 years, integrated services and offerings to serve both local and global customers. She prioritized adapting to changing demographics, trends, and evolving business needs in the 21st century, aligning them with her company's original mission and values. Julia values customers as guides, fostering successful business relationships, and is committed to local community partnership and business responsibility. Julia continues to support local businesses in startups, revitalization, partnerships, downsizing, and diversification. As a business owner, partner, and advisor, she strives to help small business entrepreneurs achieve their dreams.