The Words that Sell: Content Writing Basics

Date: Wednesday, July 6, 2022
Time: 12:00 PM - 1:00 PM
Location: Online Zoom Webinar
Cost: Free
Language: English Only
The Words that Sell: Content Writing Basics

Writing isn’t as daunting as you think. Whether you need help marketing your small business or simply crafting a bio, this webinar is for you. Amy Scharmann, a creative writer, editor, and teacher, will demonstrate how to communicate effectively without sacrificing personality. Word choice and sentence structure can help you build a loyal audience and make your brand approachable and memorable. Support your creativity with specific writing tools that will allow your content to reach and connect with more people.

At this webinar, you will learn how to:

  • Avoid common writing pitfalls
  • Be direct AND accessible
  • Attract an audience through language
  • Navigate writer’s block
  • Embrace creativity in business communications


Amy Scharmann received her MFA in creative writing from the University of Florida. Her work has appeared in Day One, Subtropics, TriQuartely, Tin House Online, among others. Originally from Kansas, Amy has lived in Mendocino County for the past three years with her two children. She will be teaching English at Fort Bragg High School this fall.

Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.