Human Resources? What Small Business Owners Need to Know Today
Nov
14
6:00 PM18:00

Human Resources? What Small Business Owners Need to Know Today

  • West Business Development Center (map)
  • Google Calendar ICS

Cost
$30 General Admission
$25 for Chamber or Women in Business Members

As a small business owner, it’s hard to know with certainty all of the Human Resources regulations that exist and which ones apply to your company, and even more, how to comply with them!

At this great new Human Resources workshop for small business, you will learn the best practices in job descriptions, employee handbooks, pay classifications, and understand the compliance requirements and all the necessary employment paperwork, from new hire to termination. After attending this workshop you will understand the record-keeping requirements that you must comply with as a small business owner as well as the areas of compliance you must maintain and how to do so to best protect your business and your employees.

You'll learn how to navigate through sticky employee / employer situations; performance issues, leaves of absence, how to help employees transition out of your organization, how to handle compensation, references, unemployment, workplace injuries and much, much more.

If you're like most small business owners, there isn't room in your budget to hire a human resources person, much less a consultant. This workshop outlines the basic compliance issues that small businesses need to know today to continue operating without fear of non-compliance, bad morale, fines, or even costly lawsuits.

Instructor
Lisa McCormack has spent over thirty years as an HR practitioner and leader. Much of her experience has been in high technology, working with small companies undergoing rapid growth and change. Lisa has worked with highly successful companies and numerous venture-backed start-ups, resulting in her pragmatic approach to problem-solving and conflict resolution, which produces practical solutions and effective results. Lisa lives and works on the Mendocino coast and owns Affogato Human Resources, an HR consulting firm based out of San Jose, CA.

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Learn the Business Basics to Turn Your Ideas into Action
Nov
15
6:00 PM18:00

Learn the Business Basics to Turn Your Ideas into Action

  • West Business Development Center (map)
  • Google Calendar ICS

Cost
Free for West Company Clients
$25 General Admission
$20 Chamber or Women in Business Network Member

Owning a business is not an easy task. It take perseverance, resilience and flexibility. Some days you may feel you are challenged beyond your capacity. But for the vast majority of entrepreneurs owning their business provides them with the ability to put their ideas into action, build community and gives them the freedom to choose their own path.

This workshop will provide you with start-up guidance, and a general overview of elements to consider when starting and owning a business. Topics Include: Business Licensing Requirements • Business Taxes • Legal Form of Organization • Components of a Business Plan • Financial Readiness • Business Loans • Marketing Messages • Target Markets • Technology Tools for Business Productivity

Instructor
Stephen “SteveO” O’Mara has been helping folks start and grow their businesses since 1995. Working in Mendocino, Sonoma, Lake and Sacramento Counties SteveO has advised entrepreneurs from all over the world. A business advisor, a professor and investor, SteveO says, “Business startup is simple. I explain it simply and share the lessons taught me by entrepreneurs like you. So, tell me - what is your ‘Big Idea?’ ”

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Learn the Business Basics to Turn Your Ideas into Action
Nov
27
6:00 PM18:00

Learn the Business Basics to Turn Your Ideas into Action

  • West Business Development Center (map)
  • Google Calendar ICS

Cost
Free for West Company Clients
$25 General Admission
$20 Chamber or Women in Business Network Member

Owning a business is not an easy task. It take perseverance, resilience and flexibility. Some days you may feel you are challenged beyond your capacity. But for the vast majority of entrepreneurs owning their business provides them with the ability to put their ideas into action, build community and gives them the freedom to choose their own path.

This workshop will provide you with start-up guidance, and a general overview of elements to consider when starting and owning a business. Topics Include: Business Licensing Requirements • Business Taxes • Legal Form of Organization • Components of a Business Plan • Financial Readiness • Business Loans • Marketing Messages • Target Markets • Technology Tools for Business Productivity

Instructor
Stephen “SteveO” O’Mara has been helping folks start and grow their businesses since 1995. Working in Mendocino, Sonoma, Lake and Sacramento Counties SteveO has advised entrepreneurs from all over the world. A business advisor, a professor and investor, SteveO says, “Business startup is simple. I explain it simply and share the lessons taught me by entrepreneurs like you. So, tell me - what is your ‘Big Idea?’ ”

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Learn to Use Business Basics to Turn Your Ideas into Action
Nov
28
6:00 PM18:00

Learn to Use Business Basics to Turn Your Ideas into Action

  • West Business Development Center (map)
  • Google Calendar ICS

Cost
Free for West Company Clients
$25 General Admission
$20 Chamber or Women in Business Network Member

Owning a business is not an easy task. It take perseverance, resilience and flexibility. Some days you may feel you are challenged beyond your capacity. But for the vast majority of entrepreneurs owning their business provides them with the ability to put their ideas into action, build community and gives them the freedom to choose their own path.

This workshop will provide you with start-up guidance, and a general overview of elements to consider when starting and owning a business. Topics Include: Business Licensing Requirements • Business Taxes • Legal Form of Organization • Components of a Business Plan • Financial Readiness • Business Loans • Marketing Messages • Target Markets • Technology Tools for Business Productivity

Instructor
Stephen “SteveO” O’Mara has been helping folks start and grow their businesses since 1995. Working in Mendocino, Sonoma, Lake and Sacramento Counties SteveO has advised entrepreneurs from all over the world. A business advisor, a professor and investor, SteveO says, “Business startup is simple. I explain it simply and share the lessons taught me by entrepreneurs like you. So, tell me - what is your ‘Big Idea?’ ”

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Understand How Changes in Minimum Wage Law Will Impact Your Business
Nov
28
6:00 PM18:00

Understand How Changes in Minimum Wage Law Will Impact Your Business

  • West Business Development Center (map)
  • Google Calendar ICS

California's minimum wage law increases each year until it reaches $15 per hour in 2024.

The annual increase in minimum wage needs to be the catalyst for you to take a hard look at your business model. When minimum wage increases, the price of doing business increases in every area. As a small business owner you should be doing a quarterly review of your pricing structure and focusing on a few increases within the year instead of waiting too long and getting hit with larger price increases that will massively impact your bottom line and operating budget.

All California small businesses will feel the impact from these wage increases; from price increases from their vendors, rising insurance costs, and the general cost of doing business in the State.  Attend this workshop to be informed and prepared to deal with these changes, determine strategy and feasibility options for your business by making smarter and more strategic decisions based on increasing efficiency and productivity. Small business owners need to strategize by providing better employee training and retention to streamline your workforce and keep those great employees that make your business great.

The workshop is offered by the West Business Development Center in partnership with the Greater Ukiah Chamber of Commerce.

INSTRUCTOR: Steve Lamb has worked with West Business Development Center clients since 2012.  Steve brings over 20 years of experience in management and operations in the telecommunications industry and has owned his own company, the Interview Team. Steve’s particular areas of expertise include strategic and tactical planning, budgeting and financial analysis, project development and management. Steve says that one of his favorite things about working with West Company clients is “suggesting clients look at a particular issue from a perspective which is different from any they previously considered. This is the advantage of the clarity and non-emotional analysis of being on the outside looking in.


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Understand How Changes in Minimum Wage Law Will Impact Your Business
Nov
29
6:00 PM18:00

Understand How Changes in Minimum Wage Law Will Impact Your Business

California's minimum wage law increases each year until it reaches $15 per hour in 2024.

The annual increase in minimum wage needs to be the catalyst for you to take a hard look at your business model. When minimum wage increases, the price of doing business increases in every area. As a small business owner you should be doing a quarterly review of your pricing structure and focusing on a few increases within the year instead of waiting too long and getting hit with larger price increases that will massively impact your bottom line and operating budget.

All California small businesses will feel the impact from these wage increases; from price increases from their vendors, rising insurance costs, and the general cost of doing business in the State.  Attend this workshop to be informed and prepared to deal with these changes, determine strategy and feasibility options for your business by making smarter and more strategic decisions based on increasing efficiency and productivity. Small business owners need to strategize by providing better employee training and retention to streamline your workforce and keep those great employees that make your business great.

The workshop is offered by the West Business Development Center in partnership with the Greater Ukiah Chamber of Commerce.

INSTRUCTOR: Steve Lamb has worked with West Business Development Center clients since 2012.  Steve brings over 20 years of experience in management and operations in the telecommunications industry and has owned his own company, the Interview Team. Steve’s particular areas of expertise include strategic and tactical planning, budgeting and financial analysis, project development and management. Steve says that one of his favorite things about working with West Company clients is “suggesting clients look at a particular issue from a perspective which is different from any they previously considered. This is the advantage of the clarity and non-emotional analysis of being on the outside looking in.


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Women's Mendopreneurs Empowerment Night - October
Nov
30
6:00 PM18:00

Women's Mendopreneurs Empowerment Night - October

NOVEMBER 9TH, 2018 - PLEASE NOTE: DUE TO THE POOR AIR QUALITY FROM THE FIRES, WE HAVE CANCELED THIS EVENT SCHEDULED FOR TONIGHT AT TESTA WINERY & HAVE RESCHEDULED IT FOR FRIDAY, NOVEMBER 30TH, 6PM TO 8PM.

The Mendocino Women’s Business Center at West Company is pleased to announce the upcoming monthly empowerment gathering at a woman owned business located in Calpella on Friday November 30th! Join us to connect, collaborate, learn, and gratefully enjoy the bounty of local Mendo food and beverages.

Join us on Friday November 9th for the November Women's "Mendopreneurs" Empowerment Night at Testa Winery, the Mendocino Women's Business Center at West Company and Testa Vineyards, Maria Testa Martineson, who is sponsoring and hosting our November gathering! Come and meet the amazing, community businesswoman, Maria Testa Martineson, hear the story of her inspiring journey to success, connect with other local Mendopreneurs and Small Business Owners in our community and enjoy local food and drink. We guarantee you will meet other amazing local entreprenuers and small business owners and make new friends and great connections! Join us and enjoy! We look forward to welcoming you to this new monthly event!

*Everyone is Welcome!

Maria Testa Martineson of Testa Winery, is Testa's wine maker, accountant, manager, landscape artist, mom, wife, Nawnie, backbone, consultant, voice of reason, and the other half behind chasing a dream and making Testa into a winery seven years ago with her husband! She wears so many hats and holds the Testa team together! Her loving spirit makes you feel at home and a part of the Testa family instantly. She is so proud of our family history and loves telling the story of how Testa Vineyards came about! She also loves spending time in her garden with my nephew Tommy and enjoying any time she can with our growing family! 

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Understand How Changes in Minimum Wage Law Will Impact Your Business
Dec
5
6:00 PM18:00

Understand How Changes in Minimum Wage Law Will Impact Your Business

California's minimum wage law increases each year until it reaches $15 per hour in 2024.

The annual increase in minimum wage needs to be the catalyst for you to take a hard look at your business model. When minimum wage increases, the price of doing business increases in every area. As a small business owner you should be doing a quarterly review of your pricing structure and focusing on a few increases within the year instead of waiting too long and getting hit with larger price increases that will massively impact your bottom line and operating budget.

All California small businesses will feel the impact from these wage increases; from price increases from their vendors, rising insurance costs, and the general cost of doing business in the State.  Attend this workshop to be informed and prepared to deal with these changes, determine strategy and feasibility options for your business by making smarter and more strategic decisions based on increasing efficiency and productivity. Small business owners need to strategize by providing better employee training and retention to streamline your workforce and keep those great employees that make your business great.

The workshop is offered by the West Business Development Center in partnership with the Greater Ukiah Chamber of Commerce.

INSTRUCTOR: Steve Lamb has worked with West Business Development Center clients since 2012.  Steve brings over 20 years of experience in management and operations in the telecommunications industry and has owned his own company, the Interview Team. Steve’s particular areas of expertise include strategic and tactical planning, budgeting and financial analysis, project development and management. Steve says that one of his favorite things about working with West Company clients is “suggesting clients look at a particular issue from a perspective which is different from any they previously considered. This is the advantage of the clarity and non-emotional analysis of being on the outside looking in.


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Planning For A Better Tomorrow: Make Your Business a Success in 2019
Dec
6
6:00 PM18:00

Planning For A Better Tomorrow: Make Your Business a Success in 2019

  • West Business Development Center (map)
  • Google Calendar ICS

Cost
$30 General Admission | $25 Chamber Members, Women in Business Network Members

Do you have a game plan ready to make 2019 your most successful year? Join West Business Development Center for this annual planning workshop and learn how to plan for the success of your small business in 2019!

In this workshop you will learn:

  • How to understand the parts of your business and how to assess where they are today, where you want them to be by the end of 2019, and what it is going to take to get you there

  • How to develop an organized plan, prioritized by quarters

  • Gain valuable leadership annual planning ability

  • See clearly how to move directly towards your company goals

  • How to formulate your business vision and what actual work you need to do to move towards that vision

In this hands-on workshop each participant is provided with an annual plan workbook. Working together the participants and facilitator will review the current condition of the business and use the tool to develop a specific business strategy for the new year. Participants will learn how the annual plan will evolve and adapt through the upcoming year as the business grows.

Pre-requisite: Own an active business

“It wasn’t until I sat down and planned that the ideas in my head became reality. With Rachel’s help I was able to take a clear picture of my ideal business and life and make it happen.”

Instructor
Rachel Clark is the owner of Synergy Business Coaching. Rachel has been a business coach for 14 years, focusing on the development, training and education in the seven distinct areas of the business model. She works with small businesses that are struggling to grow and develop into mature operations.

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Human Resources? What Small Business Owners Need to Know Today
Dec
11
6:00 PM18:00

Human Resources? What Small Business Owners Need to Know Today

  • West Business Development Center (map)
  • Google Calendar ICS

Cost
$30 General Admission
$25 for Chamber or Women in Business Members

As a small business owner, it’s hard to know with certainty all of the Human Resources regulations that exist and which ones apply to your company, and even more, how to comply with them!

At this great new Human Resources workshop for small business, you will learn the best practices in job descriptions, employee handbooks, pay classifications, and understand the compliance requirements and all the necessary employment paperwork, from new hire to termination. After attending this workshop you will understand the record-keeping requirements that you must comply with as a small business owner as well as the areas of compliance you must maintain and how to do so to best protect your business and your employees.

You'll learn how to navigate through sticky employee / employer situations; performance issues, leaves of absence, how to help employees transition out of your organization, how to handle compensation, references, unemployment, workplace injuries and much, much more.

If you're like most small business owners, there isn't room in your budget to hire a human resources person, much less a consultant. This workshop outlines the basic compliance issues that small businesses need to know today to continue operating without fear of non-compliance, bad morale, fines, or even costly lawsuits.

Instructor
Lisa McCormack has spent over thirty years as an HR practitioner and leader. Much of her experience has been in high technology, working with small companies undergoing rapid growth and change. Lisa has worked with highly successful companies and numerous venture-backed start-ups, resulting in her pragmatic approach to problem-solving and conflict resolution, which produces practical solutions and effective results. Lisa lives and works on the Mendocino coast and owns Affogato Human Resources, an HR consulting firm based out of San Jose, CA.

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Women's Mendopreneurs Empowerment Night - January
Jan
18
11:30 AM11:30

Women's Mendopreneurs Empowerment Night - January

The Mendocino Women’s Business Center at West Business Development Center is pleased to announce the January hosting of the monthly empowerment gathering at a woman owned business located in Ukiah on Friday January 18th!  Join us at Slam Dunk Pizza - where Stephanie Dunken, owner and a successful West Business Development Center client, will be hosting the Mendocino Women's Business Center's January "Women Mendopreneurs Empowerment Night" Join us to to connect, collaborate, learn, make new friends, and gratefully enjoy the bounty of local Mendo food and beverages.

*Everyone is welcome!

Stephanie Dunken, owner of Slam Dunk Pizza in Ukiah, is a local businesswoman and experienced business owner with a demonstrated background in the food and beverage industry. She is highed skilled in customer service, sales, management, strategic and event planning and management. history of working in the food & beverages industry. A strong woman entrepreneur, she graduated from Mendocino College and is a passionate business owner in our local community.  

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Women Mendopreneurs Empowerment Night - February
Feb
15
6:00 PM18:00

Women Mendopreneurs Empowerment Night - February

The Mendocino Women’s Business Center at West Business Development Center is pleased to announce the February 2019 monthly empowerment gathering at a woman owned business located in Ukiah on Friday February 15th!  Join us to connect, collaborate, learn, and gratefully enjoy the bounty of local Mendo food and beverages.

Join us on Friday February 15th  for the monthly Women's "Mendopreneurs" Empowerment Night at Ukiah Valley Networking Agency.  Come and meet the awesome and amazing Maureen "Mo" Mulheren, local successful Independent Insurance Agent, Ukiah City Council Member, and the  Executive Director of Ukiah Valley Networking Agency. as well as other great local entrepreneurs and small business owners in our community. Join us and enjoy! 

*Everyone is Welcome!

Maureen "Mo" Mulheren ~ An amazing local woman in business success story, Maureen "Mo" Mulheren is a Ukiah native, the mother of two wonderful daughters, a business owner and a self-employed Independent Insurance Agent. In November 2018 she was re-elected to the Ukiah City Council. "the City Council needs people connected to the community....I am the council member that knows how the community at large feels about the issues and has the back bone to voice their opinion and not just be a wall flower."

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Independent Contractor? Employee? Business Owners Need to Know
Nov
1
6:00 PM18:00

Independent Contractor? Employee? Business Owners Need to Know

  • The Community Foundation of Mendocino County (map)
  • Google Calendar ICS

Cost
$30 General Admission | $25.00 Women in Business Members
$10 Nonprofit Partners | Free to Chamber Members

Attend this very timely and important workshop designed to protect local small business owners to ensure the correct and compliant worker classification. Sponsored by West Company, the Greater Ukiah Chamber of Commerce, and the Community Foundation of Mendocino County, this workshop will provide the very necessary information on classification of your workers as employees vs independent contractors.

Like most small business owners, you probably aren't too confident that you're correctly classifying workers as independent contractors versus employees, especially But misclassifying your workers can result in serious fines and penalties that will significantly hurt your business - at both the federal and state level, a small business owner can be required to pay years in back taxes, pay back wages, retroactive insurance premiums, many other penalites as well as there being the real risk of potential lawsuits. The bottom line is that to protect yourself as an employer you must take this issue seriously and understand the correct way to classify your workers.

In April of this year, the Supreme Court of California established new rules for determining whether a worker is an independent contractor or an employee for purposes of California’s Industrial Welfare Commission (IWC) Wage Orders. The Wage Orders set forth California’s requirements for minimum wage, overtime pay, record keeping, and meal and rest periods, among other wage and hour obligation.

Several tests are used by various government agencies for classifying workers, but before we look at the tests, let’s take a closer look at the definition of an independent contractor.

The tests for independent contractors include several factors, and it’s important to note that there is no single deciding factor—all factors must be considered in the full context of a particular case.

So the new rules surrounding worker classification are complicated, making it extremely important to get it right to avoid penalties and lawsuits.

This workshop will educate you on the new A, B, C test and ensure you are correctly classifying your workers and protecting your company and assets.

Instructor
Lisa McCormack has spent over thirty years as an HR practitioner and leader. Much of her experience has been in high technology, working with small companies undergoing rapid growth and change. Lisa has worked with highly successful companies and numerous venture-backed start-ups, resulting in her pragmatic approach to problem-solving and conflict resolution, which produces practical solutions and effective results. Lisa lives and works on the Mendocino coast and owns Affogato Human Resources, an HR consulting firm based out of San Jose, CA.

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Women Mendopreneurs Empowerment Night - October
Oct
26
6:00 PM18:00

Women Mendopreneurs Empowerment Night - October

The Mendocino Women’s Business Center at West Company is pleased to announce the upcoming monthly empowerment gathering at a woman owned business located in Willits!  Join us to connect, collaborate, learn, and gratefully enjoy the bounty of local Mendo food.

Join us on Friday October 26th for the October Women's "Mendopreneurs" Empowerment Night at Lamon Patent Services, 1200 East Hill Road, Willits, where the Mendocino Women's Business Center at West Company and Cynthia Lamon are sponsoring and hosting our October gathering! Come and meet the amazing local businesswoman, Cynthia Lamon, hear the story of her inspiring journey to success, connect with other local Mendopreneurs and Small Business Owners in our community and enjoy local food and drink. We guarantee you will meet other amazing local entreprenuers and small business owners and make new friends and great connections!  Join us and enjoy!  We look forward to welcoming you to this new monthly event! 

*Everyone is Welcome! RSVP’s requested, not required.

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Learn to Use Social Media to Build Your Online Business
Oct
19
4:00 PM16:00

Learn to Use Social Media to Build Your Online Business

Cost
$30 General Admission
$25 for Chamber or Women in Business Members

Learn to Use Social Media to Build Your Small Business to Build & Maintain A Valuable Online Presence.

Building a website and social media presence for your business will do nothing if it is not strategically maintained. Social Media requires constant attention, the number of posts and content changes to be effective and competitive in the online space will depend upon your followers and business type as well as a delicate marriage between your online storefront and your in-house or brick and mortar business.

Through easy, hands-on activities promoting self-learning about what makes engaging and great digital content participants will learn how to maintain, not simply to build, a strong and effective social media persona for your business brand. You will have the opportunity to engage in content development branding, and mock online business activities to identify your own strategies; and we will discuss important ratios, as well as the space where online and physical presence meet.

You will learn:

  • What makes good digital content in social media and your website

  • How to effectively brand your online presenceWhat real-time systems are connected to online business

  • The requirements & realities of maintaining your online presence well

  • How to begin to develop your online marketing strategies

  • How to integrate online marketing activity with real-time business

  • Best practices and etiquette for online customer service

Instructor
Alyson Bailey is the owner of Edify, a local business consulting service. She is also a reporter for the Willits Weekly. Alyson specializing in online content development, social media management, ecommerce marketing and strategic and change management development. Alyson is committed to supporting and educating our local small business owners about all the possibilities that a strategic and learning focused approach to marketing will benefit our community and the growth of our local economy.

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Marketing Matters! Learn Low Cost, No Cost Marketing Strategies
Sep
27
6:00 PM18:00

Marketing Matters! Learn Low Cost, No Cost Marketing Strategies

  • West Business Development Center (map)
  • Google Calendar ICS

Cost
$30 General Admission
$25 for Chamber or Women in Business Members

Marketing Matters! The success of a small business depends on the business owner’s abilitiy to market their products and services effectively. You may have a great product and amazing service, but if people don’t know your business exists, you are not going to have any sales. Successful marketing keeps your small business afloat. By learning and implementing all available no cost and low cost marketing tools, methods and techniques, you will grow your business.

This marketing workshop will teach you how to best utilize and tailor these methods to your business model, to retain current customers, and acquire new ones. Implementation of these creative, no-cost, low-cost marketing tips and tricks will increase your sales, grow your business, expand the reach of your brand, and improve business connectivity.

You will learn the simple steps necessary to improve the visibility of your business in the local and the online marketplace. Practical physical and online tools, methods, and use will be explained and discussed. You will be encouraged to engage in interactive engagement with others to establish new business connections that help generate mutual growth while improving customer/client interaction.

In this workshop you will learn:

  • How to use, improve and control your online business presence.

  • Great no cost and low cost marketing methods and how to implement them immediately.

  • How to engage and network with other businesses in our community to establish mutually beneficial marketing techniques and drive sales growth.

Instructor
Baqi Kopelman has a wide and varied background in marketing and advertising. He has created, produced, scripted and directed over 800 unique medical, real estate and other professional commercials for national campaigns for healthcare and business marketing companies. Baqi additionally produces high level photography for companies and individuals through his own photography business based on the Mendocino Coast.

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Women's Empowerment Night
Sep
21
6:00 PM18:00

Women's Empowerment Night

Starting September, the Mendocino Women’s Business Center will host monthly empowerment gatherings at various women owned businesses*. Join us to connect, collaborate, learn, and gratefully enjoy the bounty of local Mendo food.

Join us on Friday September 21st for the September Women's Empowerment Night at Caspar Curiosities, 15160 Caspar Road, Caspar. Meet successful local businesswoman, Rachael Victoria Adams and connect with local women entrepreneurs and small business owners in our community as we enjoy local food and drink and meet amazing local women, make friends, and enjoy the evening!

*Everyone is Welcome!

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Turning Ideas into Action — Business Basics
Sep
19
6:00 PM18:00

Turning Ideas into Action — Business Basics

  • West Business Development Center Ukiah office (map)
  • Google Calendar ICS

Cost
Free for West Company Clients
$25 for Non West Company Clients

Owning a business is not an easy task. It take perseverance, resilience and flexibility. Some days you may feel you are challenged beyond your capacity. But for the vast majority of entrepreneurs owning their business provides them with the ability to put their ideas into action, build community and gives them the freedom to choose their own path.

This workshop will provide you with start-up guidance, and a general overview of elements to consider when starting and owning a business. Topics Include: Business Licensing Requirements • Business Taxes • Legal Form of Organization • Components of a Business Plan • Financial Readiness • Business Loans • Marketing Messages • Target Markets • Technology Tools for Business Productivity

Instructor
Stephen “SteveO” O’Mara has been helping folks start and grow their businesses since 1995. Working in Mendocino, Sonoma, Lake and Sacramento Counties SteveO has advised entrepreneurs from all over the world. A business advisor, a professor and investor, SteveO says, “Business startup is simple. I explain it simply and share the lessons taught me by entrepreneurs like you. So, tell me - what is your ‘Big Idea?’ ”

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Profit Mastery Workshop - 6 Sessions
Sep
19
12:00 PM12:00

Profit Mastery Workshop - 6 Sessions

  • West Business Development Center Ukiah office (map)
  • Google Calendar ICS

First Session is FREE
Cost: $500
Chamber/WIBN: $400

For many business owners driving financial performance in their business is their Achilles heel. West Company has been successfully proving business owners, key managers with information and tools that can move them from Profit Mystery to Profit Mastery.

Profit Mastery combines humor and plain English with real-world experience to give business owners and advisors the skills and tools they need to drive immediate improved financial performance. Profit Mastery consists of 16 hours of hands-on classroom activities and presentation designed for the highest comprehension and retention.

In this workshop you will determine and evaluate the current financial position of a case study business utilizing industry benchmarks and formulas. Using the Road Map, you will gain the tools to chart a course for the future of your business. You will leave with a process to assess the performance of your business and a strategy to implement change.

Six week series, Wednesdays, September 19th to October 24th, 2018

  • September 19th is a FREE introductory session lunch event at the Stans Maple Cafe, Ukiah

  • Wednesday, September 19th, 2018 @ 12pm-1:30pm (Intro - 1)

  • Wednesday, September 26th, 2018 @ 5pm-8pm (Session 2a)

  • Wednesday, October 3rd, 2018 @ 5pm-8pm (Session 2b)

  • Wednesday, October 10th, 2018 @ 5pm-8pm (Session 3)

  • Wednesday, October 17th, @ 5pm-8pm (Session 4)

  • Wednesday, October 24th, @ 5pm-8pm (Session 5 & 6)

Over the 6 weeks Profit Mastery will show you how to:

  • Manage your cash flow, make better financial decisions, and develop a plan to grow your business!

  • Identify causes of financial distress and how to cure them.

  • Use specific tools you can apply immediately to improve the financial health of your business.

ATTENTION CPA: This course provides you with 16 hours of CE

Each participant recieves a resource workbook containing all of the worksheets for the course so they may complete the same financial review and analysis as demonstrated in the case studies.

How to sign up: pre-register online for full course or sign-up at the luncheon session on July 18th and register at that time.

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Turning Ideas into Action — Business Basics
Sep
18
6:00 PM18:00

Turning Ideas into Action — Business Basics

  • West Business Development Center Willits Chamber of Commerce (map)
  • Google Calendar ICS

Cost
Free for West Company Clients
$25 for Non West Company Clients

Owning a business is not an easy task. It take perseverance, resilience and flexibility. Some days you may feel you are challenged beyond your capacity. But for the vast majority of entrepreneurs owning their business provides them with the ability to put their ideas into action, build community and gives them the freedom to choose their own path.

This workshop will provide you with start-up guidance, and a general overview of elements to consider when starting and owning a business. Topics Include: Business Licensing Requirements • Business Taxes • Legal Form of Organization • Components of a Business Plan • Financial Readiness • Business Loans • Marketing Messages • Target Markets • Technology Tools for Business Productivity

Instructor
Stephen “SteveO” O’Mara has been helping folks start and grow their businesses since 1995. Working in Mendocino, Sonoma, Lake and Sacramento Counties SteveO has advised entrepreneurs from all over the world. A business advisor, a professor and investor, SteveO says, “Business startup is simple. I explain it simply and share the lessons taught me by entrepreneurs like you. So, tell me - what is your ‘Big Idea?’ ”

View Event →
Small Business Marketing Matters! Learn Low Cost, No Cost Marketing Strategies
Sep
12
6:00 PM18:00

Small Business Marketing Matters! Learn Low Cost, No Cost Marketing Strategies

  • West Business Development Center Ukiah office (map)
  • Google Calendar ICS

Marketing Matters! The success of a small business depends on the business owner’s abilitiy to market their products and services effectively. You may have a great product and amazing service, but if people don’t know your business exists, you are not going to have any sales. Successful marketing keeps your small business afloat.

In a marketplace is dominated by smart phones, digital platforms social media, and analytics, small business owners must stay competitive to survive. By learning and implementing all available no cost and low cost marketing tools, methods and techniques, you will grow your business.

This marketing workshop will teach you how to best utilize and tailor these methods to your business model, to retain current customers, and acquire new ones. Implementation of these creative, no-cost, low-cost marketing tips and tricks will increase your sales, grow your business, expand the reach of your brand, and improve business connectivity.

You will learn the simple steps necessary to improve the visibility of your business in the local and the online marketplace. Practical physical and online tools, methods, and use will be explained and discussed. You will be encouraged to engage in interactive engagement with others to establish new business connections that help generate mutual growth while improving customer/client interaction.

In this workshop you will learn:

  • How to use, improve and control your online business presence
  • No cost and low cost marketing methods and how to use them
  • How to engage and network with other businesses to establish mutually beneficial marketing techniques and drive sales growth

Instructor
Baqi Kopelman has a wide and varied background in marketing and advertising. He has created, produced, scripted and directed over 800 unique medical, real estate and other professional commercials for national campaigns for healthcare and business marketing companies. These commercials feature the individual doctors as the star of each 30 second spot. Additionally, Baqi produces high level photography for companies and individuals through his own photography business.

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Small Business Marketing Matters! Learn Low Cost, No Cost Marketing Strategies
Aug
29
6:00 PM18:00

Small Business Marketing Matters! Learn Low Cost, No Cost Marketing Strategies

  • West Business Development Center Ukiah office (map)
  • Google Calendar ICS

Marketing Matters! The success of a small business depends on the business owner’s abilitiy to market their products and services effectively. You may have a great product and amazing service, but if people don’t know your business exists, you are not going to have any sales. Successful marketing keeps your small business afloat.

In a marketplace is dominated by smart phones, digital platforms social media, and analytics, small business owners must stay competitive to survive. By learning and implementing all available no cost and low cost marketing tools, methods and techniques, you will grow your business.

This marketing workshop will teach you how to best utilize and tailor these methods to your business model, to retain current customers, and acquire new ones. Implementation of these creative, no-cost, low-cost marketing tips and tricks will increase your sales, grow your business, expand the reach of your brand, and improve business connectivity.

You will learn the simple steps necessary to improve the visibility of your business in the local and the online marketplace. Practical physical and online tools, methods, and use will be explained and discussed. You will be encouraged to engage in interactive engagement with others to establish new business connections that help generate mutual growth while improving customer/client interaction.

In this workshop you will learn:

  • How to use, improve and control your online business presence
  • No cost and low cost marketing methods and how to use them
  • How to engage and network with other businesses to establish mutually beneficial marketing techniques and drive sales growth

Instructor
Baqi Kopelman has a wide and varied background in marketing and advertising. He has created, produced, scripted and directed over 800 unique medical, real estate and other professional commercials for national campaigns for healthcare and business marketing companies. These commercials feature the individual doctors as the star of each 30 second spot. Additionally, Baqi produces high level photography for companies and individuals through his own photography business.

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Mendocino Coast Latino Business Forum
Aug
27
8:30 AM08:30

Mendocino Coast Latino Business Forum

  • West Business Development Center Fort Bragg Town Hall (map)
  • Google Calendar ICS

Owning your own business, or building one from the ground up takes resources, knowledge, a little luck and a lot of hard work. Fortunately there are resources in your community that can help you every step of the way.

Come to this forum and hear presentations from organizations prepared to help the business community and network with other business owners to gain new insights and overcome challenges. This is a great opportunity to acquire new ideas to increase your profits or to start your business. Presentations include

  • Building a Better Business for today’s economy
  • Access to Capital
  • Regulations, permits and licenses
  • Accounting & Taxes
  • Local Success Stories and Networking
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What's Your Big Idea? — Business Basics
Aug
14
6:00 PM18:00

What's Your Big Idea? — Business Basics

  • West Business Development Center Ukiah office (map)
  • Google Calendar ICS

Owning a business is not an easy task. It take perseverance, resilience and flexibility. Some days you may feel you are challenged beyond your capacity. But for the vast majority of entrepreneurs owning their business provides them with the ability to put their ideas into action, build community and gives them the freedom to choose their own path.

This workshop will provide you with start-up guidance, and a general overview of elements to consider when starting and owning a business. Topics Include: Business Licensing Requirements • Business Taxes • Legal Form of Organization • Components of a Business Plan • Financial Readiness • Business Loans • Marketing Messages • Target Markets • Technology Tools for Business Productivity

Cost: Free for West Company Clients / $25 for Non West Company Clients

Instructor
Stephen “SteveO” O’Mara has been helping folks start and grow their businesses since 1995. Working in Mendocino, Sonoma, Lake and Sacramento Counties SteveO has advised entrepreneurs from all over the world. A business advisor, a professor and investor, SteveO says, “Business startup is simple. I explain it simply and share the lessons taught me by entrepreneurs like you. So, tell me - what is your ‘Big Idea?’ ”

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Building an Online Storefront with the Etsy Platform
Aug
9
6:00 PM18:00

Building an Online Storefront with the Etsy Platform

  • West Business Development Center Ukiah Office (map)
  • Google Calendar ICS

2 day Hands-on Workshop
Thursday, August 2, 2018 6pm – 7:30pm
Thursday, August 9, 2018 6pm – 7:30pm

With customers everywhere embracing the convenience of shopping from their computer or smartphone, it’s time to think about your own e-commerce strategy. Etsy is a tremendous tool for artisan, studio artists, designers, or craft suppliers to market and sell their work.

This 2 day hands-on workshop will give you insights into how to create an online storefront that gets attention and sales. Students will receive homework and share their work during class

What you will learn in this workshop:

  • Understand the value of an online storefront
  • How to get started setting up your online store
  • Creating a lightbox to photograph your work
  • How to write content to attract audiences
  • Creating effective keywords to drive traffic

Instructor
Rachael Victoria Adams is the owner of Caspar Curiosities, an art gallery and boutique in the rural village of Caspar, California. She has been selling art and antiques online since 1996 and e-commerce is a crucial aspect of the success of her business. She currently has three thriving e-commerce shops on both Etsy and EBay representing her physical store in Caspar. Rachael has mastered the ins and outs of these internet platforms as well as adapted and grown with the progression of their technology.

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