E Commerce: Getting the Most Out of The Etsy Platform
Mar
12
to Mar 19

E Commerce: Getting the Most Out of The Etsy Platform

Cost
$60 General Admission
$50 Women in Business or Chamber members
$40 West Center Clients

*Cost covers both parts of this two-part workshop

Part 1 - Tuesday, March 12th 12:00-2:00 PM

Part 2 - Tuesday, March 19th 12:00-2:00 PM

With customers everywhere embracing the convenience of shopping from their computer or smartphone, it’s time to think about your own e-commerce strategy. Etsy is a tremendous tool for artisan, studio artists, designers, or craft suppliers to market and sell their work.

This 2 day hands-on workshop will give you insights into how to create an online storefront that gets attention and sales. Students will receive homework and share their work during class

What you will learn in this workshop:

  • Understand the value of an online storefront

  • How to get started setting up your online store

  • Creating a lightbox to photograph your work

  • How to write content to attract audiences

  • Creating effective keywords to drive traffic

This is a two part series, which offer valuable insights into making Etsy work for you and your business. Sign up for this workshop to start your online journey!


INSTRUCTOR: Rachael Victoria Adams is the owner of Caspar Curiosities, an art gallery and boutique in the rural village of Caspar, California. She has been selling art and antiques online since 1996 and e-commerce is a crucial aspect of the success of her business. She currently has three thriving e-commerce shops on both Etsy and EBay representing her physical store in Caspar. Rachael has mastered the ins and outs of these internet platforms as well as adapted and grown with the progression of their technology.


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From Kitchen to Market: Make a Profit from Your Family Recipe
Mar
21
12:00 PM12:00

From Kitchen to Market: Make a Profit from Your Family Recipe

Cost
$45 General Admission
$40 for Women In Business and Chamber members
$35 West Center clients

Have you ever thought of taking that delicious family recipe and turning it into a business? Already own a food manufacturing business and want to expand? Have a fantastic niche food idea you know will make those taste buds water? Well, for food entrepreneurs, there’s no better time to enter the market than right now, and the Mendocino County West Business Development Center can show you the way!

Whatever your motivation, join us for this Kitchen to Market business workshop and gain a competitive edge by learning the ups and downs, the ins and outs of the rapidly growing specialty food industry.

What you can expect to learn:

  • Kitchen to Market licensing,

  • Fees and certifications necessary to get started,

  • The planning and production process, 

  • Capitalization options and contacts to help you get started,

  • Current and future industry trends,

  • Creative marketing ideas and more....

This 3 hour workshop includes take-home packet with worksheets and resource guides.

Make sure to sign up today before seats fill for this exciting workshop.

Instructor: Anni Minuzzo a specialty food expert with over 30 years of experience in the food and beverage industry, 20 of which were spent owning a wholesale baking company. She has a broad network of professional associations and a long lens and hands-on expertise on this exciting industry's trending culture.  

Supported by the Mendo Lake Food Hub 

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Women's Mendopreneurs Empowerment Night - March
Mar
22
6:00 PM18:00

Women's Mendopreneurs Empowerment Night - March

The Mendocino Women’s Business Center at West Business Development Center is pleased to announce the January hosting of the monthly empowerment gathering at a woman owned business located in Ukiah on March 22, 2019!  Join us at Slam Dunk Pizza—where Stephanie Dunken, owner and a successful West Business Development Center client, will be hosting the Mendocino Women's Business Center's January "Women Mendopreneurs Empowerment Night" Join us to to connect, collaborate, learn, make new friends, and gratefully enjoy the bounty of local Mendo food and beverages.

*Everyone is welcome!

Stephanie Dunken, owner of Slam Dunk Pizza in Ukiah, is a local businesswoman and experienced business owner with a demonstrated background in the food and beverage industry. She is highed skilled in customer service, sales, management, strategic and event planning and management. history of working in the food & beverages industry. A strong woman entrepreneur, she graduated from Mendocino College and is a passionate business owner in our local community.  

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Your Website is Your Brand
Mar
28
6:00 PM18:00

Your Website is Your Brand

Cost
$30 General Admission
$25 Women in Business or Chamber members
$20 West Center clients

Long before anyone sets foot in your business they’ll visit your website – it is your brand to most people. 


As the internet continues to become the main tool for trip planning and purchases, the importance in hospitality of a strong website and web presence continues to grow. Yet many hospitality websites are outdated, cumbersome, or disconnected from the property they represent. It is more critical than ever to create a seamless experience for virtual visitors – both on traditional desktops/laptops and on mobile devices – and to ensure you are putting your best foot forward.


We will discuss fundamentals, and then take a deep dive into participant websites to see what works and what doesn’t – and use that as a jumping off point to discussing how sites can be improved.


The topics covered will include:

• Why is a great website so important?

• How are changing demographics affecting usage habits?

• What is mobile responsiveness, and why is it important?

• What are some free/affordable platforms?

• What role does social media play?

• Where do you start if you know your website needs to improve?


Sign up today for this exciting and informative workshop. Limited seating available.


Instructor: Brendan McGuigan is a marketing consultant who has worked with businesses on web strategy for 23 years and social media marketing for 10 years. He works with mid- to large-sized hospitality businesses in Mendocino County, Sonoma County, Napa County, and San Francisco.

His focus is on discovering not just best practices, but uncovering ‘what works for you’ – with the belief that the best marketing plan is the one you are able to commit to in the long term, not just for the next month or two.


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Learn the Business Basics to Turn Your Ideas into Action
Apr
4
6:00 PM18:00

Learn the Business Basics to Turn Your Ideas into Action

Cost
$30 General Admission
$25 Women in Business or Chamber members
Free – West Center clients

Do you see successful small business owners and wish sometimes you could do the same? Do you have a passion that you have thought about turning into profit? Join the 3.9 million other small businesses in California that are turning dreams into reality. This workshop is the perfect starting point to build the knowledge you need to succeed.  


This engaging and informative workshop provides you with start-up guidance, and a general overview of elements to consider when starting and owning a business. Whether your idea is a food truck, Etsy store, or a brick and mortar, West Business Development Center and instructor Steve O’Mara can get you started now.

What you will learn:

  • Business Licensing Requirements

  • Business Taxes

  • Legal Form of Organization

  • Components of a Business Plan

  • Financial Readiness

  • Business Loans

  • Marketing Messages

  • Target Markets

  • Technology Tools for Business Productivity


You have seen those entrepreneurs succeed in following their passions. Now it’s time to join them. To become a West Business Development Center Client go to Get Started, and an adviser will contact you to schedule a meeting.


Instructor: Stephen “SteveO” O’Mara has been helping folks start and grow their businesses since 1995. Working in Mendocino, Sonoma, Lake and Sacramento Counties SteveO has advised entrepreneurs from all over the world. A business advisor, a professor and investor, SteveO says, “Business startup is simple. I explain it simply and share the lessons taught me by entrepreneurs like you. So, tell me - what is your ‘Big Idea?’ ”

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How to Use Instagram for your Business
Apr
9
12:00 PM12:00

How to Use Instagram for your Business

Cost
$30 General Admission
$25 Women in Business or Chamber members
$20 West Center clients

Instagram for your business… understanding the platform, the possibilities and improving use. Engage with customers and other businesses on Instagram with confidence. Learn simple techniques for improving your digital photos and video.

Have you looked at your Instagram account lately? Do you have a business Instagram account yet? Could your photos could be better or more engaging? If you are feeling unsure how to create an interesting and inviting Instagram account for your business then register for this new workshop! All you need is a device with Instagram downloaded and be ready to start a publishing memorable content for your business.   

This workshop is perfect for beginning and advanced social media users for their business. It will refine your skills and help you create engaging content. With the assistance of expert instructor and photographer Baqi Kopleman, you will be guided through various functions of the app and build an understanding of what, when, and why to publish on Instagram.

What you will learn:

  • How to use Instagram to promote your business

  • Learning easy techniques for digital photos and video

  • Review postings, hashtags, comments and stories functions

  • What to plan for social media to benefit your business

  • How to take better photos and videos with mobile devices

There are over 25 million active businesses using Instagram to market and connect with customers today. If you are looking to increase awareness for your business or create new networks then you will not want to miss out on this workshop. Make sure to sign up today to save your seat!

Instructor: Baqi Kopelman has a wide and varied background in marketing and advertising. He has created, produced, scripted and directed over 800 unique, professional commercials for national campaigns for healthcare and business marketing companies. Baqi produces high level photography for companies and individuals through his own photography business based on the Mendocino Coast.

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How to Use Instagram for your Business
Apr
11
12:00 PM12:00

How to Use Instagram for your Business

Cost
$30 General Admission
$25 Women in Business or Chamber members
$20 West Center clients

Instagram for your business… understanding the platform, the possibilities and improving use. Engage with customers and other businesses on Instagram with confidence. Learn simple techniques for improving your digital photos and video.

Have you looked at your Instagram account lately? Do you have a business Instagram account yet? Could your photos could be better or more engaging? If you are feeling unsure how to create an interesting and inviting Instagram account for your business then register for this new workshop! All you need is a device with Instagram downloaded and be ready to start a publishing memorable content for your business.   

This workshop is perfect for beginning and advanced social media users for their business. It will refine your skills and help you create engaging content. With the assistance of expert instructor and photographer Baqi Kopleman, you will be guided through various functions of the app and build an understanding of what, when, and why to publish on Instagram.

What you will learn:

  • How to use Instagram to promote your business

  • Learning easy techniques for digital photos and video

  • Review postings, hashtags, comments and stories functions

  • What to plan for social media to benefit your business

  • How to take better photos and videos with mobile devices

There are over 25 million active businesses using Instagram to market and connect with customers today. If you are looking to increase awareness for your business or create new networks then you will not want to miss out on this workshop. Make sure to sign up today to save your seat!

Instructor: Baqi Kopelman has a wide and varied background in marketing and advertising. He has created, produced, scripted and directed over 800 unique, professional commercials for national campaigns for healthcare and business marketing companies. Baqi produces high level photography for companies and individuals through his own photography business based on the Mendocino Coast.

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Learn the Business Basics to Turn Your Ideas into Action
Apr
23
6:00 PM18:00

Learn the Business Basics to Turn Your Ideas into Action

Cost
$30 General Admission
$25 Women in Business or Chamber members
Free – West Center clients

Do you see successful small business owners and wish sometimes you could do the same? Do you have a passion that you have thought about turning into profit? Join the 3.9 million other small businesses in California that are turning dreams into reality. This workshop is the perfect starting point to build the knowledge you need to succeed.  


This engaging and informative workshop provides you with start-up guidance, and a general overview of elements to consider when starting and owning a business. Whether your idea is a food truck, Etsy store, or a brick and mortar, West Business Development Center and instructor Steve O’Mara can get you started now.

What you will learn:

  • Business Licensing Requirements

  • Business Taxes

  • Legal Form of Organization

  • Components of a Business Plan

  • Financial Readiness

  • Business Loans

  • Marketing Messages

  • Target Markets

  • Technology Tools for Business Productivity


You have seen those entrepreneurs succeed in following their passions. Now it’s time to join them. To become a West Business Development Center Client go to www.westcenter.org, click "Get Started", and an adviser will contact you to schedule a meeting.


Instructor: Stephen “SteveO” O’Mara has been helping folks start and grow their businesses since 1995. Working in Mendocino, Sonoma, Lake and Sacramento Counties SteveO has advised entrepreneurs from all over the world. A business advisor, a professor and investor, SteveO says, “Business startup is simple. I explain it simply and share the lessons taught me by entrepreneurs like you. So, tell me - what is your ‘Big Idea?’ ”

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Get Started in Your Catering and Mobile Food Business
Apr
25
6:00 PM18:00

Get Started in Your Catering and Mobile Food Business

Cost
$30 General Admission
$25 Women in Business or Chamber members
$20 West Center Clients

Does your heart beat faster at the word menu? Are you a food entrepreneur looking for ways to up your culinary game? Have you been in business for years and want to spice the business up?  

In this workshop, you will learn the 3 M’s of creating a successful culinary business: menu, marketing, and management. Update or develop your skills in creating a successful menu focused around demographics, desire, and taste. Once you have your menu, you will focus on leadership and learn how to build a creative and thriving business team.

What you can expect to learn:

  • How to operate a business with management skills

  • How to create a focused and delicious menu

  • Techniques to ensure your culinary team is productive and driven

  • Where to look for resources in your local area

  • How to market a culinary business


Instructor: Julia Siderakis has owned and operated culinary establishments for 35 years.  Recently retired from the local restaurant Ukiah Garden Cafe’ after 27 years, Julia Siderakis now has joined the West Business Development Center team as our restaurant advisor. She is an instructor with Mendocino Community College in the Culinary Arts Management Program and the Business Information Worker Program covering all aspects of customer relations and management.  


Supported by the Mendo Lake Food Hub

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Concept to Launch: Creating a Successful Culinary Business
Apr
25
6:00 PM18:00

Concept to Launch: Creating a Successful Culinary Business

Cost
$30 General Admission
$25 Women in Business or Chamber members
$20 West Center Clients

Does your heart beat faster at the word menu? Are you a food entrepreneur looking for ways to up your culinary game? Have you been in business for years and want to spice the business up?  

In this workshop, you will learn the 3 M’s of creating a successful culinary business: menu, marketing, and management. Update or develop your skills in creating a successful menu focused around demographics, desire, and taste. Once you have your menu, you will focus on leadership and learn how to build a creative and thriving business team.

What you can expect to learn:

  • How to operate a business with management skills

  • How to create a focused and delicious menu

  • Techniques to ensure your culinary team is productive and driven

  • Where to look for resources in your local area

  • How to market a culinary business

Instructor: Julia Siderakis has owned and operated culinary establishments for 35 years.  Recently retired from the local restaurant Ukiah Garden Cafe’ after 27 years, Julia Siderakis now has joined the West Business Development Center team as our restaurant advisor. She is an instructor with Mendocino Community College in the Culinary Arts Management Program and the Business Information Worker Program covering all aspects of customer relations and management.  

Supported by the Mendo Lake Food Hub

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Turning a Profit in the Restaurant Biz: Financial Management for Longevity
May
2
7:00 PM19:00

Turning a Profit in the Restaurant Biz: Financial Management for Longevity

Cost
$30 General Admission
$25 Women in Business or Chamber members

Knowing the importance of controlling food costs, understanding payroll and overhead, the impact of cost of living to balance cost of operations are vital to any culinary venture. Add in the knowledge and tools to assess and implement as changes occur in the market, laws, and maintaining minimum wage and employee confidence and value, this workshop will surely prepare all with necessary information to assist in desired longevity plans.

What you can expect to learn:

  • How financial approach of the past to the present approach to the culinary business will

  • continue to change.

  • How choosing the foods to create your culinary menu will affect food costs.

  • How balancing payroll and overhead are imperative to financial culinary success.

  • How to remain in the market, implement new law requirements, and adjust to minimum wage raises.

Workshop Instructor
Nicholas Petti is a well-known restaurateur in Fort Bragg, CA and the head of instruction of Mendocino Community College’s Culinary Arts Management Program. He is a leader in the culinary community winning acclaims and awards for his crab cakes every year in the Mendocino Crab and Wine Days and countless community “Farm to Table” fundraisers. As a culinary arts instructor he introduces his students to traditional foods from around the world while introducing the most modern techniques and artfully created approaches. Mendocino Community College was the fortunate educational institution to have him lead their program and we are pleased to welcome him to our West Business Development Center culinary workshop series.

Supported by the Mendo Lake Food Hub

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From Kitchen to Market: Make a Profit from Your Family Recipe
Mar
14
12:00 PM12:00

From Kitchen to Market: Make a Profit from Your Family Recipe

Cost
$45 General Admission
$40 for Women In Business and Chamber members
$35 West Center clients

Have you ever thought of taking that delicious family recipe and turning it into a business? Already own a food manufacturing business and want to expand? Have a fantastic niche food idea you know will make those taste buds water? Well, for food entrepreneurs, there’s no better time to enter the market than right now, and the Mendocino County West Business Development Center can show you the way!

Whatever your motivation, join us for this Kitchen to Market business workshop and gain a competitive edge by learning the ups and downs, the ins and outs of the rapidly growing specialty food industry.

What you can expect to learn:

  • Kitchen to Market licensing,

  • Fees and certifications necessary to get started,

  • The planning and production process, 

  • Capitalization options and contacts to help you get started,

  • Current and future industry trends,

  • Creative marketing ideas and more....

This 3 hour workshop includes take-home packet with worksheets and resource guides.

Make sure to sign up today before seats fill for this exciting workshop.

Instructor: Anni Minuzzo a specialty food expert with over 30 years of experience in the food and beverage industry, 20 of which were spent owning a wholesale baking company. She has a broad network of professional associations and a long lens and hands-on expertise on this exciting industry's trending culture.  

Supported by the Mendo Lake Food Hub 

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Your Website is Your Brand
Mar
13
6:00 PM18:00

Your Website is Your Brand

Cost
$30 General Admission
$25 Women in Business or Chamber members
$20 West Center clients

Long before anyone sets foot in your business they’ll visit your website – it is your brand to most people.

As the internet continues to become the main tool for trip planning and purchases, the importance in hospitality of a strong website and web presence continues to grow. Yet many hospitality websites are outdated, cumbersome, or disconnected from the property they represent.It is more critical than ever to create a seamless experience for virtual visitors – both on traditional desktops/laptops and on mobile devices – and to ensure you are putting your best foot forward.

We will discuss fundamentals, and then take a deep dive into participant websites to see what works and what doesn’t – and use that as a jumping off point to discussing how sites can be improved.

The topics covered will include:

• Why is a great website so important?

• How are changing demographics affecting usage habits?

• What is mobile responsiveness, and why is it important?

• What are some free/affordable platforms?

• What role does social media play?

• Where do you start if you know your website needs to improve?


Sign up today for this exciting and informative workshop. Limited seating available.

Instructor: Brendan McGuigan is a marketing consultant who has worked with businesses on web strategy for 23 years and social media marketing for 10 years. He works with mid- to large-sized hospitality businesses in Mendocino County, Sonoma County, Napa County, and San Francisco.

His focus is on discovering not just best practices, but uncovering ‘what works for you’ – with the belief that the best marketing plan is the one you are able to commit to in the long term, not just for the next month or two.


View Event →
 Learn the Business Basics to Turn Your Ideas into Action
Mar
7
6:00 PM18:00

Learn the Business Basics to Turn Your Ideas into Action

Cost
$30 General Admission
$25 Women in Business or Chamber members
Free – West Center clients

At West Business Development Center we know that starting and running your own business is not an easy task. It takes resilience, flexibility, perseverance, and education. Yet for most entrepreneurs, running their own business provides them with the independent ability to put their ideas into action, experience the freedom to choose their own path, and to build community and sustainability.


This engaging and informative workshop provides you with start-up guidance, and a general overview of elements to consider when starting and owning a business.

What you will learn:

  • Business Licensing Requirements

  • Business Taxes

  • Legal Form of Organization

  • Components of a Business Plan

  • Financial Readiness

  • Business Loans

  • Marketing Messages

  • Target Markets

  • Technology Tools for Business Productivity


To become a West Business Development Center Client go to "Get Started", and an adviser will contact you to schedule a meeting.


Instructor: Stephen “SteveO” O’Mara has been helping folks start and grow their businesses since 1995. Working in Mendocino, Sonoma, Lake and Sacramento Counties SteveO has advised entrepreneurs from all over the world. A business advisor, a professor and investor, SteveO says, “Business startup is simple. I explain it simply and share the lessons taught me by entrepreneurs like you. So, tell me - what is your ‘Big Idea?’ ”

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Optimize Your Cash Flow & Lower Your Expenses
Mar
5
5:30 PM17:30

Optimize Your Cash Flow & Lower Your Expenses

Cost
$30 General Admission
$25 Women in Business or Chamber members
$20 West Center Clients

Are you just holding onto your monthly bank statement as a financial report for your small business? Only using competitor prices to set your own? Storing receipts for your business costs in a box to be balanced later? Now it is the time to freshen your cost structure skills, by taking this workshop to get your business ahead of the game!

Designed for those who have little or no business experience, this workshop will take you through the process of creating a cost and price structure that will allow your business to stay current with the marketplace.

In this workshop you will be use Cost and Pricing tools to review a business which will give you hands-on experience. Teaching through example, you will return home confident with the principles of costs structures. When you understand these principles and put them into practice it will set your business in motion so that it is financially successful.

What you will learn:

  • How to find the true cost of your business

  • Four way to lower expense and optimize your cash flow

  • How to design the best system for your business, by using the West Business Development Center Cost and Pricing structure tool

At the workshop, instructor Steve Lamb will develop the cost and price structure of a fictional business.  Watch and following along as you build the cost and price structure for your business. At the end of the workshop, you will have a complete cost and price structure you can use going forward to grow your business.

 

Sign up today, as there is limited available seating for this informative workshop!

 

After signing up for this workshop you will receive via email with an Excel Workbook for you to enter some basic information about your business.  Bring your laptop and the updated Excel Workbook to the workshop.

Step 1 – sign up for the workshop and we will email you the Cost & Price Excel Workbook.

Step 2 – enter some basic expense and revenue information before the workshop.

Step 3 – bring your laptop and the updated Excel Workbook to the workshop.


Instructor: Steve Lamb has worked with West Business Development Center clients since 2012.  Steve brings over 20 years of experience in management and operations in the telecommunications industry and has owned his own company, the Interview Team. Steve’s particular areas of expertise include strategic and tactical planning, budgeting and financial analysis, project development and creating and maintaining positive relationships with governmental and regulatory agencies.

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 Emergency Prep for Your Business LAKE COUNTY
Mar
4
12:00 PM12:00

Emergency Prep for Your Business LAKE COUNTY

Cost

FREE

With the recent devastation in Northern California due to the wildfires it is clear to all that havoc from natural disasters can alter an individual’s life in seconds. All small business owners, impacted by natural disasters, either directly or indirectly, are finding they have many new unanswered questions on a personal and professional level of operating a business.This must-take free workshop will help guide the entrepreneur to be better prepared when and if the next disaster strikes.

What you can expect to learn:

• Ways to protect your assets

• What does Insurance really cover?

• Licenses, records and paperwork

• How to put your documents in the Cloud

• Leading your employees

• How to get help for your business

This 2 hour workshop includes take-home guidebook with worksheets and resources.

Sign up for this free workshop before seating fills up!

Instructor: Rachel Clark has worked as an EMyth Business Coach for 14 years, helping clients transform their businesses and lives using the tools, methodologies, and principles of the EMyth coaching program. Using her formal education in Marketing and Economics (coupled with years of experience in Executive Recruiting), Rachel helps clients ready to work on their leadership and business skills.


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Profit Mastery Part 1 & Part 2 Point Arena
Mar
1
to Mar 8

Profit Mastery Part 1 & Part 2 Point Arena

  • Veteran’s Memorial Building/Point Arena City Hall (map)
  • Google Calendar ICS

Cost
$500 General Admission
$400 Women in Business or Chamber members
$250 West Center clients

* Financial scholarship are available call 707 964 7571

If you are wondering how to manage money and create profit for your small business look no further! Whether you need assistance understanding cash flow and money management or driving your financial performance to success, this is the workshop for you!


West Business Development Center has been providing business owners and key managers with the information and tools that can move them from Profit Mystery to Profit Mastery. Profit Mastery workshop combines easy to understand concepts with real-world experience to give business owners and advisors the skills and tools they need to immediately improved financial performance. This two part workshop series consists of hands-on classroom activities and presentation designed for the highest comprehension and retention.


In Profit Mastery you will determine and evaluate the current financial position of a case study business utilizing industry benchmarks and formulas. Using the Road Map, you will gain the tools to chart a course for the future of your business. After this workshop, you will leave with a process to assess the performance of your business and a strategy to implement change.

 

In this workshop you will learn:

  • How to manage your cash flow, make better financial decisions, and develop a plan to grow your business

  • Identify causes of financial distress and how to cure them

  • Use specific tools you can apply immediately to improve the financial health of your business

  • ATTENTION CPA: This course provides you with 12 hours of CE


Each participant receives a resource workbook containing all of the worksheets for the course so they may complete the same financial review and analysis as demonstrated in the case studies. Participation in this course you will leave with you with a process to assess the performance of your business and a strategy to implement change.

 

Sign up today to ensure your business’s financial future! Limited seating available.

 

This is workshop is delivered in 2 sequential Friday.

Part 1: March 1st 10:00 am - 4:00 pm

Part 2: March 8th 10:00 am - 4:00 pm

Instructor: Kevin Williams has over 25 years of leadership experience in Fortune 100 companies. As a founder and managing partner of FutureDecisions LLC, he spent nine years working primarily with non-profit organizations, government agencies and the private sector, consulting on career planning, strategic planning, and leadership coaching. At the West Business Development Center, his areas of expertise include human resources, operational issues, and marketing and general business dynamics. He brings a wealth of knowledge to the position, founded in his years in large corporations and running his own successful business.


Instructor: Steve Lamb has worked with West Business Development Center clients since 2012.  Steve brings over 20 years of experience in management and operations in the telecommunications industry and has owned his own company, the Interview Team. Steve’s particular areas of expertise include strategic and tactical planning, budgeting and financial analysis, project development and management, and creating and maintaining positive relationships with governmental and regulatory agencies.   

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Social Media for the Hospitality Industry
Feb
26
6:00 PM18:00

Social Media for the Hospitality Industry

  • West Business Development Center (map)
  • Google Calendar ICS

Cost
$30 General Admission
$25 Women in Business or Chamber members
$20 West Center clients

Does your business’s social media need a little dusting off, or perhaps you are unsure how to get started promoting your business through social media?

Learn how to make social media work for you, and how to develop a content calendar that will keep you on track and constantly growing your digital presence. Join us with social media expert Brendan McGuigan for a walkthrough of best practices, case studies, and platform-specific strategies. The focus will be on building a toolkit and plan that works for you and your business, to ensure you are able to stick with it and to deliver measurable results in both the near- and long-term.

By the end of the workshop you will have a clear understanding of the different social platforms, what is needed to actively engage potential customers, and strategies you can use to deliver results.

Topics that will be covered:

• How can social media increase your occupancy and improve your bottom line?

• How to develop content streams to showcase the best your property has to offer

• How to target Facebook and Instagram ads and continue to iterate them

• How to focus on your key-converting demographics

• What to measure, and how to measure it

• Using in-house talent to manage your social presence

• Strengths and weaknesses of major social platforms for hospitality businesses

Instructor: Brendan McGuigan is a marketing consultant who has worked with businesses on web strategy for 23 years and social media marketing for 10 years. He works with mid- to large-sized hospitality businesses in Mendocino County, Sonoma County, Napa County, and San Francisco.

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Open the Doors: Up and Running in the Food Service Biz
Feb
21
6:00 PM18:00

Open the Doors: Up and Running in the Food Service Biz

  • West Business Development Center (map)
  • Google Calendar ICS

Cost
$30 General Admission
$25 for Women In Business and Chamber members
$20 West Center clients

Learn how to open the doors to your restaurant audiences and prospects.  Stephen O’Mara with over 30 years of entrepreneurial business experience will provide attendees the tools to effectively write the modern day business plan to achieve a more structured overall approach to your culinary venture.  Julia Siderakis, an experienced restaurateur will complement the workshop with expertise in the necessary additions to running a culinary business in a highly attractive and competitive industry.

What you can expect to learn:

➲ What financial institutions and lenders are looking for in a business plan to draw their 

    interest to your funding request.

➲ How to narrow down a broad plan and make it intellectually attractive, to the point, and

   memorable to persons of interest

➲ What makes the restaurant business plan different from other types of industries

➲ To make projections of food costs and how to ignite creative marketing to compete

➲ What to look for in institutional and private lenders

➲ What your credit history and past business experience can offer your financial backers.

Workshop Instructors:

Both Stephen O’Mara and Julia Siderakis have over 50 years combined experience in the entrepreneurial spirit of owning and operating significant and prosperous businesses.  As they have gradually retired from those businesses, they have integrated their expertise into the West Business Development Center as advisors, board members, and workshop leaders.  In more recent years, instruction in the career and business programs at Mendocino Community College have welcomed their vast knowledge into their course offerings, certificate, and degree programs.

Supported by the Mendo Lake Food Hub 

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Social Media for the Hospitality Industry
Feb
19
6:00 PM18:00

Social Media for the Hospitality Industry

  • West Business Development Center (map)
  • Google Calendar ICS

Cost
$30 General Admission
$25 Women in Business or Chamber members
$20 West Center clients

Does your business’s social media need a little dusting off, or perhaps you are unsure how to get started promoting your business through social media?

Learn how to make social media work for you, and how to develop a content calendar that will keep you on track and constantly growing your digital presence. Join us with social media expert Brendan McGuigan for a walkthrough of best practices, case studies, and platform-specific strategies. The focus will be on building a toolkit and plan that works for you and your business, to ensure you are able to stick with it and to deliver measurable results in both the near- and long-term.

By the end of the workshop you will have a clear understanding of the different social platforms, what is needed to actively engage potential customers, and strategies you can use to deliver results.

Topics that will be covered:

• How can social media increase your occupancy and improve your bottom line?

• How to develop content streams to showcase the best your property has to offer

• How to target Facebook and Instagram ads and continue to iterate them

• How to focus on your key-converting demographics

• What to measure, and how to measure it

• Using in-house talent to manage your social presence

• Strengths and weaknesses of major social platforms for hospitality businesses

Instructor: Brendan McGuigan is a marketing consultant who has worked with businesses on web strategy for 23 years and social media marketing for 10 years. He works with mid- to large-sized hospitality businesses in Mendocino County, Sonoma County, Napa County, and San Francisco.

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Money Basics Part 1 & Part 2
Feb
18
to Feb 25

Money Basics Part 1 & Part 2

  • West Business Development Center (map)
  • Google Calendar ICS

Cost
$60 General Admission
$50 for Women In Business and Chamber members
$40 West Center clients

Part 1 Monday Feb. 18, 2019 6:00-8:00 PM

Part 2 Monday Feb. 25, 2019 6:00-8:00 PM

*Price covers Part 1 & Part 2

Do you have questions about how to achieve financial success for your business? Are you managing your business’s financials and feeling overwhelmed? Starting a business and not sure how to keep track of the money?

Designed for small business owners who have had very little to no formal financial business education, this hands on two-part workshop will help you to develop a financial acumen, and will educate you on systems for your 4 key financial reports: income statement, balance sheet, financial forecast (budget) and cash planning.

What you will learn:

  • Four key financial report small businesses need

  • How to perform a financial forecast

  • Build a cash plan

  • Build and develop your four key financial reports

  • Understanding of what the four main financial reports are

  • Systematize the monthly financial management responsibilities

Using instructor provided worksheets, you will begin to build out your systems and leave with clear next steps to complete them. Through the provided tools and instruction during Part 1 and Part 2, you will learn how to build, read and use information provided by the reports for the betterment of their business decisions. Sign up today for this Two-Part workshop before space runs out!

Instructor: Rachel Clark has worked as an EMyth Business Coach for 14 years, helping clients transform their businesses and lives using the tools, methodologies, and principles of the EMyth coaching program. Using her formal education in Marketing and Economics (coupled with years of experience in Executive Recruiting), Rachel helps clients ready to work on their leadership and business skills.

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Women Mendopreneurs Empowerment Night - February
Feb
15
6:00 PM18:00

Women Mendopreneurs Empowerment Night - February

The Mendocino Women’s Business Center at West Business Development Center is pleased to announce the February 2019 monthly empowerment gathering at a woman owned business located in Ukiah on Friday February 15th!  Join us to connect, collaborate, learn, and gratefully enjoy the bounty of local Mendo food and beverages.

Join us on Friday February 15th  for the monthly Women's "Mendopreneurs" Empowerment Night at Ukiah Valley Networking Agency.  Come and meet the awesome and amazing Maureen "Mo" Mulheren, local successful Independent Insurance Agent, Ukiah City Council Member, and the  Executive Director of Ukiah Valley Networking Agency. as well as other great local entrepreneurs and small business owners in our community. Join us and enjoy! 

*Everyone is Welcome!

Maureen "Mo" Mulheren ~ An amazing local woman in business success story, Maureen "Mo" Mulheren is a Ukiah native, the mother of two wonderful daughters, a business owner and a self-employed Independent Insurance Agent. In November 2018 she was re-elected to the Ukiah City Council. "the City Council needs people connected to the community....I am the council member that knows how the community at large feels about the issues and has the back bone to voice their opinion and not just be a wall flower."

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eCommerce Strategies for Small Businesses
Feb
15
12:00 PM12:00

eCommerce Strategies for Small Businesses

Cost
$30 General Admission
$25 for Women In Business and Chamber members
$20 West Center clients

Don’t miss out on generating more revenue, get your products and services online, now. Join us with eCommerce expert, Veronika Monell, owner of JumpStartNOW, showing you the power of eCommerce. Her superpower is strategizing with business owners. She will share her expertise to identify opportunities and help you learn how to sell and market your products online in today’s fast-paced digital world.

The topics covered will include:

  • Why is eCommerce an opportunity

  • What you should consider before you start

  • What is your eCommerce strategy

  • How to Identify your ideal customers

  • How to develop your online store

  • Managing your store including analytics

  • What to consider when selling on Amazon

  • Build an online marketing strategy

Instructor
Veronika Monell is the owner of JumpStartNOW, a local Sacramento consulting and online marketing agency. She has helped hundreds of businesses navigate the ever changing marketing and business dynamics of today’s fast-paced world. She strategically put the pieces for her clients’ businesses together to create a clear picture. Veronika helps her clients get to the first or the next million.

She serves as chair of this year’s Sacramento Metro Chamber Ambassador Committee and was awarded the Ambassador of the Year 2017. JumpStartNOW has been recognized as a small business with inclusive employment practices for people with disabilities by the Northern California Business Advisory Council.

https://www.linkedin.com/in/veronikamonell and www.jumpstart-now.com.

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eCommerce Strategies for Small Businesses
Feb
14
1:00 PM13:00

eCommerce Strategies for Small Businesses

  • West Business Development Center (map)
  • Google Calendar ICS

Cost
$30 General Admission
$25 for Women In Business and Chamber members
$20 West Center clients

Don’t miss out on generating more revenue, get your products and services online, now. Join us with eCommerce expert, Veronika Monell, owner of JumpStartNOW, showing you the power of eCommerce. Her superpower is strategizing with business owners. She will share her expertise to identify opportunities and help you learn how to sell and market your products online in today’s fast-paced digital world.

The topics covered will include:

  • Why is eCommerce an opportunity

  • What you should consider before you start

  • What is your eCommerce strategy

  • How to Identify your ideal customers

  • How to develop your online store

  • Managing your store including analytics

  • What to consider when selling on Amazon

  • Build an online marketing strategy

Instructor
Veronika Monell is the owner of JumpStartNOW, a local Sacramento consulting and online marketing agency. She has helped hundreds of businesses navigate the ever changing marketing and business dynamics of today’s fast-paced world. She strategically put the pieces for her clients’ businesses together to create a clear picture. Veronika helps her clients get to the first or the next million.

She serves as chair of this year’s Sacramento Metro Chamber Ambassador Committee and was awarded the Ambassador of the Year 2017. JumpStartNOW has been recognized as a small business with inclusive employment practices for people with disabilities by the Northern California Business Advisory Council.

https://www.linkedin.com/in/veronikamonell and www.jumpstart-now.com.

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eCommerce Strategies for Small Businesses
Feb
13
5:00 PM17:00

eCommerce Strategies for Small Businesses

Cost
$30 General Admission
$25 for Women In Business and Chamber members
$20 West Center clients

Don’t miss out on generating more revenue, get your products and services online, now. Join us with eCommerce expert, Veronika Monell, owner of JumpStartNOW, showing you the power of eCommerce. Her superpower is strategizing with business owners. She will share her expertise to identify opportunities and help you learn how to sell and market your products online in today’s fast-paced digital world.

The topics covered will include:

  • Why is eCommerce an opportunity

  • What you should consider before you start

  • What is your eCommerce strategy

  • How to Identify your ideal customers

  • How to develop your online store

  • Managing your store including analytics

  • What to consider when selling on Amazon

  • Build an online marketing strategy

Instructor
Veronika Monell is the owner of JumpStartNOW, a local Sacramento consulting and online marketing agency. She has helped hundreds of businesses navigate the ever changing marketing and business dynamics of today’s fast-paced world. She strategically put the pieces for her clients’ businesses together to create a clear picture. Veronika helps her clients get to the first or the next million.

She serves as chair of this year’s Sacramento Metro Chamber Ambassador Committee and was awarded the Ambassador of the Year 2017. JumpStartNOW has been recognized as a small business with inclusive employment practices for people with disabilities by the Northern California Business Advisory Council.

https://www.linkedin.com/in/veronikamonell and www.jumpstart-now.com.

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Emergency prep that will save your business
Feb
11
6:00 PM18:00

Emergency prep that will save your business

Cost

FREE

With the recent devastation in Northern California due to the wildfires it is clear to all that havoc from natural disasters can alter an individual’s life in seconds. All small business owners, impacted by natural disasters, either directly or indirectly, are finding they have many new unanswered questions on a personal and professional level of operating a business. This must-take free workshop will help guide the entrepreneur to be better prepared when and if the next disaster strikes.


What you can expect to learn:
• Ways to protect your assets
• What does Insurance really cover?
• Licenses, records and paperwork
• How to put your documents in the Cloud
• Leading your employees
• How to get help for your business


This 2 hour workshop includes take-home guidebook with worksheets and resources.


Instructor: Rachel Clark has worked as an EMyth Business Coach for 14 years, helping clients transform their businesses and lives using the tools, methodologies, and principles of the EMyth coaching program. Using her formal education in Marketing and Economics (coupled with years of experience in Executive Recruiting), Rachel helps clients ready to work on their leadership and business skills.

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Learn the Business Basics to Turn Your Ideas into Action
Feb
6
6:00 PM18:00

Learn the Business Basics to Turn Your Ideas into Action

  • West Business Development Center (map)
  • Google Calendar ICS

Cost
$30 General Admission
$25 Women in Business or Chamber members
Free – West Center clients

At West Business Development Center we know that starting and running your own business is not an easy task. It takes resilience, flexibility, perseverance, and education. Yet for most entrepreneurs, running their own business provides them with the independent ability to put their ideas into action, experience the freedom to choose their own path, and to build community and sustainability.

This engaging and informative workshop provides you with start-up guidance, and a general overview of elements to consider when starting and owning a business. Topics Include: Business Licensing Requirements • Business Taxes • Legal Form of Organization • Components of a Business Plan • Financial Readiness • Business Loans • Marketing Messages • Target Markets • Technology Tools for Business Productivity

To become a West Business Development Center Client go to "Get Started", and an adviser will contact you to schedule a meeting.


Instructor

Stephen “SteveO” O’Mara has been helping folks start and grow their businesses since 1995. Working in Mendocino, Sonoma, Lake and Sacramento Counties SteveO has advised entrepreneurs from all over the world. A business advisor, a professor and investor, SteveO says, “Business startup is simple. I explain it simply and share the lessons taught me by entrepreneurs like you. So, tell me - what is your ‘Big Idea?’ ”

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2019 Employment Law Update - What you need to know to be in compliance
Feb
5
6:00 PM18:00

2019 Employment Law Update - What you need to know to be in compliance

Cost
$30 General Admission
$25 Women in Business or Chamber members
$20 West Center clients

Is your business prepared for the new employment laws that have recently come into effect this January? Stay ahead of the competition and attend this timely workshop to better understand the new labor laws affecting all California employers and businesses. There are many new state and federal laws that will be influencing business of all sizes, which means now is the best time to find out how these changes are impacting your business!

This workshop will give an overview of recent changes to California employment laws that will be affecting business both large and small. Guided by expert instructor, Lisa McCormack, you will receive resources to help navigate these changing times in California employment law. A few of the covered topics will be:

  • An overview of employment law regulations

  • How the new laws affect companies by size

  • Rules on salary questions for applicants

  • New ABC test for independent contractors

  • Changes to minimum wage

  • Strengthening harassment protection

Take this opportunity to ask questions and find out answers for your business to start this year right. Register today for this workshop to be better educated for the year ahead.

Instructor

Lisa McCormack has spent over thirty years as an HR practitioner and leader. Much of her experience has been in high technology, working with small companies undergoing rapid growth and change. Lisa has worked with highly successful companies and numerous venture-backed start-ups, resulting in her pragmatic approach to problem-solving and conflict resolution, which produces practical solutions and effective results. Lisa lives and works on the Mendocino coast and owns Affogato Human Resources, an HR consulting firm based out of San Jose, CA.

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Independent Contractor vs Employee?
Jan
30
6:00 PM18:00

Independent Contractor vs Employee?

  • West Business Development Center (map)
  • Google Calendar ICS

Cost
$30 General Admission
$25 Women in Business or Chamber members
$20 West Center clients

Attend this very timely and important workshop designed to protect local small business owners to ensure the correct and compliant worker classification. This workshop will provide the very necessary information on classification of your workers as employees vs independent contractors.

Like most small business owners, you probably aren't too confident that you're correctly classifying workers as independent contractors versus employees. But misclassifying your workers can result in serious fines and penalties that will significantly hurt your business - at both the federal and state level, a small business owner can be required to pay years in back taxes, pay back wages, retroactive insurance premiums, many other penalties as well as there being the real risk of potential lawsuits. The bottom line is that to protect yourself as an employer you must take this issue seriously and understand the correct way to classify your workers.

During this workshop you will learn:

  • The tests for independent contractors

  • The new rules surrounding worker classification

  • How to correctly classify your workers and protecting your company and assets

Instructor
Lisa McCormack has spent over thirty years as an HR practitioner and leader. Much of her experience has been in high technology, working with small companies undergoing rapid growth and change. Lisa has worked with highly successful companies and numerous venture-backed start-ups, resulting in her pragmatic approach to problem-solving and conflict resolution, which produces practical solutions and effective results. Lisa lives and works on the Mendocino coast and owns Affogato Human Resources, an HR consulting firm based out of San Jose, CA.

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Learn the Business Basics to Turn Your Ideas into Action
Jan
22
6:00 PM18:00

Learn the Business Basics to Turn Your Ideas into Action

Cost
$30 General Admission
Free to West Center clients

At West Business Development Center we know that starting and running your own business is not an easy task. It takes resilience, flexibility, perseverance, and education. Yet for most entrepreneurs, running their own business provides them with the independent ability to put their ideas into action, experience the freedom to choose their own path, and to build community and sustainability.

This engaging and informative workshop provides you with start-up guidance, and a general overview of elements to consider when starting and owning a business. Topics Include: Business Licensing Requirements • Business Taxes • Legal Form of Organization • Components of a Business Plan • Financial Readiness • Business Loans • Marketing Messages • Target Markets • Technology Tools for Business Productivity


Instructor

Stephen “SteveO” O’Mara has been helping folks start and grow their businesses since 1995. Working in Mendocino, Sonoma, Lake and Sacramento Counties SteveO has advised entrepreneurs from all over the world. A business advisor, a professor and investor, SteveO says, “Business startup is simple. I explain it simply and share the lessons taught me by entrepreneurs like you. So, tell me - what is your ‘Big Idea?’”

To become a West Business Development Center Client go "Get Started", and an adviser will contact you to schedule a meeting.

View Event →
Learn the Business Basics to Turn Your Ideas into Action
Jan
16
6:00 PM18:00

Learn the Business Basics to Turn Your Ideas into Action

  • West Business Development Center (map)
  • Google Calendar ICS

Cost
Free for West Company Clients
$25 General Admission

At West Business Development Center we know that starting and running your own business is not an easy task. It takes resilience, flexibility, perseverance, and education. Yet for most entrepreneurs, running their own business provides them with the independent ability to put their ideas into action, experience the freedom to choose their own path, and to build community and sustainability.

This engaging and informative workshop provides you with start-up guidance, and a general overview of elements to consider when starting and owning a business. Topics Include: Business Licensing Requirements • Business Taxes • Legal Form of Organization • Components of a Business Plan • Financial Readiness • Business Loans • Marketing Messages • Target Markets • Technology Tools for Business Productivity

To become a West Business Development Center Client go to "Get Started", and an adviser will contact you to schedule a meeting.

Instructor
Stephen “SteveO” O’Mara has been helping folks start and grow their businesses since 1995. Working in Mendocino, Sonoma, Lake and Sacramento Counties SteveO has advised entrepreneurs from all over the world. A business advisor, a professor and investor, SteveO says, “Business startup is simple. I explain it simply and share the lessons taught me by entrepreneurs like you. So, tell me - what is your ‘Big Idea?’”

View Event →
Human Resources? What Small Business Owners Need to Know Today
Dec
11
6:00 PM18:00

Human Resources? What Small Business Owners Need to Know Today

  • West Business Development Center (map)
  • Google Calendar ICS

Cost
$30 General Admission
$25 for Chamber or Women in Business Members

As a small business owner, it’s hard to know with certainty all of the Human Resources regulations that exist and which ones apply to your company, and even more, how to comply with them!

At this great new Human Resources workshop for small business, you will learn the best practices in job descriptions, employee handbooks, pay classifications, and understand the compliance requirements and all the necessary employment paperwork, from new hire to termination. After attending this workshop you will understand the record-keeping requirements that you must comply with as a small business owner as well as the areas of compliance you must maintain and how to do so to best protect your business and your employees.

You'll learn how to navigate through sticky employee / employer situations; performance issues, leaves of absence, how to help employees transition out of your organization, how to handle compensation, references, unemployment, workplace injuries and much, much more.

If you're like most small business owners, there isn't room in your budget to hire a human resources person, much less a consultant. This workshop outlines the basic compliance issues that small businesses need to know today to continue operating without fear of non-compliance, bad morale, fines, or even costly lawsuits.

Instructor
Lisa McCormack has spent over thirty years as an HR practitioner and leader. Much of her experience has been in high technology, working with small companies undergoing rapid growth and change. Lisa has worked with highly successful companies and numerous venture-backed start-ups, resulting in her pragmatic approach to problem-solving and conflict resolution, which produces practical solutions and effective results. Lisa lives and works on the Mendocino coast and owns Affogato Human Resources, an HR consulting firm based out of San Jose, CA.

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Planning For A Better Tomorrow: Make Your Business a Success in 2019
Dec
6
6:00 PM18:00

Planning For A Better Tomorrow: Make Your Business a Success in 2019

  • West Business Development Center (map)
  • Google Calendar ICS

Cost
$30 General Admission | $25 Chamber Members, Women in Business Network Members

Do you have a game plan ready to make 2019 your most successful year? Join West Business Development Center for this annual planning workshop and learn how to plan for the success of your small business in 2019!

In this workshop you will learn:

  • How to understand the parts of your business and how to assess where they are today, where you want them to be by the end of 2019, and what it is going to take to get you there

  • How to develop an organized plan, prioritized by quarters

  • Gain valuable leadership annual planning ability

  • See clearly how to move directly towards your company goals

  • How to formulate your business vision and what actual work you need to do to move towards that vision

In this hands-on workshop each participant is provided with an annual plan workbook. Working together the participants and facilitator will review the current condition of the business and use the tool to develop a specific business strategy for the new year. Participants will learn how the annual plan will evolve and adapt through the upcoming year as the business grows.

Pre-requisite: Own an active business

“It wasn’t until I sat down and planned that the ideas in my head became reality. With Rachel’s help I was able to take a clear picture of my ideal business and life and make it happen.”

Instructor
Rachel Clark is the owner of Synergy Business Coaching. Rachel has been a business coach for 14 years, focusing on the development, training and education in the seven distinct areas of the business model. She works with small businesses that are struggling to grow and develop into mature operations.

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Understand How Changes in Minimum Wage Law Will Impact Your Business
Dec
5
6:00 PM18:00

Understand How Changes in Minimum Wage Law Will Impact Your Business

California's minimum wage law increases each year until it reaches $15 per hour in 2024.

The annual increase in minimum wage needs to be the catalyst for you to take a hard look at your business model. When minimum wage increases, the price of doing business increases in every area. As a small business owner you should be doing a quarterly review of your pricing structure and focusing on a few increases within the year instead of waiting too long and getting hit with larger price increases that will massively impact your bottom line and operating budget.

All California small businesses will feel the impact from these wage increases; from price increases from their vendors, rising insurance costs, and the general cost of doing business in the State.  Attend this workshop to be informed and prepared to deal with these changes, determine strategy and feasibility options for your business by making smarter and more strategic decisions based on increasing efficiency and productivity. Small business owners need to strategize by providing better employee training and retention to streamline your workforce and keep those great employees that make your business great.

The workshop is offered by the West Business Development Center in partnership with the Greater Ukiah Chamber of Commerce.

INSTRUCTOR: Steve Lamb has worked with West Business Development Center clients since 2012.  Steve brings over 20 years of experience in management and operations in the telecommunications industry and has owned his own company, the Interview Team. Steve’s particular areas of expertise include strategic and tactical planning, budgeting and financial analysis, project development and management. Steve says that one of his favorite things about working with West Company clients is “suggesting clients look at a particular issue from a perspective which is different from any they previously considered. This is the advantage of the clarity and non-emotional analysis of being on the outside looking in.


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Women's Mendopreneurs Empowerment Night - October
Nov
30
6:00 PM18:00

Women's Mendopreneurs Empowerment Night - October

NOVEMBER 9TH, 2018 - PLEASE NOTE: DUE TO THE POOR AIR QUALITY FROM THE FIRES, WE HAVE CANCELED THIS EVENT SCHEDULED FOR TONIGHT AT TESTA WINERY & HAVE RESCHEDULED IT FOR FRIDAY, NOVEMBER 30TH, 6PM TO 8PM.

The Mendocino Women’s Business Center at West Company is pleased to announce the upcoming monthly empowerment gathering at a woman owned business located in Calpella on Friday November 30th! Join us to connect, collaborate, learn, and gratefully enjoy the bounty of local Mendo food and beverages.

Join us on Friday November 9th for the November Women's "Mendopreneurs" Empowerment Night at Testa Winery, the Mendocino Women's Business Center at West Company and Testa Vineyards, Maria Testa Martineson, who is sponsoring and hosting our November gathering! Come and meet the amazing, community businesswoman, Maria Testa Martineson, hear the story of her inspiring journey to success, connect with other local Mendopreneurs and Small Business Owners in our community and enjoy local food and drink. We guarantee you will meet other amazing local entreprenuers and small business owners and make new friends and great connections! Join us and enjoy! We look forward to welcoming you to this new monthly event!

*Everyone is Welcome!

Maria Testa Martineson of Testa Winery, is Testa's wine maker, accountant, manager, landscape artist, mom, wife, Nawnie, backbone, consultant, voice of reason, and the other half behind chasing a dream and making Testa into a winery seven years ago with her husband! She wears so many hats and holds the Testa team together! Her loving spirit makes you feel at home and a part of the Testa family instantly. She is so proud of our family history and loves telling the story of how Testa Vineyards came about! She also loves spending time in her garden with my nephew Tommy and enjoying any time she can with our growing family! 

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Understand How Changes in Minimum Wage Law Will Impact Your Business
Nov
29
6:00 PM18:00

Understand How Changes in Minimum Wage Law Will Impact Your Business

California's minimum wage law increases each year until it reaches $15 per hour in 2024.

The annual increase in minimum wage needs to be the catalyst for you to take a hard look at your business model. When minimum wage increases, the price of doing business increases in every area. As a small business owner you should be doing a quarterly review of your pricing structure and focusing on a few increases within the year instead of waiting too long and getting hit with larger price increases that will massively impact your bottom line and operating budget.

All California small businesses will feel the impact from these wage increases; from price increases from their vendors, rising insurance costs, and the general cost of doing business in the State.  Attend this workshop to be informed and prepared to deal with these changes, determine strategy and feasibility options for your business by making smarter and more strategic decisions based on increasing efficiency and productivity. Small business owners need to strategize by providing better employee training and retention to streamline your workforce and keep those great employees that make your business great.

The workshop is offered by the West Business Development Center in partnership with the Greater Ukiah Chamber of Commerce.

INSTRUCTOR: Steve Lamb has worked with West Business Development Center clients since 2012.  Steve brings over 20 years of experience in management and operations in the telecommunications industry and has owned his own company, the Interview Team. Steve’s particular areas of expertise include strategic and tactical planning, budgeting and financial analysis, project development and management. Steve says that one of his favorite things about working with West Company clients is “suggesting clients look at a particular issue from a perspective which is different from any they previously considered. This is the advantage of the clarity and non-emotional analysis of being on the outside looking in.


View Event →
Understand How Changes in Minimum Wage Law Will Impact Your Business
Nov
28
6:00 PM18:00

Understand How Changes in Minimum Wage Law Will Impact Your Business

  • West Business Development Center (map)
  • Google Calendar ICS

California's minimum wage law increases each year until it reaches $15 per hour in 2024.

The annual increase in minimum wage needs to be the catalyst for you to take a hard look at your business model. When minimum wage increases, the price of doing business increases in every area. As a small business owner you should be doing a quarterly review of your pricing structure and focusing on a few increases within the year instead of waiting too long and getting hit with larger price increases that will massively impact your bottom line and operating budget.

All California small businesses will feel the impact from these wage increases; from price increases from their vendors, rising insurance costs, and the general cost of doing business in the State.  Attend this workshop to be informed and prepared to deal with these changes, determine strategy and feasibility options for your business by making smarter and more strategic decisions based on increasing efficiency and productivity. Small business owners need to strategize by providing better employee training and retention to streamline your workforce and keep those great employees that make your business great.

The workshop is offered by the West Business Development Center in partnership with the Greater Ukiah Chamber of Commerce.

INSTRUCTOR: Steve Lamb has worked with West Business Development Center clients since 2012.  Steve brings over 20 years of experience in management and operations in the telecommunications industry and has owned his own company, the Interview Team. Steve’s particular areas of expertise include strategic and tactical planning, budgeting and financial analysis, project development and management. Steve says that one of his favorite things about working with West Company clients is “suggesting clients look at a particular issue from a perspective which is different from any they previously considered. This is the advantage of the clarity and non-emotional analysis of being on the outside looking in.


View Event →
Learn to Use Business Basics to Turn Your Ideas into Action
Nov
28
6:00 PM18:00

Learn to Use Business Basics to Turn Your Ideas into Action

  • West Business Development Center (map)
  • Google Calendar ICS

Cost
Free for West Company Clients
$25 General Admission
$20 Chamber or Women in Business Network Member

Owning a business is not an easy task. It take perseverance, resilience and flexibility. Some days you may feel you are challenged beyond your capacity. But for the vast majority of entrepreneurs owning their business provides them with the ability to put their ideas into action, build community and gives them the freedom to choose their own path.

This workshop will provide you with start-up guidance, and a general overview of elements to consider when starting and owning a business. Topics Include: Business Licensing Requirements • Business Taxes • Legal Form of Organization • Components of a Business Plan • Financial Readiness • Business Loans • Marketing Messages • Target Markets • Technology Tools for Business Productivity

Instructor
Stephen “SteveO” O’Mara has been helping folks start and grow their businesses since 1995. Working in Mendocino, Sonoma, Lake and Sacramento Counties SteveO has advised entrepreneurs from all over the world. A business advisor, a professor and investor, SteveO says, “Business startup is simple. I explain it simply and share the lessons taught me by entrepreneurs like you. So, tell me - what is your ‘Big Idea?’ ”

View Event →
Learn the Business Basics to Turn Your Ideas into Action
Nov
27
6:00 PM18:00

Learn the Business Basics to Turn Your Ideas into Action

  • West Business Development Center (map)
  • Google Calendar ICS

Cost
Free for West Company Clients
$25 General Admission
$20 Chamber or Women in Business Network Member

Owning a business is not an easy task. It take perseverance, resilience and flexibility. Some days you may feel you are challenged beyond your capacity. But for the vast majority of entrepreneurs owning their business provides them with the ability to put their ideas into action, build community and gives them the freedom to choose their own path.

This workshop will provide you with start-up guidance, and a general overview of elements to consider when starting and owning a business. Topics Include: Business Licensing Requirements • Business Taxes • Legal Form of Organization • Components of a Business Plan • Financial Readiness • Business Loans • Marketing Messages • Target Markets • Technology Tools for Business Productivity

Instructor
Stephen “SteveO” O’Mara has been helping folks start and grow their businesses since 1995. Working in Mendocino, Sonoma, Lake and Sacramento Counties SteveO has advised entrepreneurs from all over the world. A business advisor, a professor and investor, SteveO says, “Business startup is simple. I explain it simply and share the lessons taught me by entrepreneurs like you. So, tell me - what is your ‘Big Idea?’ ”

View Event →
Learn the Business Basics to Turn Your Ideas into Action
Nov
15
6:00 PM18:00

Learn the Business Basics to Turn Your Ideas into Action

  • West Business Development Center (map)
  • Google Calendar ICS

Cost
Free for West Company Clients
$25 General Admission
$20 Chamber or Women in Business Network Member

Owning a business is not an easy task. It take perseverance, resilience and flexibility. Some days you may feel you are challenged beyond your capacity. But for the vast majority of entrepreneurs owning their business provides them with the ability to put their ideas into action, build community and gives them the freedom to choose their own path.

This workshop will provide you with start-up guidance, and a general overview of elements to consider when starting and owning a business. Topics Include: Business Licensing Requirements • Business Taxes • Legal Form of Organization • Components of a Business Plan • Financial Readiness • Business Loans • Marketing Messages • Target Markets • Technology Tools for Business Productivity

Instructor
Stephen “SteveO” O’Mara has been helping folks start and grow their businesses since 1995. Working in Mendocino, Sonoma, Lake and Sacramento Counties SteveO has advised entrepreneurs from all over the world. A business advisor, a professor and investor, SteveO says, “Business startup is simple. I explain it simply and share the lessons taught me by entrepreneurs like you. So, tell me - what is your ‘Big Idea?’ ”

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Human Resources? What Small Business Owners Need to Know Today
Nov
14
6:00 PM18:00

Human Resources? What Small Business Owners Need to Know Today

  • West Business Development Center (map)
  • Google Calendar ICS

Cost
$30 General Admission
$25 for Chamber or Women in Business Members

As a small business owner, it’s hard to know with certainty all of the Human Resources regulations that exist and which ones apply to your company, and even more, how to comply with them!

At this great new Human Resources workshop for small business, you will learn the best practices in job descriptions, employee handbooks, pay classifications, and understand the compliance requirements and all the necessary employment paperwork, from new hire to termination. After attending this workshop you will understand the record-keeping requirements that you must comply with as a small business owner as well as the areas of compliance you must maintain and how to do so to best protect your business and your employees.

You'll learn how to navigate through sticky employee / employer situations; performance issues, leaves of absence, how to help employees transition out of your organization, how to handle compensation, references, unemployment, workplace injuries and much, much more.

If you're like most small business owners, there isn't room in your budget to hire a human resources person, much less a consultant. This workshop outlines the basic compliance issues that small businesses need to know today to continue operating without fear of non-compliance, bad morale, fines, or even costly lawsuits.

Instructor
Lisa McCormack has spent over thirty years as an HR practitioner and leader. Much of her experience has been in high technology, working with small companies undergoing rapid growth and change. Lisa has worked with highly successful companies and numerous venture-backed start-ups, resulting in her pragmatic approach to problem-solving and conflict resolution, which produces practical solutions and effective results. Lisa lives and works on the Mendocino coast and owns Affogato Human Resources, an HR consulting firm based out of San Jose, CA.

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