E Commerce: Getting the Most Out of The Etsy Platform: Event Canceled
Jun
18
to Jun 27

E Commerce: Getting the Most Out of The Etsy Platform: Event Canceled

  • West Business Development Center (map)
  • Google Calendar ICS

Event Canceled

E Commerce: Getting the Most Out of The Etsy Platform

Last year Etsy reported that small businesses selling on the platform contributed $4.7 billion to the economy. Now is the time to capture your slice of those in sales on Etsy! If you have a  product to sell or already owe an Etsy online store that isn’t getting the sales you want this workshop is for you. With customers everywhere embracing the convenience of shopping from their computer or smartphone, it’s time to think about your own e-commerce strategy.

Etsy expert and owner of Caspar Curiosities, Rachael Victoria Adams will be teaching you everything you need to know to make your Etsy store a success in this two-day workshop in Ukiah. Be sure to sign up early as this workshop will fill up quickly.

What you will learn in this workshop:

  • How to open or update your Etsy online store

  • How to style photos for the best results

  • What keywords to drive traffic to your store

  • How to write content to attract audiences

  • What brings value to your unique store

This workshop is taught by:

Rachael Victoria Adams is the owner of Caspar Curiosities, an art gallery, and boutique in the rural village of Caspar, California. She has been selling art and antiques online since 1996 and e-commerce is a crucial aspect of the success of her business. She currently has thriving e-commerce shops on both Etsy and eBay, representing her physical store in Caspar. Rachael has mastered the ins and outs of these internet platforms, as well as adapted and grown with the progression of their technology. Learn more about Caspar Curiosities here.

Read more about this workshop on our blog.

Date & Time:

Part 1 - Tuesday, June 18th 12:00 - 2:00 PM

Part 2 - Thursday, June 27th 12:00 - 2:00 PM

*Please note we ask all workshop attendees to be in the classroom and at their seats ten minutes prior to class.

Location:

West Business Development Center 185 E. Church Street Ukiah, CA 95482 (map)

Cost:
$60 General Admission
$50 Women in Business or Chamber members
$40 West Center Clients

Disclaimer:

In the event West BDC must cancel a workshop for any reason, all registered participants will be notified and 100% of the fee refunded.

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E Commerce: Getting the Most Out of The Etsy Platform
Jun
25
to Jul 2

E Commerce: Getting the Most Out of The Etsy Platform

  • West Business Development Center (map)
  • Google Calendar ICS

E Commerce: Getting the Most Out of The Etsy Platform

Last year Etsy reported that small businesses selling on the platform contributed $4.7 billion to the economy. Now it is the time to capture your slice of those sales on Etsy! If you have a product to sell or already owe an Etsy online store that isn’t getting the sales you want this workshop is for you. With customers everywhere embracing the convenience of shopping from their computer or smartphone, it’s time to think about your own e-commerce strategy. Etsy expert and owner of Caspar Curiosities, Rachael Victoria Adams will be teaching you everything you need to know to make your Etsy store a success in this two-day workshop in Fort Bragg. Be sure to sign up early as this workshop will fill up quickly.

What you will learn in this workshop:

  • How to get started or update your Etsy online store

  • How to style photos for the best results

  • What keywords to drive traffic to your store

  • How to write content to attract audiences

  • What brings value to your unique store

This workshop is taught by:

Rachael Victoria Adams is the owner of Caspar Curiosities, an art gallery and boutique in the rural village of Caspar, California. She has been selling art and antiques online since 1996 and e-commerce is a crucial aspect of the success of her business. She currently has thriving e-commerce shops on both Etsy and eBay, representing her physical store in Caspar. Rachael has mastered the ins and outs of these internet platforms, as well as adapted and grown with the progression of their technology. Learn more about Caspar Curiosities here.

Read more about this workshop on our blog.

Date & Time:

Part 1 - Tuesday, June 25th 12:00 - 2:00 PM

Part 2 - Tuesday, July 2nd 12:00 - 2:00 PM

*Please note we ask all workshop attendees to be in the classroom and at their seats ten minutes prior to class.

Location:

West Business Development Center 345 N Franklin St, Fort Bragg CA 95437  (map)

Cost:
$60 General Admission
$50 Women in Business or Chamber members
$40 West Center Clients

Disclaimer:

In the event West BDC must cancel a workshop for any reason, all registered participants will be notified and 100% of the fee refunded.

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E Commerce: Getting the Most Out of The Etsy Platform
Jun
26
12:00 PM12:00

E Commerce: Getting the Most Out of The Etsy Platform

E Commerce: Getting the Most Out of The Etsy Platform

Last year Etsy reported that small businesses selling on the platform contributed $4.7 billion to the economy. Now is the time to capture your slice of those in sales on Etsy! If you have a  product to sell or already owe an Etsy online store that isn’t getting the sales you want this workshop is for you. With customers everywhere embracing the convenience of shopping from their computer or smartphone, it’s time to think about your own e-commerce strategy.

Etsy expert and owner of Caspar Curiosities, Rachael Victoria Adams will be teaching you everything you need to know to make your Etsy store a success in this workshop in Point Arena. Be sure to sign up early as this workshop will fill up quickly.

What you will learn in this workshop:

  • How to open or update your Etsy online store

  • How to style photos for the best results

  • What keywords to drive traffic to your store

  • How to write content to attract audiences

  • What brings value to your unique store

This workshop is taught by:

Rachael Victoria Adams is the owner of Caspar Curiosities, an art gallery, and boutique in the rural village of Caspar, California. She has been selling art and antiques online since 1996 and e-commerce is a crucial aspect of the success of her business. She currently has thriving e-commerce shops on both Etsy and eBay, representing her physical store in Caspar. Rachael has mastered the ins and outs of these internet platforms, as well as adapted and grown with the progression of their technology. Learn more about Caspar Curiosities here.

Read more about this workshop on our blog.

Date & Time:

Wednesday, June 26th 12:00 - 3:00 PM

*Please note we ask all workshop attendees to be in the classroom and at their seats ten minutes prior to class.

Location:

Point Arena Tech Center 185 Lake St, Point Arena, CA 95468 (map)

Cost:
$60 General Admission
$50 Women in Business or Chamber members
$40 West Center Clients

Disclaimer:

In the event West BDC must cancel a workshop for any reason, all registered participants will be notified and 100% of the fee refunded.

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Mendopreneurs Empowerment Night - JUNE
Jun
27
6:00 PM18:00

Mendopreneurs Empowerment Night - JUNE

  • Night Hawk Art & Healing Collective (map)
  • Google Calendar ICS

Mendopreneurs Empowerment Night - JUNE

The Mendocino Women’s Business Center at West Business Development Center is pleased to announce the June hosting of the monthly empowerment gathering at a woman-owned business located in Laytonville on Thursday, June 27th!

Join fellow entrepreneurs and locals at Night Hawk Art & Healing Collective, where owner Hope Najjar will be hosting the Mendocino Women’s Business Center’s June Women Mendopreneurs Empowerment Night! Come to this free event to connect, collaborate and make new friends while enjoying local food and beverages. Everyone is welcome so RSVP today!

Hope Najjar, the owner of Night Hawk Art & Healing Collective in Laytonville, is also a certified Birth/Labor and Postpartum Doula. She has recently opened Night Hawk and Healing Collective, which is an Herbal Apothecary, Spiritual Shop, Tea Room and hosts Community Classes and Workshops. The mission of this beautiful space is to empower through sharing traditional methods of healing and promoting self-care.

Date:

Thursday, June 27th


Time:

6:00-8:00 PM

Location:

44960 Hwy 101

Laytonville, California 95454

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Startup Mendocino Gala Event
Aug
25
3:00 PM15:00

Startup Mendocino Gala Event

Join us for the First Annual Startup Mendocino Gala at the Mendocino College Theater

Determine the fate of who wins Startup Mendocino by coming to the Competition Gala!

YOU will get to vote on the winning presentation - and determine the fate of which entrepreneur is worthy of taking home the grand prize.

Wine, food, entertainment and an amazing live presentation of five entrepreneurs vying for a $10,000 grand prize will make this a must-attend event.

Ticket price includes:

  • Family friendly entertainment

  • Wine, beer, refreshments and delicious local snacks and desserts

  • *If you wish to drink alcoholic beverages at this event you will be required to show ID

Date:

Sunday, August 25, 2018

Time:

3:00 PM - 7:00 PM

Location:

Mendocino College Theater - 1000 Hensley Creek Rd, Ukiah, CA 95482

Startup Mendocino is Sponsored by:

The John and Sandra Mayfield Foundation

Adventist Hospital

Savings Bank of Mendocino County

Economic Development and Financing Foundation

North Coast Brewery

Mendocino College

Harvest Market

America's SBDC

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Learn the Business Basics to Turn Your Ideas into Action
Jun
19
5:30 PM17:30

Learn the Business Basics to Turn Your Ideas into Action

Learn the Business Basics to Turn Your Ideas into Action

Do you have a passion that you want to turn into profit? Join the 3.9 million other small businesses in California that are turning dreams into reality. This engaging workshop provides you with guidance, and a overview of elements to consider when starting and owning a business. This is the perfect starting point to build the knowledge you need to succeed, so sign up to get started today.

What you will learn in this workshop:

  • Components of a Business Plan

  • Business Loans

  • Technology Tools for Business Productivity

  • Legal Form of Organization

  • Business Licensing Requirements

  • Financial Readiness

  • Marketing Messages

  • Target Markets

You have seen those entrepreneurs succeed in following their passions. Now it’s time to join them. To become a West Business Development Center Client, click Get Started, and an adviser will contact you to schedule a meeting.

 

This workshop is taught by:

Instructor Stephen “SteveO” O’Mara has been helping folks start and grow their businesses since 1995. Working in Mendocino, Sonoma, Lake and Sacramento Counties, SteveO has advised entrepreneurs from all over the world. A business advisor, a professor and an investor, SteveO says, “Business startup is simple. I explain it simply and share the lessons taught me by entrepreneurs like you."

Date:

June 19, 2019

Time:

5:30-7:30PM

*Please note we ask all workshop attendees to be in the classroom at their seats ten minutes prior to class. Class will begin promptly at 5:30 PM

Location:

West Business Development Center 345 N Franklin St. Fort Bragg, CA 95437

Cost:
$30 General Admission
$25 Women in Business or Chamber members
$20 West Center Clients

Disclaimer:

In the event West BDC must cancel a workshop for any reason, all registered participants will be notified and 100% of the fee refunded.

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FREE Emergency Prep for your Business: Lakeport
Jun
17
5:30 PM17:30

FREE Emergency Prep for your Business: Lakeport

With the recent devastation in Northern California due to the wildfires it is clear to all that havoc from natural disasters can alter an individual’s life in seconds. All small business owners, impacted by natural disasters, either directly or indirectly, are finding they have many new unanswered questions on a personal and professional level of operating a business.This must-take free workshop will help guide the entrepreneur to be better prepared when and if the next disaster strikes.

What you can expect to learn:

• Ways to protect your assets

• What does Insurance really cover?

• Licenses, records and paperwork

• How to put your documents in the Cloud

• Leading your employees

• How to get help for your business

For registered attendees, this 2 hour workshop includes a 56 page take-home guidebook with worksheets and resources.

Sign up for this free workshop before seating fills up!

Instructor: Rachel Clark has worked as an EMyth Business Coach for 14 years, helping clients transform their businesses and lives using the tools, methodologies, and principles of the EMyth coaching program. Using her formal education in Marketing and Economics (coupled with years of experience in Executive Recruiting), Rachel helps clients ready to work on their leadership and business skills.


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Shopify: Start your Online Store
Jun
12
5:30 PM17:30

Shopify: Start your Online Store

Shopify: Start your Online Store

Did you know that total sales revenue on Shopify reached $63 billion in 2018?  And it’s growing. If you are ready to start selling online take this workshop to learn how to quickly (and successfully) you can start. Shopify is one of the top eCommerce platforms.  This workshop will cover everything you need to know to set up your own Shopify store, from adding products to connecting your business’s social media. Sign up today to start making your online store a success.  

Instructor note:

*Please bring a laptop so you can work on your store during the session.

What you will learn in this workshop:

  • Why choose Shopify over other eCommerce platforms

  • How to add products and create collections in your Shopify store

  • How to connect to social media and use analytics tools

  • How to navigate and use your Shopify store

  • Best practices for Shopify success (dos and don’ts)

This workshop is taught by:

Instructor: Marinela Miclea runs Mendo Digital, a local Web optimization company and approved Shopify partner, and writes the popular Mendo Coast Biz column in The Mendocino Beacon and Fort Bragg Advocate-News. Certified in SEO, digital marketing, marketing strategy, and social marketing, Marinela has 20+ years of experience in high-tech and marketing. She serves as Communications Director for Coast Women in Business as well as Advisor for the West Business Development Center, host of the Mendocino Small Business Development Center (SBDC) Program.

Date:

June 12, 2019

Time:

5:30 - 7:30 PM

*Please note we ask all workshop attendees to be in the classroom and at their seats ten minutes prior to class.

Location:

West Business Development Center 345 N. Franklin St. Fort Bragg, CA 95437

Cost:
$30 General Admission
$25 Women in Business or Chamber members
$20 West Center Clients

Disclaimer:

In the event West BDC must cancel a workshop for any reason, all registered participants will be notified and 100% of the fee refunded.


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FREE Emergency Prep for your Business: Clearlake
Jun
10
5:30 PM17:30

FREE Emergency Prep for your Business: Clearlake

With the recent devastation in Northern California due to the wildfires it is clear to all that havoc from natural disasters can alter an individual’s life in seconds. All small business owners, impacted by natural disasters, either directly or indirectly, are finding they have many new unanswered questions on a personal and professional level of operating a business.This must-take free workshop will help guide the entrepreneur to be better prepared when and if the next disaster strikes.

What you can expect to learn:

• Ways to protect your assets

• What does Insurance really cover?

• Licenses, records and paperwork

• How to put your documents in the Cloud

• Leading your employees

• How to get help for your business

For registered attendees, this 2 hour workshop includes a 56 page take-home guidebook with worksheets and resources.

Sign up for this free workshop before seating fills up!

Instructor: Rachel Clark has worked as an EMyth Business Coach for 14 years, helping clients transform their businesses and lives using the tools, methodologies, and principles of the EMyth coaching program. Using her formal education in Marketing and Economics (coupled with years of experience in Executive Recruiting), Rachel helps clients ready to work on their leadership and business skills.


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Shopify: Start your Online Store: WORKSHOP CANCELED
Jun
5
5:30 PM17:30

Shopify: Start your Online Store: WORKSHOP CANCELED

***This workshop has been canceled

Shopify: Start your Online Store

Did you know that total sales revenue on Shopify reached $63 billion in 2018? And it’s growing. If you are ready to start selling online take this workshop to learn how to quickly (and successfully) you can start. Shopify is one of the top eCommerce platforms. This workshop will cover everything you need to know to set up your own Shopify store, from adding products to connecting your business’s social media. Sign up today to start making your online store a success.

Instructor note:

*Please bring a laptop so you can work on your store during the session.

What you will learn in this workshop:

Why choose Shopify over other eCommerce platforms

How to add products and create collections in your Shopify store

How to connect to social media and use analytics tools

How to navigate and use your Shopify store

Best practices for Shopify success (dos and don’ts)

This workshop is taught by:

Instructor: Marinela Miclea runs Mendo Digital, a local Web optimization company and approved Shopify partner, and writes the popular Mendo Coast Biz column in The Mendocino Beacon and Fort Bragg Advocate-News. Certified in SEO, digital marketing, marketing strategy, and social marketing, Marinela has 20+ years of experience in high-tech and marketing. She serves as Communications Director for Coast Women in Business as well as Advisor for the West Business Development Center, host of the Mendocino Small Business Development Center (SBDC) Program.

Date:

June 5, 2019

Time:

5:30 - 7:30 PM

*Please note we ask all workshop attendees to be in the classroom and at their seats ten minutes prior to class.

Location:

West Business Development Center 185 E. Church Street Ukiah, CA 95482 (map)

Cost:

$30 General Admission

$25 Women in Business or Chamber members

$20 West Center Clients

Disclaimer:

In the event West BDC must cancel a workshop for any reason, all registered participants will be notified and 100% of the fee refunded.

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Learn the Business Basics to Turn Your Ideas into Action: WORKSHOP CANCELED
Jun
4
5:30 PM17:30

Learn the Business Basics to Turn Your Ideas into Action: WORKSHOP CANCELED

WORKSHOP CANCELED

Learn the Business Basics to Turn Your Ideas into Action

Do you have a passion that you want to turn into profit? Join the 3.9 million other small businesses in California that are turning dreams into reality. This engaging workshop provides you with guidance, and a overview of elements to consider when starting and owning a business. This is the perfect starting point to build the knowledge you need to succeed, so sign up to get started today.

What you will learn in this workshop:

  • Components of a Business Plan

  • Business Loans

  • Technology Tools for Business Productivity

  • Legal Form of Organization

  • Business Licensing Requirements

  • Financial Readiness

  • Marketing Messages

  • Target Markets

You have seen those entrepreneurs succeed in following their passions. Now it’s time to join them. To become a West Business Development Center Client, click Get Started, and an adviser will contact you to schedule a meeting.

 

This workshop is taught by:

Instructor Stephen “SteveO” O’Mara has been helping folks start and grow their businesses since 1995. Working in Mendocino, Sonoma, Lake and Sacramento Counties, SteveO has advised entrepreneurs from all over the world. A business advisor, a professor and an investor, SteveO says, “Business startup is simple. I explain it simply and share the lessons taught me by entrepreneurs like you."

Date:

June 4, 2019

Time:

5:30-7:30PM

*Please note we ask all workshop attendees to be in the classroom at their seats ten minutes prior to class. Class will begin promptly at 5:30 PM

Location:

West Business Development Center 185 E. Church Street Ukiah, CA 95482 (map)

Cost:
$30 General Admission
$25 Women in Business or Chamber members
$20 West Center Clients

Disclaimer:

In the event West BDC must cancel a workshop for any reason, all registered participants will be notified and 100% of the fee refunded.


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Customer Service: The Heart of Your Brand: EVENT POSTPONED
May
22
6:00 PM18:00

Customer Service: The Heart of Your Brand: EVENT POSTPONED

WORKSHOP POSTPONED- TBA

Customer Service: The Heart of Your Brand

Nine out of ten U.S. consumers say they would pay more to ensure a superior customer experience. So, what does it take to make a great customer service experience? Learn from hospitality expert Julia Siderakis easy tactics to incorporate into your business today. You will learn how to take the basics of great customer service and deliver it with modern trends to ensure your business is memorable so customers keep coming back!

What you will learn:

  • Tools for excellent customer service in all industries

  • What today’s customers are looking for in business interactions

  • How to give customers a memorable experience  

  • Exceeding expectations for face-to-face and online communication

  • How to become and grow as a customer service leader


This workshop is taught by:

Julia Siderakis has owned and operated culinary establishments for 35 years.  Recently retired from restaurant ownership after 27 years, Julia now has joined the West Business Development Center team as restaurant advisor. She is an instructor with Mendocino Community College in the Culinary Arts Management Program and the Business Information Worker Program covering all aspects of customer relations and management.  

*Please note: We ask all workshop attendees arrive 10-15 minutes early to class for sign in and networking. Class starts promptly at 6 pm.

Cost:
$30 General Admission
$25 Women in Business or Chamber members
$20 West Center Clients

Disclaimer:

In the event West BDC must cancel a workshop for any reason, all registered participants will be notified and 100% of the fee refunded.


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Learn the Business Basics to Turn Your Ideas into Action
May
21
5:30 PM17:30

Learn the Business Basics to Turn Your Ideas into Action

Learn the Business Basics to Turn Your Ideas into Action

Do you have a passion that you want to turn into profit? Join the 3.9 million other small businesses in California that are turning dreams into reality. This engaging workshop provides you with guidance, and a overview of elements to consider when starting and owning a business. This is the perfect starting point to build the knowledge you need to succeed, so sign up to get started today.

What you will learn in this workshop:

  • Components of a Business Plan

  • Business Loans

  • Technology Tools for Business Productivity

  • Legal Form of Organization

  • Business Licensing Requirements

  • Financial Readiness

  • Marketing Messages

  • Target Markets

You have seen those entrepreneurs succeed in following their passions. Now it’s time to join them. To become a West Business Development Center Client, click Get Started, and an adviser will contact you to schedule a meeting.

 

This workshop is taught by:

Instructor Stephen “SteveO” O’Mara has been helping folks start and grow their businesses since 1995. Working in Mendocino, Sonoma, Lake and Sacramento Counties, SteveO has advised entrepreneurs from all over the world. A business advisor, a professor and an investor, SteveO says, “Business startup is simple. I explain it simply and share the lessons taught me by entrepreneurs like you."

Date:

Tuesday, May 21, 2019

Time:

5:30-7:30PM

*Please note we ask all workshop attendees to be in the classroom at their seats ten minutes prior to class. Class will begin promptly at 5:30 PM

Location:

West Business Development Center 185 E. Church Street Ukiah, CA 95482 (map)

Cost:
$30 General Admission
$25 Women in Business or Chamber members
$20 West Center Clients

Disclaimer:

In the event West BDC must cancel a workshop for any reason, all registered participants will be notified and 100% of the fee refunded.


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Get Ready for the 2019 Tourist Season
May
17
1:00 PM13:00

Get Ready for the 2019 Tourist Season

Get Ready for the 2019 Tourist Season

How to capture customers and retain their loyalty in the Digital Age

Get ready for the Summer Season. Attract the tourists you want and understand what interests today’s customer. Join local merchants, restaurateurs and hospitality professionals, preparing the for the tourist season by attending the workshop to ensure your business is having the most optimal presence and using the best marketing tactics.

Nationally recognized retail and hospitality industry expert Marc Willson (The Willson Group, Virginia SBDC, US. Small Business Administration) will teach you how to stay relevant amid changing customer expectations, using technology to your advantage, and how to stay relevant today’s economy. This workshop will provide actionable tasks that you can immediately implement to improve your business.

What you will learn in this workshop:

  • Get more customers this tourist season

  • How to compete  in the age of Amazon

  • Create and communicate your niche

  • Make your business a shopping destination

  • Out maneuver on social platforms

  • Differentiate and define your customer


This workshop is taught by:

Marc Willson is a national speaker on retail management and a retail consultant working for the Virginia Small Business Development Center Network he brings 35 years of retail experience to bear in helping retail, restaurant, and tourism-related small businesses refine and promote their concepts to the public.

Date:

Friday, May 17, 2019

Time:

1:00 PM 3:00 PM

*Please note we ask all attendees to be in Town Hall ten minutes prior to class so we may start on time

Location:

Fort Bragg Town Hall, 363 N Main St. Fort Bragg, CA 95437 (map)

Cost:
Free

Brought to you by:

  • West Business Development Center

  • Visit Mendocino

  • Mendocino Coast Chamber of Commerce

  • City of Fort Bragg


Disclaimer:

In the event West BDC must cancel a workshop for any reason, all registered participants will be notified and 100% of the fee refunded.


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Get Started in Your Mobile Food Business
May
13
1:00 PM13:00

Get Started in Your Mobile Food Business

How to Start Your Mobile Food Business

In the past five years, the Food Trucks industry has grown by 6.8% to reach revenue of $1bn in 2019 with the number of Food Truck businesses growing by 13.0%. Join the Food Truck revolution by opening your own Food Truck today. This workshop will teach you the basics of planning and operating an off-site catering and mobile food business. Sign up to start building your dream today.

What you will learn in this workshop:

  • How to operate an off-site catering and mobile food business

  • Understanding labor laws, OSHA, and various operational standards for the industry

  • How location placement and menu choices can affect success

  • How to set up locations, and contracts

  • How to establish payment procedures and policies for culinary services


This workshop is taught by:

Nicholas Petti is a well-known restaurateur in Fort Bragg and head of instruction at Mendocino Community College’s Culinary Arts Management Program.  He is a leader in the culinary community winning acclaims and awards for his crab cakes every year in the Mendocino Crab and Wine Days, and countless community “Farm to Table” fundraisers. As a culinary arts instructor he introduces his students to traditional foods from around the world while introducing the most modern techniques and artfully created approaches.

Read more about this workshop on our blog.

*Please note we ask all workshop attendees to be in the classroom at their seats 10-15 minutes prior to class.

Cost:
$30 General Admission
$25 Women in Business or Chamber members
$20 West Center Clients

Disclaimer:

In the event West BDC must cancel a workshop for any reason, all registered participants will be notified and 100% of the fee refunded.


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Get Found: Using SEO to Increase Your Business
May
8
5:30 PM17:30

Get Found: Using SEO to Increase Your Business

Get Found: Using SEO to Increase Your Business

With the advancement of businesses online, find out how to use SEO (Search Engine Optimization) to increase your business’s visibility on Google and other search engines. The number of consumers who go online to find local services has increased to more than 97%, which means your business needs to be implementing SEO to get to the top of the search list. Sign up for this workshop that will teach you the latest SEO techniques, discover easy to use tools that will help you implement, and leave with an action plan. Register today* before seats fill up.

*If available, please bring your laptop to the workshop.

What you will learn in this workshop:

  • Why SEO enables customers to find your business online

  • Learn how to improve your website and social media standing

  • Keywords use to bring more customers

  • How to implement SEO for your website

  • Learn the latest SEO techniques


This workshop is taught by:

Marinela Miclea has more than 27 years of experience in marketing, and is certified in digital and social marketing. Marinela has helped clients achieve brand awareness and revenue goals with a customized marketing strategy. Currently, she serves as Communications Director for Coast Women in Business as well as Advisor for the West Business Development Center, host of the Mendocino Small Business Development Center (SBDC) Program.

*Please note we ask workshop attendees to be in the classroom 10 minutes prior to class. Class will begin promptly at 5:30 pm

Cost:
$30 General Admission
$25 Women in Business or Chamber members
$20 West Center Clients


Disclaimer:

In the event West BDC must cancel a workshop for any reason, all registered participants will be notified and 100% of the fee refunded.

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Women Mendopreneurs Empowerment Night - APRIL
Apr
26
6:00 PM18:00

Women Mendopreneurs Empowerment Night - APRIL

Women Mendopreneurs Empowerment Night

The Mendocino Women’s Business Center at West Business Development Center is pleased to announce the April hosting of the "Women Mendopreneurs Empowerment Night" gathering at DeCarli Law, located in Mendocino, on Tuesday April 26th!

Join us with West Business Development Center and Debra DeCarli, our sponsors and hosts for this April event! Come and meet with Debra DeCarli, a successful businesswoman and West Business Development Center workshop instructor. There are many roads to success and we are greatly looking forward to hearing Debra DeCarli tell her story while meeting other local Mendopreneurs and Small Business Owners.

This gathering will be an opportunity for making new friends and connections, while enjoying food and drink. Each month we greet more amazing local entrepreneurs and small business owners to our growing community, and this monthly event offers a fun chance to connect and collaborate together. We eagerly anticipate to this event every month and April will be a thrilling evening!

*Everyone is welcome!

Debra DeCarli practiced law in San Francisco, handling complex litigation all over the country before moving to Mendocino. She and her husband loved the beauty and the strong sense of community on the Mendocino coast. Her practice focuses on estate planning and helping local businesses. She excels at truly listening to people and translating what she learns into workable strategies and solutions. Whether advising individuals or businesses, Debra always starts with a discussion of short-term and long-term goals and priorities.


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Concept to Launch: Creating a Successful Culinary Business
Apr
25
6:00 PM18:00

Concept to Launch: Creating a Successful Culinary Business

Concept to Launch: Creating a Successful Culinary Business

Does your heart beat faster at the word menu? Are you a food entrepreneur looking for ways to up your culinary game? Have you been in business for years and want to spice the business up?  

In this workshop, you will learn the 3 M’s of creating a successful culinary business: menu, marketing, and management. Update or develop your skills in creating a successful menu focused around demographics, desire, and taste. Once you have your menu, you will focus on leadership and learn how to build a creative and thriving business team.

What you can expect to learn:

  • How to operate a business with management skills

  • How to create a focused and delicious menu

  • Techniques to ensure your culinary team is productive and driven

  • Where to look for resources in your local area

  • How to market a culinary business

Instructor: Julia Siderakis has owned and operated culinary establishments for 35 years.  Recently retired from the local restaurant Ukiah Garden Cafe’ after 27 years, Julia Siderakis now has joined the West Business Development Center team as our restaurant advisor. She is an instructor with Mendocino Community College in the Culinary Arts Management Program and the Business Information Worker Program covering all aspects of customer relations and management.  

Cost
$30 General Admission
$25 Women in Business or Chamber members
$20 West Center Clients

Supported by the Mendo Lake Food Hub


Workshop Disclaimer:

In the event West BDC must cancel a workshop for any reason, all registered participants will be notified and 100% of the fee refunded.

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Learn the Business Basics to Turn Your Ideas into Action
Apr
23
6:00 PM18:00

Learn the Business Basics to Turn Your Ideas into Action

Learn the Business Basics to Turn Your Ideas into Action

Do you see successful small business owners and wish sometimes you could do the same? Do you have a passion that you have thought about turning into profit? Join the 3.9 million other small businesses in California that are turning dreams into reality. This workshop is the perfect starting point to build the knowledge you need to succeed.  


This engaging and informative workshop provides you with start-up guidance, and a general overview of elements to consider when starting and owning a business. Whether your idea is a food truck, Etsy store, or a brick and mortar, West Business Development Center and instructor Steve O’Mara can get you started now.

What you will learn:

  • Business Licensing Requirements

  • Business Taxes

  • Legal Form of Organization

  • Components of a Business Plan

  • Financial Readiness

  • Business Loans

  • Marketing Messages

  • Target Markets

  • Technology Tools for Business Productivity


You have seen those entrepreneurs succeed in following their passions. Now it’s time to join them. To become a West Business Development Center Client go to www.westcenter.org, click "Get Started", and an adviser will contact you to schedule a meeting.


Instructor: Stephen “SteveO” O’Mara has been helping folks start and grow their businesses since 1995. Working in Mendocino, Sonoma, Lake and Sacramento Counties SteveO has advised entrepreneurs from all over the world. A business advisor, a professor and investor, SteveO says, “Business startup is simple. I explain it simply and share the lessons taught me by entrepreneurs like you. So, tell me - what is your ‘Big Idea?’ ”

Cost
$30 General Admission
$25 Women in Business or Chamber members
Free – West Center clients

Workshop Disclaimer:

In the event West BDC must cancel a workshop for any reason, all registered participants will be notified and 100% of the fee refunded.

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Get Started in Your Catering and Mobile Food Business
Apr
18
6:00 PM18:00

Get Started in Your Catering and Mobile Food Business

Get Started in Your Catering and Mobile Food Business

Does of the idea of starting or growing your catering business light a fire within you? Can you taste it? If so sign up for this workshop that will teach you how to take your concepts and transform them into a successful reality.


This workshop will focus on meeting and solving the many challenges that come with running a catering business or food truck. Being creative in the kitchen is fundamental, as well as understanding the day to day management of a business. Restaurateur and Culinary Arts Management Lead Instructor, Nicholas Petti, will provide the necessary basics of planning and operating an off-site catering and mobile food business.

What you can expect to learn:

  • How to operate an off-site catering and mobile food business

  • Understanding labor laws, OSHA, and various operational standards for the industry

  • How location placement and menu choices can affect success

  • How to set up locations, and contracts

  • How to establish payment procedures and policies for culinary services


Workshop Instructor: Nicholas Petti is a well-known restaurateur in Fort Bragg,CA and the head of instruction of Mendocino Community College’s Culinary Arts Management Program.  He is a leader in the culinary community winning acclaims and awards for his crab cakes every year in the Mendocino Crab and Wine Days, and countless community “Farm to Table” fundraisers. As a culinary arts instructor he introduces his students to traditional foods from around the world while introducing the most modern techniques and artfully created approaches. Mendocino Community College was the fortunate educational institution to have him lead their program, and we are pleased to welcome him to our West Business Development Center culinary workshop series.

Cost
$30 General Admission
$25 Women in Business or Chamber members
$20 West Center Clients


Supported by the Mendo Lake Food Hub

Workshop Disclaimer:

In the event West BDC must cancel a workshop for any reason, all registered participants will be notified and 100% of the fee refunded.

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 Optimize Your Cash Flow & Lower Your Expenses
Apr
16
5:30 PM17:30

Optimize Your Cash Flow & Lower Your Expenses

Optimize Your Cash Flow & Lower Your Expenses

Whether you are selling products and services, your net profit is largely dependent on your pricing strategy. If you’re only using competitor prices to set your own or storing receipts for your business costs in a box it’s the time to freshen your cost structure skills!

Designed for those who have little or no business experience, this workshop will take you through the process of creating a cost and price structure that will allow your business to stay current with the marketplace. Get started making your business more profitable by signing up for this workshop!

What you will learn:

  • How to find the true cost of your business products and services

  • Four way to lower expense and optimize your cash flow

  • How to design the best system for your business, by using the West Business Development Center Cost and Pricing structure tool

  • A complete cost and price structure plan to grow your business further

Workshop Note*

Class requirement bring laptop with excel software.



Instructor: Steve Lamb has worked with West Business Development Center clients since 2012.  Steve brings over 20 years of experience in management and operations in the telecommunications industry and has owned his own company, the Interview Team. Steve’s particular areas of expertise include strategic and tactical planning, budgeting and financial analysis, project development and creating and maintaining positive relationships with governmental and regulatory agencies.  


Cost:
$30 General Admission
$25 Women in Business or Chamber members
$20 West Center Clients



Disclaimer:

In the event West BDC must cancel a workshop for any reason, all registered participants will be notified and 100% of the fee refunded.



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How to Use Instagram for your Business
Apr
11
12:00 PM12:00

How to Use Instagram for your Business

How to Use Instagram for your Business

Instagram for your business… understanding the platform, the possibilities and improving use. Engage with customers and other businesses on Instagram with confidence. Learn simple techniques for improving your digital photos and video.

Have you looked at your Instagram account lately? Do you have a business Instagram account yet? Could your photos could be better or more engaging? If you are feeling unsure how to create an interesting and inviting Instagram account for your business then register for this new workshop! All you need is a device with Instagram downloaded and be ready to start a publishing memorable content for your business.   

This workshop is perfect for beginning and advanced social media users for their business. It will refine your skills and help you create engaging content. With the assistance of expert instructor and photographer Baqi Kopleman, you will be guided through various functions of the app and build an understanding of what, when, and why to publish on Instagram.

What you will learn:

  • How to use Instagram to promote your business

  • Learning easy techniques for digital photos and video

  • Review postings, hashtags, comments and stories functions

  • What to plan for social media to benefit your business

  • How to take better photos and videos with mobile devices

There are over 25 million active businesses using Instagram to market and connect with customers today. If you are looking to increase awareness for your business or create new networks then you will not want to miss out on this workshop. Make sure to sign up today to save your seat!

Instructor: Baqi Kopelman has a wide and varied background in marketing and advertising. He has created, produced, scripted and directed over 800 unique, professional commercials for national campaigns for healthcare and business marketing companies. Baqi produces high level photography for companies and individuals through his own photography business based on the Mendocino Coast.

Cost
$30 General Admission
$25 Women in Business or Chamber members
$20 West Center clients

Workshop Disclaimer:

In the event West BDC must cancel a workshop for any reason, all registered participants will be notified and 100% of the fee refunded.

View Event →
How to Use Instagram for your Business
Apr
9
12:00 PM12:00

How to Use Instagram for your Business

How to Use Instagram for your Business

Instagram for your business… understanding the platform, the possibilities and improving use. Engage with customers and other businesses on Instagram with confidence. Learn simple techniques for improving your digital photos and video.

Have you looked at your Instagram account lately? Do you have a business Instagram account yet? Could your photos could be better or more engaging? If you are feeling unsure how to create an interesting and inviting Instagram account for your business then register for this new workshop! All you need is a device with Instagram downloaded and be ready to start a publishing memorable content for your business.   

This workshop is perfect for beginning and advanced social media users for their business. It will refine your skills and help you create engaging content. With the assistance of expert instructor and photographer Baqi Kopleman, you will be guided through various functions of the app and build an understanding of what, when, and why to publish on Instagram.

What you will learn:

  • How to use Instagram to promote your business

  • Learning easy techniques for digital photos and video

  • Review postings, hashtags, comments and stories functions

  • What to plan for social media to benefit your business

  • How to take better photos and videos with mobile devices

There are over 25 million active businesses using Instagram to market and connect with customers today. If you are looking to increase awareness for your business or create new networks then you will not want to miss out on this workshop. Make sure to sign up today to save your seat!

Instructor: Baqi Kopelman has a wide and varied background in marketing and advertising. He has created, produced, scripted and directed over 800 unique, professional commercials for national campaigns for healthcare and business marketing companies. Baqi produces high level photography for companies and individuals through his own photography business based on the Mendocino Coast.

Cost
$30 General Admission
$25 Women in Business or Chamber members
$20 West Center clients

Workshop Disclaimer:

In the event West BDC must cancel a workshop for any reason, all registered participants will be notified and 100% of the fee refunded.

View Event →
Learn the Business Basics to Turn Your Ideas into Action
Apr
4
6:00 PM18:00

Learn the Business Basics to Turn Your Ideas into Action

Learn the Business Basics to Turn Your Ideas into Action


Do you see successful small business owners and wish sometimes you could do the same? Do you have a passion that you have thought about turning into profit? Join the 3.9 million other small businesses in California that are turning dreams into reality. This workshop is the perfect starting point to build the knowledge you need to succeed.  
This engaging and informative workshop provides you with start-up guidance, and a general overview of elements to consider when starting and owning a business. Whether your idea is a food truck, Etsy store, or a brick and mortar, West Business Development Center and instructor Steve O’Mara can get you started now.

What you will learn:

  • Business Licensing Requirements

  • Business Taxes

  • Legal Form of Organization

  • Components of a Business Plan

  • Financial Readiness

  • Business Loans

  • Marketing Messages

  • Target Markets

  • Technology Tools for Business Productivity


You have seen those entrepreneurs succeed in following their passions. Now it’s time to join them. To become a West Business Development Center Client go to Get Started, and an adviser will contact you to schedule a meeting.


Instructor: Stephen “SteveO” O’Mara has been helping folks start and grow their businesses since 1995. Working in Mendocino, Sonoma, Lake and Sacramento Counties SteveO has advised entrepreneurs from all over the world. A business advisor, a professor and investor, SteveO says, “Business startup is simple. I explain it simply and share the lessons taught me by entrepreneurs like you. So, tell me - what is your ‘Big Idea?’ ”

Cost
$30 General Admission
$25 Women in Business or Chamber members
Free – West Center clients

Workshop Disclaimer:

In the event West BDC must cancel a workshop for any reason, all registered participants will be notified and 100% of the fee refunded.

View Event →
Your Website is Your Brand
Mar
28
6:00 PM18:00

Your Website is Your Brand

Cost
$30 General Admission
$25 Women in Business or Chamber members
$20 West Center clients

Long before anyone sets foot in your business they’ll visit your website – it is your brand to most people. 

As the internet continues to become the main tool for trip planning and purchases, the importance in hospitality of a strong website and web presence continues to grow. Yet many hospitality websites are outdated, cumbersome, or disconnected from the property they represent. It is more critical than ever to create a seamless experience for virtual visitors – both on traditional desktops/laptops and on mobile devices – and to ensure you are putting your best foot forward.

We will discuss fundamentals, and then take a deep dive into participant websites to see what works and what doesn’t – and use that as a jumping off point to discussing how sites can be improved.

The topics covered will include:

• Why is a great website so important?

• How are changing demographics affecting usage habits?

• What is mobile responsiveness, and why is it important?

• What are some free/affordable platforms?

• What role does social media play?

• Where do you start if you know your website needs to improve?

Sign up today for this exciting and informative workshop. Limited seating available.

Instructor: Brendan McGuigan is a marketing consultant who has worked with businesses on web strategy for 23 years and social media marketing for 10 years. He works with mid- to large-sized hospitality businesses in Mendocino County, Sonoma County, Napa County, and San Francisco.

His focus is on discovering not just best practices, but uncovering ‘what works for you’ – with the belief that the best marketing plan is the one you are able to commit to in the long term, not just for the next month or two.


Workshop Disclaimer:

In the event West BDC must cancel a workshop for any reason, all registered participants will be notified and 100% of the fee refunded.

View Event →
Women's Mendopreneurs Empowerment Night - March
Mar
22
6:00 PM18:00

Women's Mendopreneurs Empowerment Night - March

The Mendocino Women’s Business Center at West Business Development Center is pleased to announce the January hosting of the monthly empowerment gathering at a woman owned business located in Ukiah on March 22, 2019!  Join us at Slam Dunk Pizza—where Stephanie Dunken, owner and a successful West Business Development Center client, will be hosting the Mendocino Women's Business Center's January "Women Mendopreneurs Empowerment Night" Join us to to connect, collaborate, learn, make new friends, and gratefully enjoy the bounty of local Mendo food and beverages.

*Everyone is welcome!

Stephanie Dunken, owner of Slam Dunk Pizza in Ukiah, is a local businesswoman and experienced business owner with a demonstrated background in the food and beverage industry. She is highed skilled in customer service, sales, management, strategic and event planning and management. history of working in the food & beverages industry. A strong woman entrepreneur, she graduated from Mendocino College and is a passionate business owner in our local community.  

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From Kitchen to Market: Make a Profit from Your Family Recipe
Mar
14
12:00 PM12:00

From Kitchen to Market: Make a Profit from Your Family Recipe

Cost
$45 General Admission
$40 for Women In Business and Chamber members
$35 West Center clients

Have you ever thought of taking that delicious family recipe and turning it into a business? Already own a food manufacturing business and want to expand? Have a fantastic niche food idea you know will make those taste buds water? Well, for food entrepreneurs, there’s no better time to enter the market than right now, and the Mendocino County West Business Development Center can show you the way!

Whatever your motivation, join us for this Kitchen to Market business workshop and gain a competitive edge by learning the ups and downs, the ins and outs of the rapidly growing specialty food industry.

What you can expect to learn:

  • Kitchen to Market licensing,

  • Fees and certifications necessary to get started,

  • The planning and production process, 

  • Capitalization options and contacts to help you get started,

  • Current and future industry trends,

  • Creative marketing ideas and more....

This 3 hour workshop includes take-home packet with worksheets and resource guides.

Make sure to sign up today before seats fill for this exciting workshop.

Instructor: Anni Minuzzo a specialty food expert with over 30 years of experience in the food and beverage industry, 20 of which were spent owning a wholesale baking company. She has a broad network of professional associations and a long lens and hands-on expertise on this exciting industry's trending culture.  

Supported by the Mendo Lake Food Hub 

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Your Website is Your Brand
Mar
13
6:00 PM18:00

Your Website is Your Brand

Cost
$30 General Admission
$25 Women in Business or Chamber members
$20 West Center clients

Long before anyone sets foot in your business they’ll visit your website – it is your brand to most people.

As the internet continues to become the main tool for trip planning and purchases, the importance in hospitality of a strong website and web presence continues to grow. Yet many hospitality websites are outdated, cumbersome, or disconnected from the property they represent.It is more critical than ever to create a seamless experience for virtual visitors – both on traditional desktops/laptops and on mobile devices – and to ensure you are putting your best foot forward.

We will discuss fundamentals, and then take a deep dive into participant websites to see what works and what doesn’t – and use that as a jumping off point to discussing how sites can be improved.

The topics covered will include:

• Why is a great website so important?

• How are changing demographics affecting usage habits?

• What is mobile responsiveness, and why is it important?

• What are some free/affordable platforms?

• What role does social media play?

• Where do you start if you know your website needs to improve?


Sign up today for this exciting and informative workshop. Limited seating available.

Instructor: Brendan McGuigan is a marketing consultant who has worked with businesses on web strategy for 23 years and social media marketing for 10 years. He works with mid- to large-sized hospitality businesses in Mendocino County, Sonoma County, Napa County, and San Francisco.

His focus is on discovering not just best practices, but uncovering ‘what works for you’ – with the belief that the best marketing plan is the one you are able to commit to in the long term, not just for the next month or two.


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E Commerce: Getting the Most Out of The Etsy Platform
Mar
12
to Mar 19

E Commerce: Getting the Most Out of The Etsy Platform

Cost
$60 General Admission
$50 Women in Business or Chamber members
$40 West Center Clients

*Cost covers both parts of this two-part workshop

Part 1 - Tuesday, March 12th 12:00-2:00 PM

Part 2 - Tuesday, March 19th 12:00-2:00 PM

With customers everywhere embracing the convenience of shopping from their computer or smartphone, it’s time to think about your own e-commerce strategy. Etsy is a tremendous tool for artisan, studio artists, designers, or craft suppliers to market and sell their work.

This 2 day hands-on workshop will give you insights into how to create an online storefront that gets attention and sales. Students will receive homework and share their work during class

What you will learn in this workshop:

  • Understand the value of an online storefront

  • How to get started setting up your online store

  • Creating a lightbox to photograph your work

  • How to write content to attract audiences

  • Creating effective keywords to drive traffic

This is a two part series, which offer valuable insights into making Etsy work for you and your business. Sign up for this workshop to start your online journey!


INSTRUCTOR: Rachael Victoria Adams is the owner of Caspar Curiosities, an art gallery and boutique in the rural village of Caspar, California. She has been selling art and antiques online since 1996 and e-commerce is a crucial aspect of the success of her business. She currently has three thriving e-commerce shops on both Etsy and EBay representing her physical store in Caspar. Rachael has mastered the ins and outs of these internet platforms as well as adapted and grown with the progression of their technology.


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 Learn the Business Basics to Turn Your Ideas into Action
Mar
7
6:00 PM18:00

Learn the Business Basics to Turn Your Ideas into Action

Cost
$30 General Admission
$25 Women in Business or Chamber members
Free – West Center clients

At West Business Development Center we know that starting and running your own business is not an easy task. It takes resilience, flexibility, perseverance, and education. Yet for most entrepreneurs, running their own business provides them with the independent ability to put their ideas into action, experience the freedom to choose their own path, and to build community and sustainability.


This engaging and informative workshop provides you with start-up guidance, and a general overview of elements to consider when starting and owning a business.

What you will learn:

  • Business Licensing Requirements

  • Business Taxes

  • Legal Form of Organization

  • Components of a Business Plan

  • Financial Readiness

  • Business Loans

  • Marketing Messages

  • Target Markets

  • Technology Tools for Business Productivity


To become a West Business Development Center Client go to "Get Started", and an adviser will contact you to schedule a meeting.


Instructor: Stephen “SteveO” O’Mara has been helping folks start and grow their businesses since 1995. Working in Mendocino, Sonoma, Lake and Sacramento Counties SteveO has advised entrepreneurs from all over the world. A business advisor, a professor and investor, SteveO says, “Business startup is simple. I explain it simply and share the lessons taught me by entrepreneurs like you. So, tell me - what is your ‘Big Idea?’ ”

View Event →
Optimize Your Cash Flow & Lower Your Expenses
Mar
5
5:30 PM17:30

Optimize Your Cash Flow & Lower Your Expenses

Cost
$30 General Admission
$25 Women in Business or Chamber members
$20 West Center Clients

Are you just holding onto your monthly bank statement as a financial report for your small business? Only using competitor prices to set your own? Storing receipts for your business costs in a box to be balanced later? Now it is the time to freshen your cost structure skills, by taking this workshop to get your business ahead of the game!

Designed for those who have little or no business experience, this workshop will take you through the process of creating a cost and price structure that will allow your business to stay current with the marketplace.

In this workshop you will be use Cost and Pricing tools to review a business which will give you hands-on experience. Teaching through example, you will return home confident with the principles of costs structures. When you understand these principles and put them into practice it will set your business in motion so that it is financially successful.

What you will learn:

  • How to find the true cost of your business

  • Four way to lower expense and optimize your cash flow

  • How to design the best system for your business, by using the West Business Development Center Cost and Pricing structure tool

At the workshop, instructor Steve Lamb will develop the cost and price structure of a fictional business.  Watch and following along as you build the cost and price structure for your business. At the end of the workshop, you will have a complete cost and price structure you can use going forward to grow your business.

 

Sign up today, as there is limited available seating for this informative workshop!

 

After signing up for this workshop you will receive via email with an Excel Workbook for you to enter some basic information about your business.  Bring your laptop and the updated Excel Workbook to the workshop.

Step 1 – sign up for the workshop and we will email you the Cost & Price Excel Workbook.

Step 2 – enter some basic expense and revenue information before the workshop.

Step 3 – bring your laptop and the updated Excel Workbook to the workshop.


Instructor: Steve Lamb has worked with West Business Development Center clients since 2012.  Steve brings over 20 years of experience in management and operations in the telecommunications industry and has owned his own company, the Interview Team. Steve’s particular areas of expertise include strategic and tactical planning, budgeting and financial analysis, project development and creating and maintaining positive relationships with governmental and regulatory agencies.

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 Emergency Prep for Your Business LAKE COUNTY
Mar
4
12:00 PM12:00

Emergency Prep for Your Business LAKE COUNTY

Cost

FREE

With the recent devastation in Northern California due to the wildfires it is clear to all that havoc from natural disasters can alter an individual’s life in seconds. All small business owners, impacted by natural disasters, either directly or indirectly, are finding they have many new unanswered questions on a personal and professional level of operating a business.This must-take free workshop will help guide the entrepreneur to be better prepared when and if the next disaster strikes.

What you can expect to learn:

• Ways to protect your assets

• What does Insurance really cover?

• Licenses, records and paperwork

• How to put your documents in the Cloud

• Leading your employees

• How to get help for your business

This 2 hour workshop includes take-home guidebook with worksheets and resources.

Sign up for this free workshop before seating fills up!

Instructor: Rachel Clark has worked as an EMyth Business Coach for 14 years, helping clients transform their businesses and lives using the tools, methodologies, and principles of the EMyth coaching program. Using her formal education in Marketing and Economics (coupled with years of experience in Executive Recruiting), Rachel helps clients ready to work on their leadership and business skills.


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Profit Mastery Part 1 & Part 2 Point Arena
Mar
1
to Mar 8

Profit Mastery Part 1 & Part 2 Point Arena

  • Veteran’s Memorial Building/Point Arena City Hall (map)
  • Google Calendar ICS

Cost
$500 General Admission
$400 Women in Business or Chamber members
$250 West Center clients

* Financial scholarship are available call 707 964 7571

If you are wondering how to manage money and create profit for your small business look no further! Whether you need assistance understanding cash flow and money management or driving your financial performance to success, this is the workshop for you!


West Business Development Center has been providing business owners and key managers with the information and tools that can move them from Profit Mystery to Profit Mastery. Profit Mastery workshop combines easy to understand concepts with real-world experience to give business owners and advisors the skills and tools they need to immediately improved financial performance. This two part workshop series consists of hands-on classroom activities and presentation designed for the highest comprehension and retention.


In Profit Mastery you will determine and evaluate the current financial position of a case study business utilizing industry benchmarks and formulas. Using the Road Map, you will gain the tools to chart a course for the future of your business. After this workshop, you will leave with a process to assess the performance of your business and a strategy to implement change.

 

In this workshop you will learn:

  • How to manage your cash flow, make better financial decisions, and develop a plan to grow your business

  • Identify causes of financial distress and how to cure them

  • Use specific tools you can apply immediately to improve the financial health of your business

  • ATTENTION CPA: This course provides you with 12 hours of CE


Each participant receives a resource workbook containing all of the worksheets for the course so they may complete the same financial review and analysis as demonstrated in the case studies. Participation in this course you will leave with you with a process to assess the performance of your business and a strategy to implement change.

 

Sign up today to ensure your business’s financial future! Limited seating available.

 

This is workshop is delivered in 2 sequential Friday.

Part 1: March 1st 10:00 am - 4:00 pm

Part 2: March 8th 10:00 am - 4:00 pm

Instructor: Kevin Williams has over 25 years of leadership experience in Fortune 100 companies. As a founder and managing partner of FutureDecisions LLC, he spent nine years working primarily with non-profit organizations, government agencies and the private sector, consulting on career planning, strategic planning, and leadership coaching. At the West Business Development Center, his areas of expertise include human resources, operational issues, and marketing and general business dynamics. He brings a wealth of knowledge to the position, founded in his years in large corporations and running his own successful business.


Instructor: Steve Lamb has worked with West Business Development Center clients since 2012.  Steve brings over 20 years of experience in management and operations in the telecommunications industry and has owned his own company, the Interview Team. Steve’s particular areas of expertise include strategic and tactical planning, budgeting and financial analysis, project development and management, and creating and maintaining positive relationships with governmental and regulatory agencies.   

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Social Media for the Hospitality Industry
Feb
26
6:00 PM18:00

Social Media for the Hospitality Industry

  • West Business Development Center (map)
  • Google Calendar ICS

Cost
$30 General Admission
$25 Women in Business or Chamber members
$20 West Center clients

Does your business’s social media need a little dusting off, or perhaps you are unsure how to get started promoting your business through social media?

Learn how to make social media work for you, and how to develop a content calendar that will keep you on track and constantly growing your digital presence. Join us with social media expert Brendan McGuigan for a walkthrough of best practices, case studies, and platform-specific strategies. The focus will be on building a toolkit and plan that works for you and your business, to ensure you are able to stick with it and to deliver measurable results in both the near- and long-term.

By the end of the workshop you will have a clear understanding of the different social platforms, what is needed to actively engage potential customers, and strategies you can use to deliver results.

Topics that will be covered:

• How can social media increase your occupancy and improve your bottom line?

• How to develop content streams to showcase the best your property has to offer

• How to target Facebook and Instagram ads and continue to iterate them

• How to focus on your key-converting demographics

• What to measure, and how to measure it

• Using in-house talent to manage your social presence

• Strengths and weaknesses of major social platforms for hospitality businesses

Instructor: Brendan McGuigan is a marketing consultant who has worked with businesses on web strategy for 23 years and social media marketing for 10 years. He works with mid- to large-sized hospitality businesses in Mendocino County, Sonoma County, Napa County, and San Francisco.

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Open the Doors: Up and Running in the Food Service Biz
Feb
21
6:00 PM18:00

Open the Doors: Up and Running in the Food Service Biz

  • West Business Development Center (map)
  • Google Calendar ICS

Cost
$30 General Admission
$25 for Women In Business and Chamber members
$20 West Center clients

Learn how to open the doors to your restaurant audiences and prospects.  Stephen O’Mara with over 30 years of entrepreneurial business experience will provide attendees the tools to effectively write the modern day business plan to achieve a more structured overall approach to your culinary venture.  Julia Siderakis, an experienced restaurateur will complement the workshop with expertise in the necessary additions to running a culinary business in a highly attractive and competitive industry.

What you can expect to learn:

➲ What financial institutions and lenders are looking for in a business plan to draw their 

    interest to your funding request.

➲ How to narrow down a broad plan and make it intellectually attractive, to the point, and

   memorable to persons of interest

➲ What makes the restaurant business plan different from other types of industries

➲ To make projections of food costs and how to ignite creative marketing to compete

➲ What to look for in institutional and private lenders

➲ What your credit history and past business experience can offer your financial backers.

Workshop Instructors:

Both Stephen O’Mara and Julia Siderakis have over 50 years combined experience in the entrepreneurial spirit of owning and operating significant and prosperous businesses.  As they have gradually retired from those businesses, they have integrated their expertise into the West Business Development Center as advisors, board members, and workshop leaders.  In more recent years, instruction in the career and business programs at Mendocino Community College have welcomed their vast knowledge into their course offerings, certificate, and degree programs.

Supported by the Mendo Lake Food Hub 

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