Retailers have known for years the importance of maintaining an appealing storefront and creating engaging window displays. In today’s competitive online marketplace a business’s visual digital brand is an effective and silent sales technique that can benefit ANY business – whether you are a professional, service, hospitality, restaurant, or even an eCommerce-based enterprise. During this information packed hour, we will discuss the importance of a visually appealing presence both digitally and physically, and how to tie both into your digital marketing strategy to generate interest and improve sales for 2022 and beyond.
For more than two decades Lani Lott, President of L. L. Consulting, has provided marketing and promotional consulting services for numerous agencies, organizations, and businesses including Chambers of Commerce, downtown associations, small business development centers, and art councils. She assists clients with market analysis, comprehensive marketing plans and strategies, social media and branding, website development, advertising and public relations, and has conducted numerous webinars and provided business advising for small businesses from every industry.
Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.