Description:
Marketing can feel overwhelming, especially when business owners are unsure how much they should invest, which strategies deserve funding, and how to measure whether their efforts are paying off. Too often, marketing budgets are created based on guesswork, trends, or random spending rather than a thoughtful strategy tied directly to business goals.
In this practical and highly actionable webinar, participants will learn how to build a realistic marketing budget that aligns with their revenue objectives, customer acquisition goals, and overall business strategy. Whether they are launching a new business, trying to increase sales, or refining an existing marketing plan, this session will provide a clear framework for making smart, intentional decisions about where to invest marketing dollars.
Participants will explore how successful businesses determine their marketing budgets, what percentage of revenue is commonly allocated to marketing, and how to prioritize spending across digital advertising, social media, email marketing, public relations, events, website improvements, and professional support. The session will also cover simple methods for calculating return on investment so participants can confidently evaluate what is working and what should be adjusted.
By the end of the webinar, attendees will leave with a practical budgeting template, a step-by-step planning process, and a deeper understanding of how to turn marketing from a confusing expense into a strategic growth investment.
Presenter
Rachel Clark is a regular instructor for Mendocino’s SBDC and Mendocino’s Women’s Business Center. She has worked as an EMyth Business Coach for 20 years, helping clients transform their businesses and lives using the tools, methodologies, and principles of the EMyth coaching program. Using her formal education in Marketing and Economics (coupled with years of experience in Executive Recruiting) she helps clients work on their leadership and business skills.
