ABCs of Google Analytics 4

If you're launching a new website or a new installation of Google Analytics, you'll be implementing Google Analytics 4. GA 4 is the newest version of Google's invaluable free analytics suite, and it has many new features to help you develop insights into your web traffic and conversions. GA 4 is a lot different from the more familiar Universal Analytics package used on most websites, and includes many new concepts.

ABCs of Google Analytics 4