Instagram is a simple-to-use platform with more than 1 billion users – and 72% of those users buy products they see on Instagram*. That means if you have a small business, you need to be there.

With more than 25 million other businesses on Instagram, you will join a platform that has the ability to broadcast your brand, your products, and special features to millions of potential customers. Instagram’s highly visual nature creates “I see it, I want it now†mentality and drives hot leads directly to your business. You’ll be able to be in front of exactly who you want to sell to, give them a detailed description of your product and connect and speak to your community.

Instagram stories, images and captions are the key to winning customers over on this social media platform. Share behind the scenes looks at what you do and how you do it, your personal story of your business, and build brand trust with your customers and clients.

In addition, as Facebook’s algorithms change, Instagram’s ability to precisely reach your target audience has become even more powerful. Whether you are a business that sells and produces locally or globally, Instagram is a crucial platform for connecting with more customers.

In this two-hour workshop, expert Baqi Kopelman will be teaching how to create an Instagram profile, engaging posts with hashtags that have impact and how to shoot great pictures on your phone.  As a photographer who produces high-level images for companies and individuals on the Mendocino Coast, Kopelman understand this image-driven medium and how to monetize it for your business. He will walk you through all of the possibilities for your business with this important social media platform, all you need to bring to class is a phone with Instagram downloaded. This workshop is perfect for both beginning and advanced social media users.

What you will learn in this workshop:

  • How to use Instagram to promote your business

  • The why, what and when to publish on Instagram

  • How to post on Instagram

  • How to use hashtags, comments and Instagram stories functionality

  • How to use Instagram to benefit your business

  • Easy techniques to take engaging and high-quality digital photos and video with your phone

How to Use Instagram For Your Business

Tuesday, April 9, 2019 – Fort Bragg

12:00 PM to 2:00 PM

West Business Development Center

345 North Franklin Street, Fort Bragg

RSVP here

How to Use Instagram For Your Business     

Thursday, April 11, 2019 – Ukiah

12:00 PM to 2:00 PM

West Business Development Center

185 East Church Street, Ukiah

RSVP here

*Instagram Best Practices for Business in 2019 and Beyond, Marketing Digibook

You will be able to connect with a West Business Advisor for free and make an appointment at this workshop.

Are you a woman-owned business?

Please join us for our monthly networking events where you can meet other women entrepreneurs and share best practices, knowledge and make friends. Our next Women Mendopreneurs Empowerment Night is:

Women Mendopreneurs Empowerment Night

Friday, April 26, 2019

6:00 PM 8:00 PM

West Business Development Center

345 North Franklin Street

Fort Bragg

RSVP here.

See how these businesses set up, grew and expanded with WBDC:

Stan’s Maple Café, Ukiah

MendoTechNet, Ukiah and Lakeport

SlamDunk Pizza, Ukiah