Cooking Your Way to Success:  A Recipe for Food Entrepreneurship (5 Part Series)

Date: Monday, April 15, 2024
Time: 9:00 AM - 10:00 AM
Location: 185 E. Church Street Ukiah, CA 95482
Cost: 0
Language: English Only
woman holding sign inside window


Explore the world of food entrepreneurship with a recipe for success. Whether you’re a seasoned chef or simply passionate about food, there are many opportunities to turn your passion into a profitable business. From food trucks to catering companies to restaurants, the possibilities are endless. Join us as we examine the ingredients for success and share tips for making your food business thrive.

 The first 20 Mendocino/Lake County residents to complete the 5-part series will receive a $150.00 stipend.  Participants must complete all 5 parts to be eligible.

Session Schedule:

In person sessions at the Ukiah office at 185 E. Church St.

First come, first serve basis with spaces capped at 20 people. Reserve online.

  • 4/15/2024 Monday, 9 am – 10 am
  • 4/22/2024 Monday, 9 am – 10 am
  • 4/29/2024 Monday, 9 am – 10 am
  • 5/6/2024 Monday, 9 am – 10 am
  • 5/13/2024 Monday, 9 am – 10 am

Lead Presenter: 

Julia Siderakis, a seasoned business owner of 27 years, integrated services and offerings to serve both local and global customers. She prioritized adapting to changing demographics, trends, and evolving business needs in the 21st century, aligning them with her company’s original mission and values. Julia values customers as guides, fostering successful business relationships, and is committed to local community partnership and business responsibility. Julia continues to support local businesses in startups, revitalization, partnerships, downsizing, and diversification. As a business owner, partner, and advisor, she strives to help small business entrepreneurs achieve their dreams.


Session Descriptions

4/15/24 Monday 9-10 AM

·      Module I – Recipe for Success – Business Planning:

Developing the business story and mission when creating the business and operations plan is important. Learn to write an effective business plan that covers all the key ingredients: 

  • Your story is your mission
  • Knowing and reaching your audience by understanding demographics 
  • Capitalizing on the business’ specialty and individuality 
  • Financial planning with sustainability research for a strong start and longevity

4/22/24 Monday 9-10 AM 

.     Module II – Putting Your Business on the Map: Each type of food operation is subject to specific regulatory measures, but they all must comply with health and safety codes outlined by California regulatory agencies and obtain relevant certifications. Whether you’re running a Brick & Mortar establishment, a Mobile operation, or a Cottage Kitchen/Micro-Enterprise, it’s essential to understand the region-specific regulations and licensing requirements. This module covers:

  • Various food and beverage regulations
  • Licensing requirements for different types of operations
  • Guidelines for onsite and offsite food preparation
  • Options for drop-off catering and commercial/commissary partnerships
  • Maintaining compliance with health regulations provided by Environmental Health as part of the food and beverage team’s guidelines.

4/29/24 Monday 9-10 AM 

   Module III – Menu of Financial Confidence:  It’s crucial to accurately assess recipe costs, calculate prep and food costs, set prices, and manage finances effectively. These tasks lay the foundation for the profitability and longevity of business operations, ultimately fostering financial confidence and increasing success rates. This module covers:

  • Budgeting
  • Maintaining clear and organized financial records
  • Accounting principles
  • Quarterly/yearly tax reporting
  • Managing cash flow
  • Strategic pricing strategies in the food business.

5/6/24 Monday 9-10 AM 

·       Module IV – Marketing, Branding & Employee Partnerships in Success: A solid company  mission builds a community of partnerships. It impacts the look, feel, and operational standards, which impacts customer relationships and employee participation. Learn how the mission and business story tie directly into the best marketing and branding. This module covers:

  • Culinary creativity for target markets
  • Business differentiation
  • Innovation 
  • Creating a community of engaged employees, guests, and business partners 

5/13/24 Monday 9-10 AM

    Module V – Sustainability & Diversification: Healthy Business Strategies

A business’ viability, sustainability, and ability to diversify depends on a business’s ability to grow. The ability to grow sometimes depends on a business’s ability to expand its range of products and services and/or creating additional fields of growth within its operations. Learn the ingredients needed to for growth while maintaining your business: 

  • Creating new interests and business partnerships
  • Offering retail food and beverage items
  • Expanding outside of brick-and-mortar locations and food truck services
  • Customizing products or services
  • Integration of updated technology and efficient, user-friendly methods
  • Implementing healthy and sustainable practices
  • Co-branding with other food partners that complement each and promote positive collaboration