Filtering by: Willits

E Commerce: Getting the Most Out of The Etsy Platform
Mar
12
to Mar 19

E Commerce: Getting the Most Out of The Etsy Platform

Cost
$60 General Admission
$50 Women in Business or Chamber members
$40 West Center Clients

*Cost covers both parts of this two-part workshop

Part 1 - Tuesday, March 12th 12:00-2:00 PM

Part 2 - Tuesday, March 19th 12:00-2:00 PM

With customers everywhere embracing the convenience of shopping from their computer or smartphone, it’s time to think about your own e-commerce strategy. Etsy is a tremendous tool for artisan, studio artists, designers, or craft suppliers to market and sell their work.

This 2 day hands-on workshop will give you insights into how to create an online storefront that gets attention and sales. Students will receive homework and share their work during class

What you will learn in this workshop:

  • Understand the value of an online storefront

  • How to get started setting up your online store

  • Creating a lightbox to photograph your work

  • How to write content to attract audiences

  • Creating effective keywords to drive traffic

This is a two part series, which offer valuable insights into making Etsy work for you and your business. Sign up for this workshop to start your online journey!


INSTRUCTOR: Rachael Victoria Adams is the owner of Caspar Curiosities, an art gallery and boutique in the rural village of Caspar, California. She has been selling art and antiques online since 1996 and e-commerce is a crucial aspect of the success of her business. She currently has three thriving e-commerce shops on both Etsy and EBay representing her physical store in Caspar. Rachael has mastered the ins and outs of these internet platforms as well as adapted and grown with the progression of their technology.


View Event →
2019 Employment Law Update - What you need to know to be in compliance
Feb
5
6:00 PM18:00

2019 Employment Law Update - What you need to know to be in compliance

Cost
$30 General Admission
$25 Women in Business or Chamber members
$20 West Center clients

Is your business prepared for the new employment laws that have recently come into effect this January? Stay ahead of the competition and attend this timely workshop to better understand the new labor laws affecting all California employers and businesses. There are many new state and federal laws that will be influencing business of all sizes, which means now is the best time to find out how these changes are impacting your business!

This workshop will give an overview of recent changes to California employment laws that will be affecting business both large and small. Guided by expert instructor, Lisa McCormack, you will receive resources to help navigate these changing times in California employment law. A few of the covered topics will be:

  • An overview of employment law regulations

  • How the new laws affect companies by size

  • Rules on salary questions for applicants

  • New ABC test for independent contractors

  • Changes to minimum wage

  • Strengthening harassment protection

Take this opportunity to ask questions and find out answers for your business to start this year right. Register today for this workshop to be better educated for the year ahead.

Instructor

Lisa McCormack has spent over thirty years as an HR practitioner and leader. Much of her experience has been in high technology, working with small companies undergoing rapid growth and change. Lisa has worked with highly successful companies and numerous venture-backed start-ups, resulting in her pragmatic approach to problem-solving and conflict resolution, which produces practical solutions and effective results. Lisa lives and works on the Mendocino coast and owns Affogato Human Resources, an HR consulting firm based out of San Jose, CA.

View Event →
Learn the Business Basics to Turn Your Ideas into Action
Jan
22
6:00 PM18:00

Learn the Business Basics to Turn Your Ideas into Action

Cost
$30 General Admission
Free to West Center clients

At West Business Development Center we know that starting and running your own business is not an easy task. It takes resilience, flexibility, perseverance, and education. Yet for most entrepreneurs, running their own business provides them with the independent ability to put their ideas into action, experience the freedom to choose their own path, and to build community and sustainability.

This engaging and informative workshop provides you with start-up guidance, and a general overview of elements to consider when starting and owning a business. Topics Include: Business Licensing Requirements • Business Taxes • Legal Form of Organization • Components of a Business Plan • Financial Readiness • Business Loans • Marketing Messages • Target Markets • Technology Tools for Business Productivity


Instructor

Stephen “SteveO” O’Mara has been helping folks start and grow their businesses since 1995. Working in Mendocino, Sonoma, Lake and Sacramento Counties SteveO has advised entrepreneurs from all over the world. A business advisor, a professor and investor, SteveO says, “Business startup is simple. I explain it simply and share the lessons taught me by entrepreneurs like you. So, tell me - what is your ‘Big Idea?’”

To become a West Business Development Center Client go "Get Started", and an adviser will contact you to schedule a meeting.

View Event →
Understand How Changes in Minimum Wage Law Will Impact Your Business
Nov
29
6:00 PM18:00

Understand How Changes in Minimum Wage Law Will Impact Your Business

California's minimum wage law increases each year until it reaches $15 per hour in 2024.

The annual increase in minimum wage needs to be the catalyst for you to take a hard look at your business model. When minimum wage increases, the price of doing business increases in every area. As a small business owner you should be doing a quarterly review of your pricing structure and focusing on a few increases within the year instead of waiting too long and getting hit with larger price increases that will massively impact your bottom line and operating budget.

All California small businesses will feel the impact from these wage increases; from price increases from their vendors, rising insurance costs, and the general cost of doing business in the State.  Attend this workshop to be informed and prepared to deal with these changes, determine strategy and feasibility options for your business by making smarter and more strategic decisions based on increasing efficiency and productivity. Small business owners need to strategize by providing better employee training and retention to streamline your workforce and keep those great employees that make your business great.

The workshop is offered by the West Business Development Center in partnership with the Greater Ukiah Chamber of Commerce.

INSTRUCTOR: Steve Lamb has worked with West Business Development Center clients since 2012.  Steve brings over 20 years of experience in management and operations in the telecommunications industry and has owned his own company, the Interview Team. Steve’s particular areas of expertise include strategic and tactical planning, budgeting and financial analysis, project development and management. Steve says that one of his favorite things about working with West Company clients is “suggesting clients look at a particular issue from a perspective which is different from any they previously considered. This is the advantage of the clarity and non-emotional analysis of being on the outside looking in.


View Event →
Learn the Business Basics to Turn Your Ideas into Action
Nov
15
6:00 PM18:00

Learn the Business Basics to Turn Your Ideas into Action

  • West Business Development Center (map)
  • Google Calendar ICS

Cost
Free for West Company Clients
$25 General Admission
$20 Chamber or Women in Business Network Member

Owning a business is not an easy task. It take perseverance, resilience and flexibility. Some days you may feel you are challenged beyond your capacity. But for the vast majority of entrepreneurs owning their business provides them with the ability to put their ideas into action, build community and gives them the freedom to choose their own path.

This workshop will provide you with start-up guidance, and a general overview of elements to consider when starting and owning a business. Topics Include: Business Licensing Requirements • Business Taxes • Legal Form of Organization • Components of a Business Plan • Financial Readiness • Business Loans • Marketing Messages • Target Markets • Technology Tools for Business Productivity

Instructor
Stephen “SteveO” O’Mara has been helping folks start and grow their businesses since 1995. Working in Mendocino, Sonoma, Lake and Sacramento Counties SteveO has advised entrepreneurs from all over the world. A business advisor, a professor and investor, SteveO says, “Business startup is simple. I explain it simply and share the lessons taught me by entrepreneurs like you. So, tell me - what is your ‘Big Idea?’ ”

View Event →
Turning Ideas into Action — Business Basics
Sep
18
6:00 PM18:00

Turning Ideas into Action — Business Basics

  • West Business Development Center Willits Chamber of Commerce (map)
  • Google Calendar ICS

Cost
Free for West Company Clients
$25 for Non West Company Clients

Owning a business is not an easy task. It take perseverance, resilience and flexibility. Some days you may feel you are challenged beyond your capacity. But for the vast majority of entrepreneurs owning their business provides them with the ability to put their ideas into action, build community and gives them the freedom to choose their own path.

This workshop will provide you with start-up guidance, and a general overview of elements to consider when starting and owning a business. Topics Include: Business Licensing Requirements • Business Taxes • Legal Form of Organization • Components of a Business Plan • Financial Readiness • Business Loans • Marketing Messages • Target Markets • Technology Tools for Business Productivity

Instructor
Stephen “SteveO” O’Mara has been helping folks start and grow their businesses since 1995. Working in Mendocino, Sonoma, Lake and Sacramento Counties SteveO has advised entrepreneurs from all over the world. A business advisor, a professor and investor, SteveO says, “Business startup is simple. I explain it simply and share the lessons taught me by entrepreneurs like you. So, tell me - what is your ‘Big Idea?’ ”

View Event →