Our innovative “Artists in Action†series of workshops has looked at how artists can best make a living, create a great website, and get the word out about them and their art on social media. On November 3, Bob and Kate Burridge return with a 90-minute dive into “The Art of Pricing.†If you’ve been struggling with the question of “how much is my art worth?†then this is the workshop for you! Bob and Kate will explain how they came up with a pricing structure for Bob’s artwork and offer tips on how to deal with discounts and shipping and handling fees. Sign up today!

The Centro Latino West arm of our organization continues its Spanish language workshop presentations in November. Social media and marketing expert, Ricardo Ibarra (Watza Lab) has practical tips and tools that business owners need to solidify their brand identity, create a clear communications plan, and utilize their mobile devices to create engaging content aimed at attracting new customers. Join us for this workshop, “Herramientas de marketing online para generar contenido creativo,†on November 9 at 2PM. 

The past 18 months or so have given many of us pause to reassess what we’re doing with our lives. For some, it’s meant the opportunity to move out of a city and into a rural environment where they can still pursue a career from the comfort of home. For others, it’s meant the realization of a dream to open a small business. If you’d like to explore what it takes to activate your entrepreneurial aspirations, join Tara Gardiner on November 10 who will help you define the steps and actions to start your Second Act: Entrepreneurship After 50.

You want to start a business but do you know what structure that business will take? Instructor Joe Rodola is ready to guide your decision about whether to open a sole proprietorship, form an LLC, or get incorporated! Sign up for this lively discussion on November 16 when you’ll learn the pros and cons of each business structure.

Have you discovered Canva yet? This great, flexible, and free graphic design tool is accessible to anyone with a computer and is changing how business owners create their own professional-looking marketing materials. Learn from expert Lia Morsell as she walks you through the ABCs of Canva in a one-hour workshop on November 17. Begin with the basics and learn how to create great graphic designs that will raise the profile of your business.

Whether you need business advice or are looking to expand your skillset, West Center is the place to start! Our expert advisors are here to help. Contact us at www.westcenter.org today!