April kicks off with April Fool’s Day… but at West Center, we’re not fooling with our lively line-up of workshops all designed to help small businesses succeed!

On April 8, we’ll let you into the Secret to Money Management. Ssssshh! It’s cash flow management! Instructor Joe Rodola brings his 45 years in financial management to our April 8 workshop that will help you understand the basics of your business finances. 

“I am woman, hear me roar!†might be the theme song for our four-part series led by professed self-care addict Alexis Asbe. Sign up for the series to explore what women entrepreneurs need to know in today’s challenging and charged environment and how to create a fulfilling life in which work and pleasure are aligned. This combination of learning, inspiration, and coaching is designed to motivate you! The bi-monthly series begins on April 13 followed by a second session on April 27. 

We’ve gone from filing cabinets filled with paper to documents in the cloud in a short period of time. We could always lock the filing cabinet but can you lock the cloud? On April 14, cybersecurity expert Tom Jacobson will answer your questions about whether the cloud is safe for your small business and offer best practices for using it. 

Finding a balance between profit and purpose is just one way that Certified B Corps create benefit for all stakeholders, not just shareholders. Whether your for-profit business is a sole proprietorship, an S corp, or an LLC, take the first step to understanding the benefits of becoming a B Corp in our April 14 workshop. Heather Paulsen (Heather Paulsen Consulting) and Joe Seta (North Coast Brewing Co.) team up to talk about the process, their own B Corps, and the B Corp movement in Mendocino County.

Your business may be using Facebook and Instagram to boost sales and reach new customers but do you have a YouTube channel? YouTube is rapidly emerging as a valuable promotional tool for businesses. Join instructor on April 15 when Lani Lott will show you how to brand your channel, organize and upload videos, navigate YouTube analytics, and will provide tips for growing your subscriber base. 

If you’re thinking about a new business or are looking to improve or further develop your business, sign up to attend our Business Model Canvas workshop on April 21. Business Model Canvas is a strategic management template used for developing new business models and documenting existing ones. Let Ashley Ortiz show you the value of having a one-page business plan to guide your decision-making.

As 2021 moves ahead and we can start to see light at the end of the long Covid tunnel, it’s time to turn our attention to what our new normal looks like. Human Resources expert Lisa McCormack will offer sound advice on compliance issues and what’s ahead on the HR horizon. Send your questions ahead of time to events@westcenter.org with the subject line: Let’s Talk HR Q&A. 

Learn to master the ABCs of Instagram with instructor Baqi Kopelman on April 21. Baqi will not only give you tips that will make your business IG account shine, but will offer techniques on taking great photos of your products and how to build your audience by engaging with customers and other businesses.

April 22 is Earth Day so take a moment to celebrate the bounty of the planet!

Professional painter and teacher Bob Burridge and wife and marketing director Kate Burridge return to lead another highly instructive session on how artists can develop a self-promotion toolkit that will help them speak about themselves and their art to established and new markets. Their workshop in January was a “sell-out†so sign up early for this April 29 session!

A year of living with Covid has left us all stressed and frazzled. Now is the time to understand what triggers stress and how it affects your body, cognition, and the ability to cope with your work and life. On April 30, leader Linda Chapman offers some simple and safe techniques to clear the brain fuzz and aid in the management and relief of stress in both mind and body.

That’s it for April. We look forward to seeing you online at our workshops in the new year. If you’re looking for more one-on-one assistance for your business try signing up for West BDC’s FREE business counseling here.