Celebrate July 4 and then dive into an exciting series of free informative workshops designed to help you raise the profile of your business. Whether you’re already a business owner or are considering opening a small business, these workshops are a great foundation for building a path to success.

Instructor Tara Gardiner kicks off July’s workshops with a four-part series, Manifest Your Brand. Join Tara and your fellow brand-hounds every Wednesday at noon, beginning on July 7, for a deep dive into exploring how to connect your brand to your current and future customers and clients. In the first session, learn how to create a compelling mission statement and define your core values. Next, take a look at how to target your ideal clients, learn what your competitors are up to, and craft your unique value propositions. In the third session, Tara lets you unleash your creative side while you gain an understanding of what a strong brand identity is and how your brand lines up. It’s time to tell your story in the final session with tips on how to distill your core messaging and create a 30-second “Artful Intro†video. See you there!

Sales are at the heart of your small business but how can you amplify them to your audience without spending a fortune on traditional advertising channels? Marketing expert Lani Lott has some answers in her two-part series, Leveraging Facebook for Sales. On Thursday July 8, Lani demonstrates the “how tos†of the back end of Facebook: ad options, boosting posts, and how to find your target audience. Do you have a Facebook Shop yet? If not, you need to sign up for Lani’s second workshop on July 29 to learn how to utilize this flexible Facebook feature that will bring your business brand to life and expand your sales!

It’s true, “a picture is worth a thousand words†and in his two-part series, Five Steps to Better Digital Imaging for Social Media Marketing (July 15 and 22), instructor Kirk Fuller will offer tips and techniques to start or enhance your digital photography. In the virtual world we’ve been living in, catching the eye of your customers is more vital than ever. Kirk has spent more than 30 years producing innovative and compelling digital media so you’ll be in great hands learning how to highlight your products and services.

Well, summer is here, a drought is upon us and the weather is hot. It’s hard not to think that wildfires and Public Safety Power Shutoffs may be a reality once more. Harden your business and be prepared for what might be inevitable in our July 26 workshop: Emergency Preparation: How To Protect Your Business Before It’s Too Late. This 90-minute training (and bonus workbook) will help you prepare a plan to weather the unexpected and keep your business operational during emergencies. Workshop attendees also receive 10 hours free one-on-one time with one of West Center’s business advisors.

Cap the month on July 29 with a lively discussion with the “two Erinsâ€: Erin Simpson and Erin First, two very savvy public relations experts who have been business partners for the past five years. They will share their insights, triumphs and roadblocks in their one-hour Business Balance presentation, “What Makes a Successful Business Partnership?â€

Our free West Center workshops are a great way to network and connect with like-minded business owners, not just locally, but globally. Stay up to date on trends, learn about new tools to build your business, and discover how to best promote yourself and your products. Have questions? Give us a call at 707.964.7571 today… we’re always ready to help!