It’s time to take your business to the next level. Whether you’ve been in business for a decade or are a budding entrepreneur, adaptation is the key to growth. Here are five tips you can use to get started and increase your sales:

1 Research the Competition

When marketing to the public, gaining an understanding of how your competition is operating will show you methods you might not have considered before. Examine your competitor’s websites or storefronts to find what seems to be working for them. How does their customer service compare to yours? Is there something your business can do to stand out from the crowd?

2 Customer Loyalty Program

Increase your sales with your existing customer base through a loyalty program. Whether it be a punch card, bonus points or discounts, a loyalty program will help you attract new customers and keep the existing ones with an incentive to spend more at your establishment.

3 Form Strategic Partnership

If there are other businesses that are complementary to your organization, then forming a strategic partnership could prove immensely beneficial to both businesses. This will allow you to reach a host of new customers while retaining your existing presence.

4 Diversify  

Examine your current set of products or services, and see if there are any opportunities to improve or expand what you’re selling. Are there any complementary products or services that would increase your sales? Focus on the needs your target market has in seeking out your business and find ways to meet those needs.

5 Update Marketing

In this digital age, marketing is easier than ever before, but it takes patience and regular maintenance to see lasting results. If you’re not optimizing your SEO (Search Engine Optimization) or regularly maintaining any social media platforms, potential customers are likely seeing your competitor’s online presence first. The key is to build a marketing plan that works to bring you the best results, and to operate a regular marketing schedule.

These are just a few steps to take when growing your business’s sales. 

To learn the full scoop of what will bring your business better sales, West Business Development Center (West BDC) is offering a Sales 101 Workshop & Webinar Series next month in Ukiah and Fort Bragg.  Rachel Clark will lead this workshop, bringing her skills and experience of 14 years in helping clients transform their businesses. You will learn what key components comprise a successful sales strategy, whether you’re a new entrepreneur or a long-time business owner. 

Register today to save your place for this informative Sales 101 Workshop held in Ukiah and Fort Bragg

Sales 101 Workshop – Ukiah

Tuesday, November 14, 2019

1:00 PM – 3:00 PM

West Business Development Center

185 E Church St. 

Ukiah, CA 


Sales 101 Workshop – Fort Bragg

Tuesday, November 19, 2019

12:00 PM – 2:00 PM

West Business Development Center

345 N Franklin St. 

Fort Bragg CA


Included with the live Sales 101 Workshop is our NEW Webinar Series:

In addition to this workshop, you will receive access to 2 webinars that will dive deeper into the topics covered in the live workshop.

Webinar 1- November 20, 2019 – 12:00 – 1:00 PM

Lead Management Foundations: How to manage a lead when you didn’t get the sale. Learn what tools to use to support your actions and proper timing and communication. 

Webinar 2- December 4, 2019, 12:00 – 1:00PM

Effective Presentations: What and how to say everything at the right time. 

Free Business Advising at West Business Development Center

If you are a business of one or a company of 100 employees, at any stage from startup to established, WestBDC offers free business advising  — on whatever topic you might be stuck on. If it’s finding the right loan to expand, staffing your business with the right people or even just wading through new minimum wage requirements, we have experts ready to help you right now. 

Click here to sign up for free advising. We’ll schedule a free, thirty-minute call and then we’ll assign you the free expert advisor you need.

See how these successful businesses set up, grew and expanded with West Business Development Center Free Advising services:

Stan’s Maple Café, Ukiah

MendoTechNet, Ukiah and Lakeport

SlamDunk Pizza, Ukiah

Are you a woman-owned business? 

Please join us for our monthly networking events where you can meet other women entrepreneurs and share best practices, knowledge and make friends.

Women’s Mendopreneurs Empowerment Night – November 8th, Fort Bragg

If you are a women-owned business and are interested in hosting Women’s Mendopreneurs Empowerment Night we would love to hear from you! Send us an email at