Itâ€™s time to take your business to the next level. Whether youâ€™ve been in business for a decade or are a budding entrepreneur, adaptation is the key to growth. Here are five tips you can use to get started and increase your sales:
1 Research the Competition
When marketing to the public, gaining an understanding of how your competition is operating will show you methods you might not have considered before. Examine your competitorâ€™s websites or storefronts to find what seems to be working for them. How does their customer service compare to yours? Is there something your business can do to stand out from the crowd?
2 Customer Loyalty Program
Increase your sales with your existing customer base through a loyalty program. Whether it be a punch card, bonus points or discounts, a loyalty program will help you attract new customers and keep the existing ones with an incentive to spend more at your establishment.
3 Form Strategic Partnership
If there are other businesses that are complementary to your organization, then forming a strategic partnership could prove immensely beneficial to both businesses. This will allow you to reach a host of new customers while retaining your existing presence.
Examine your current set of products or services, and see if there are any opportunities to improve or expand what youâ€™re selling. Are there any complementary products or services that would increase your sales? Focus on the needs your target market has in seeking out your business and find ways to meet those needs.
5 Update Marketing
In this digital age, marketing is easier than ever before, but it takes patience and regular maintenance to see lasting results. If youâ€™re not optimizing your SEO (Search Engine Optimization) or regularly maintaining any social media platforms, potential customers are likely seeing your competitorâ€™s online presence first. The key is to build a marketing plan that works to bring you the best results, and to operate a regular marketing schedule.
These are just a few steps to take when growing your businessâ€™s sales.
To learn the full scoop of what will bring your business better sales, West Business Development Center (West BDC) is offering a Sales 101 Workshop & Webinar Series next month in Ukiah and Fort Bragg. Rachel Clark will lead this workshop, bringing her skills and experience of 14 years in helping clients transform their businesses. You will learn what key components comprise a successful sales strategy, whether youâ€™re a new entrepreneur or a long-time business owner.
Tuesday, November 14, 2019
1:00 PM – 3:00 PM
West Business Development Center
185 E Church St.
Tuesday, November 19, 2019
12:00 PM – 2:00 PM
West Business Development Center
345 N Franklin St.
Fort Bragg CA
Included with the live Sales 101 Workshop is our NEW Webinar Series:
In addition to this workshop, you will receive access to 2 webinars that will dive deeper into the topics covered in the live workshop.
Webinar 1- November 20, 2019 – 12:00 – 1:00 PM
Lead Management Foundations: How to manage a lead when you didn’t get the sale. Learn what tools to use to support your actions and proper timing and communication.
Webinar 2- December 4, 2019, 12:00 – 1:00PM
Effective Presentations: What and how to say everything at the right time.
Free Business Advising at West Business Development Center
If you are a business of one or a company of 100 employees, at any stage from startup to established, WestBDC offers free business advising — on whatever topic you might be stuck on. If itâ€™s finding the right loan to expand, staffing your business with the right people or even just wading through new minimum wage requirements, we have experts ready to help you right now.
See how these successful businesses set up, grew and expanded with West Business Development Center Free Advising services:
Are you a woman-owned business?
Please join us for our monthly networking events where you can meet other women entrepreneurs and share best practices, knowledge and make friends.